Developing effective e-recruiting websites: Insights for managers from marketers

In recent years, the practice of using corporate websites to recruit job applicants has increased steadily. Despite this trend, however, studies show that approximately 75% of job seekers find the sites too complicated to use successfully [Brown, D. (2004). Unwanted online job seekers swamp HR staff. Canadian HR Reporter, 17(7), 1-2] and that more than 20% have rejected job opportunities based on poorly designed websites [Pastore, M. (2000, March 29). http://www.clickz.com/showPage.html?page=330331]. To address this problem, this article joins Internet marketing and employee recruitment research to offer six development implications for creating an effective “e-recruitment” source on a corporate website. Based on a job marketing approach to the recruitment process and consumer behavior research on persuasive communication and decision making, we present considerations important to creating an online recruiting website that effectively influences the search decisions and behaviors of a target market of desired job candidates.     

网络环境下的品牌溢价效应的影响因素研究

在虚拟网络环境下,产品信息通过网络快速传播,海量的网络信息使得那些非知名的品牌被淹没在信息海洋中。本文通过对品牌及品牌溢价的理论知识介绍,得出品牌作为产品的标志是可以溢价的。在分析传统环境下对品牌溢价影响因素的基础上,详细分析了网络环境下的影响因素,并提出了提升网络环境下品牌溢价的策略,为企业的实际营销活动提供参考。     

P2P 网贷债权转让模式的法律风险与防范

P2 P网贷作为传统金融业与互联网结合的新兴领域,其运营模式多样而复杂,行业监管机制尚未构建完成。 P2 P网贷债权转让模式作为P2 P网贷的变型运营模式更是处于金融监管的空白地带,争议不断。从法律视角分析P2 P网贷争议模式———债权转让模式,分析该模式下可能存在的风险,通过与英国、美国等国家P2 P网贷的比较,提出完善P2 P网贷债权转让模式行业自律、外部监管等防范法律风险的建议。     

众筹中创新项目质量和报酬率的激励效应研究

众筹是整合社会分散财力资源从而实现筹资投资双方获得便利目的的一种有效的新型融资投资模式,属于互联网金融的一种形式.本文针对众筹过程中两大参与主体筹资方和投资方各自特征,依据成本收益理论,建立激励效用模型,考虑创新项目质量和报酬率两大因素的变化对众筹双方的期望效用的影响作用.研究结果表明:在三种不同的假设条件下,项目质量和报酬率两大因素影响众筹双方期望效用,进而可以激励双方主体,并且提出了众筹双方效用最优化状态的存在性.     

基于行业分布的企业网络信息安全威胁及对策研究

在互联网日益普及的今天,企业越来越重视自身的信息化建设,企业信息化的发展使得接入互联网的企业不断增长,如何保护企业信息安全成为企业发展的关键内容之一。本文采取数理统计及文本分类的方法,对来自某知名黑客论坛的300余万条数据进行分析,通过TF-IDF模型与KNN算法分类思想,得出不同行业的网络信息安全威胁程度,并划分出较低、适中以及较高三类等级。在此基础上,根据行业特点深入剖析了不同行业产生信息安全问题的原因,并提出了相应的改进措施和建议。     

互联网金融模式下的余额理财用户投资行为分析

以余额宝为首的余额理财平台依托大数据技术吸引大量闲散资金,迅速占领了互联网金融理财市场。在技术接受与使用模型(UTAUT)的基础上,增加经济价值和感知风险两个控制变量,构建余额理财用户投资行为的影响因素模型,运用结构方程模型分析影响用户使用余额理财平台的主要因素并对模型进行修正。研究结果表明：用户的绩效期望、社会影响以及经济价值显著影响用户的投资行为意图,用户的努力期望通过绩效期望间接影响用户的投资行为意图,而投资行为意图决定用户的投资行为。     

互联网金融背景下 大学生金融风险及其防范对策的探讨

随着互联网金融的快速发展,第三方支付、P2P网贷等互联网金融服务在大学校园迅速传播,大学生所面临的金融风险在不断加大。个人信息泄露、财产损失、学业荒废甚至违法犯罪,大学生由于互联网金融而引发的一系列不幸事件使我们不得不重视大学生金融风险问题。引导学生在合理接受互联网金融服务、提高自身生活品质的同时,正确认识并规避相应的金融风险是高校教育必须长期面对的一个问题。     

Order management for profit on the Internet

To succeed, Internet retailers must make a profit on the goods and services they sell. But e-tailers are still searching for strategies that work. To test current practices, we became “phantom shoppers” and bought a randomly chosen set of CDs from a variety of Internet retailers. Our findings suggest that order management and logistics skills are pivotal for selling profitably on the Internet. In this article, we show how Internet retailers can deploy resources creatively to attract the right shoppers, convert these shoppers into buyers, and improve the chances of repeat purchase while maintaining profit margins.     

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

This paper investigates the antecedents and consequences of customer loyalty in an online business-to-consumer (B2C) context. We identify eight factors (the 8Cs—customization, contact interactivity, care, community, convenience, cultivation, choice, and character) that potentially impact e-loyalty and develop scales to measure these factors. Data collected from 1,211 online customers demonstrate that all these factors, except convenience, impact e-loyalty. The data also reveal that e-loyalty has an impact on two customer-related outcomes: word-of- mouth promotion and willingness to pay more.     

Maximizing customer value via mass customized e-consumer services

While the Internet provides an ideal marketplace for customized services, its strategic potential has yet to be fully realized. In particular, multi-seller (or “cross retail”) partnerships are the key to a largely unexploited Internet strategy for mass customizing bundles of goods or services as value-added solutions to individual customer needs. This article uses mass customization successes to advance cross retailing as a comprehensive strategy that frames current Web initiatives specifically in terms of customer value. Exploiting the strategy will necessitate an understanding of the enablers and dimensions of mass customized “e-consumer services” (i.e., e-tail services, as well as service-related consumer products, that are defined and sold via the Internet). The overall success of the broader Internet marketplace will be determined not just by industry-wide cooperation, but also by the development of rich standards that allow for the highly customized bundling of products. More importantly, service providers will be differentiated by their ability to employ powerful Web interfaces within a strategy that comprehensively supports and extends a customer-controlled customization process.