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531.
This paper investigates the relationship between firm crisis behavior and the resulting consumer–brand relationship (CBR) response. Drawing from theoretical traditions in brand transgressions, service failure, and crisis communications, we use longitudinal survey data combined with archival social media data to empirically test the effect of crisis response speed and crisis information strategy on the short-term consumer crisis response evaluations (1 month after crisis response), and the long-term CBR (1 year after crisis response). Results show that, contrary to intuitive expectations, a faster firm response is not always better, as a slower response was found to result in higher crisis response evaluations. We also show that this effect depends on the consistency of the communication strategy with the first active response. Specifically, when a firm prioritizes safety information (instructing strategy), a faster response is better. Whereas, when the firm prioritizes well-being information (adjusting strategy), a slower response is better. We argue the counterintuitive finding that a slower response is better implies that reacting too quickly may signal rashness and unpreparedness to the customer, leading to more negative evaluations. We term this distinction the difference between being responsive (fast but considered) and reactive (faster but rash).  相似文献   
532.
文章聚焦于新产品投入市场初期,视频广告呈现的快慢速度与不同新产品类型交互对消费者新产品评价的影响及其中介机制的探究。研究结果表明,视频广告呈现速度(快与慢)与新产品类型(颠覆型与渐进型)交互对消费者新产品评价的作用显著,整体信息认知与细节信息认知发挥了中介作用。具体而言,对于颠覆型新产品,采用快速呈现的视频广告使消费者更好地认知整体信息,理解新产品的利益,进而提高对新产品的评价;对于渐进型新产品,采用慢速呈现的视频广告使消费者更好地认知细节信息,理解新产品的利益,进而提高对新产品的评价。文章是对视觉营销和新产品营销传播理论的丰富和补充,也为企业进行有效的新产品传播提供了有益的指导。  相似文献   
533.
随着全球经济发展环境的动态变化,时间逐渐成为决定国际化活动实施成效和企业未来高度的关键要素,在"走出去"过程中带给企业显著的先发优势。跨国企业有必要通过构建组织时间管理框架来支持其国际化活动。本文从时间管理视角出发,探索组织内部时间管理框架的构建对企业国际化速度的作用机制。文章采用SEM与fsQCA两种方法对134家浙江企业的调查数据进行了检验。实证研究的结果发现:强烈的时间紧迫感与稳步行动两种管理者时间观念在推动企业国际化进程中起重要作用。时间观念通过构建时间管理框架,完善企业的时间资源的储备与分配机制,进而提升国际化速度。时间领导力和共享时间认知在时间观念加快企业国际化速度的过程中起中介作用。本研究将组织行为中的时间管理延伸至国际商务领域,拓展了时间观念、时间领导力和共享时间认知的实证研究进展。研究成果有助于进一步揭示时间管理对组织的影响及其作用机制,对于面临外部环境剧变的中国企业如何实现时间管理,进一步提升国际化速度提供了实践参考。  相似文献   
534.
Digital platforms have been developing fast which transform the benefits and costs of rapid internationalization of firms on them. Employing transaction cost economics perspective, we argue that the transaction attributes of asset specificity, transaction uncertainty, and transaction frequency, have all changed fundamentally in digital platform-based transactions. They render the organizational learning in rapid Internet exporting to counterbalance the diseconomies of time compression caused by the lack of organizational absorptive capacity. By using the three attributes as underlying mechanisms, we hypothesize that the expansion speed of exporters on digital platforms reduces exit hazards of the exporters. We further hypothesize that digital signals on product quality strengthen the main effect. As for digital infrastructure, we recognize its competing effects and make curvilinear moderating hypotheses. Survival analyses based on 353,636 entries of real transaction records from a digital exporting platform have provided robust findings. This study highlights the importance of examining how the digital platform reshapes the transaction attributes and internationalization-performance relationship.  相似文献   
535.
文章依据委托代理理论、晋升锦标赛理论和非生产性寻租理论,基于2015-2020年间任职央企中层正职管理人员数据,采用线性Oaxaca-Blinder分解方法,对中国南北方央企中层后备干部晋升速度的影响因素及其差异进行研究。研究发现:相较于北方央企,绩效和社会资本更能显著提高南方央企中层后备干部的晋升速度;南方央企相对更注重干部队伍年轻化建设;当央企干部晋升到中层时,学历对南方央企后备干部晋升速度并无显著影响,对北方央企后备干部晋升速度有显著减缓作用;南北方央企中晋升机制不同导致中层后备干部的晋升速度存在显著性差异。研究结果解释了南北方央企中层后备干部晋升的差别性影响机理,丰富了关于央企干部晋升速度影响因素方面的相关文献,为建立公平晋升竞赛机制、解决央企内部委托代理和逆向选择问题提供了理论依据。  相似文献   
536.
Based on panel data of 116 countries in 2014–2019, this paper investigates the association between mobile broadband speed and labor productivity. It finds no robust contemporaneous relationship for the total sample, but there is a significant and robust association when a one-year lag of mobile broadband speed is introduced. The interpretation of the results is that a 10 percent increase in mobile broadband speed in period t-1 is associated with 0.2 percent increase in labor productivity, ceteris paribus. The results are only robust for non-OECD and low-income countries, respectively.  相似文献   
537.
In 1987, Robert M. Solow hinted at the computer age and productivity statistics puzzle. While this puzzle persisted for many years, a growing literature has picked it up to examine the effect of ICTs on technical efficiency. However, this literature has focused mainly on quantity-based ICTs measures, which have come under severe criticism in recent times. We advance this literature in this paper by shifting the focus of analysis to quality-based ICTs measures; in this case, Internet quality. We also extend the literature by examining how the envisaged relationship between ICTs quality and technical efficiency is conditioned by a country's unique attributes. Our results show a significantly positive effect of ICTs quality on technical efficiency. We also find that the technical efficiency gains associated with ICTs quality are higher in skill-abundant countries, countries that engage more intensively in cross-border trade, have stronger contracting institutions, and are endowed with well-functioning and well-developed financial markets that ensure greater efficiency of capital allocation. We find a network effect in the nexus between ICTs quality and technical efficiency. That is, the marginal effect of ICTs quality on technical efficiency increases as the number of Internet users expands. We discuss the policy implications of our findings.  相似文献   
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