Preference for a career in retailing: a question of personality

Drawing on previous findings from the field of brand personality research and employer branding, this paper aims to explore the symbolic attributes of the retail industry image in South Africa and to identify those personality traits that distinguish preferred industries from the retail industry. The research provides a contemporary overview of the current image of the retail industry in South Africa from the perspective of young university students and allows retailers to strengthen their joint communication effort accordingly. Therefore, a quantitative survey study with 1426 participants from five South African universities was conducted. Participants assessed personality characteristics of the retail industry as well as their most preferred industry. The main results suggest that retail and non-retail students hold different personality perceptions of the retail industry and that prior retail involvement accounts for this difference to some extent. Moreover, the analysis shows that retailing performs significantly worse on those personality attributes that are of major importance for future job seekers. Additionally, the study identifies those attributes that exert a strong effect on students’ preferences for the retail industry. The findings provide useful communication themes for educational institutions, retail companies, and industry associations in order to foster positive personality perceptions associated with the retail industry.     

陕西特色农产品的品牌经营战略研究

陕西具有发展特色农业的良好条件，但由于受自然经济传统约束，广大农民缺乏市场经营意识和经营经验，加之缺乏有效的农业合作组织，缺少辐射带动能力强的龙头企业，导致特色农产品的品牌化经营程度低，现有特色农产品的品牌知名度和美誉度不高，市场影响力有限。要创建陕西特色农产品品牌，必须提高特色农产品的生产者、经营者和地方政府的市场意识、品牌意识，组织专业协会，发展龙头企业，完善特色农产品技术服务支持体系，推行标准化生产，加强产后商品化处理，建立和完善农产品品牌质量认证体系，加强对农产品品牌的宣传推广力度。     

Social rights, essential services, and political mobilization in post-apartheid South Africa

This paper discusses movements that organize constituencies in order to allow them access to the consumption of goods and services, while rejecting at the same time their identity as consumers. Instead, they base their claims on people’s identities as citizens of the state and members of communities. Putting forward the notion of social rights, the paper examines how movements operating among marginalized communities in the post-colonial world work to define rights and entitlements, and use these to mobilize for enhancing the delivery of social services. In particular, the focus is on rights to land and to public utilities (water and electricity) in post-apartheid South Africa. Examining these in the context of political transition, the paper looks at different legal and political strategies, and the ways in which they draw on and shape discourses of power, rights, and social consumption. It concludes that meaningful social change and effective service delivery require a combined strategy, working with the courts and legal professionals, together with popular constituencies, the media, civil society organizations, academics, and state officials.     

Using Travel brochures to Target Frequent Travellers and ”Big-Spenders”

Travel brochures are used throughout the industry to promote virtually all tourist destinations. This study examines how regional travelers request and use this material, specifically focusing on the relationships between brochure use and propensity to travel and travel expenditures. The results from a mail survey of 276 marginally related to high conversions, yet those marketing destinations can distinguish between how brochures are used and travel propensity and travel expenditures.     

韩国队植入式广告的规制与启示

植入式广告是当今时代普遍应用的一种广告形式和市场营销方式,其健康有序的发展不仅需要建立健全相关法律法规,而且还要进行合理的监管。韩国针对植入式广告制定的一系列规约制度以及行之有效的监管模式,对我国合理规制植入式广告,实现植入式广告健康,稳定发展具有重要启示作用和积极的借鉴意义。     

陕西东府皮影戏数字化发展的思考

皮影戏是我国广泛流传的一种古老而独特的民间戏曲艺术,但在以计算机网络、数字电视和手机为代表的新媒介强烈冲击下,具有极高文化艺术保护价值的陕西东府皮影戏的生存和发展状况不容乐观。本文简要介绍了陕西东府皮影戏,分析了新媒体时代皮影戏发展过程中存在的问题,提出了皮影戏数字化发展的策略和途径。希望通过运用现代信息技术,走数字化发展道路,让陕西东府皮影戏重新焕发青春和活力,促进其又好又快发展。     

Retail planning policy and large grocery store development: A case study in South Wales

Summary

This paper describes and evaluates the recent history of large grocery store development within the four counties of Industrial South Wales. After a discussion of major grocery companies’ programmes of store development, the timing and location of the 26 large stores opened in Industrial South Wales between 1972 and 1986 are described. The paper then analyses Structure Plan policies for large store development in the four counties, and compares the locational pattern of stores developed during the 1980s with that proposed in the Structure Plans themselves. Discrepancies between actual and proposed categories of store location are shown to reflect the more liberal planning policies of the Welsh Office, and of some District Councils. Finally, some conclusions are drawn relating to wider aspects of the planning control of retail development.     

The impact of Chinese monetary policy shocks on East and South‐East Asia1

We study the effects of Chinese monetary policy shocks on China's major trading partners in East and South‐East Asia by estimating structural vector autoregressive (SVAR) models for six economies in the region. We find that a monetary expansion in Mainland China leads to an increase in real GDP (temporary) and the price level (permanent) in a number of economies in our sample, most notably in Hong Kong and the Philippines. The impact could result from intertemporal substitution present in a general equilibrium framework, which allows for positive domestic impacts of foreign monetary expansions. Our results emphasize the growing importance of China for its neighbouring economies and the significance of Chinese shocks for the design of monetary policy in Asian economies.     

在华日韩企业的本土化之比较--以人才本土化为中心

全球金融危机后世界经济处于低迷状态,但中国经济依然高速、稳定增长。面对中国产业结构优化升级和市场日益成熟、逐渐扩大的投资环境,日韩企业开始调整其投资战略。但危机后,韩资企业的竞争力迅速提高,而日资企业却逐渐失去竞争力,造成这些差异的原因之一便是两国本土化能力的不同。作者分别于2007、2012、2014年对部分日韩企业进行调研,发现本土化是影响企业竞争力的一个重要因素,并具体比较分析了以人才本土化为中心的日韩企业本土化特点及实施方式。最后得出一些对我国企业和政府的启示。     

陕西省旅游手册营销图片内容分析

旅游手册成为各地开展目的地营销竞相采用的一个常用工具。以陕西各地旅游手册视觉图片为研究样本,构建图片空间场景-图片人物主体分类指标体系,对陕西省旅游符号展开内容分析。结果发现总体上陕西旅游地符号与其对象客体大致吻合,局部存在一些不和谐符号。陕西各地旅游宣传符号都试图营造出一幅"完美"旅游场景,构建一个精致美好的等待游客光临的空间。旅游地在生产者对旅游地宣传符号进行选择和构建过程中,已经以一种商品形式被制造出来,从而间接对游客及目的地产生一系列影响。