For Indian online shoppers,have saying and doing parted ways?

Grounded in the theory of planned behavior (TPB) and based on both perceptual as well as behavioral data, the study explores e‐service quality (e‐SQ) dimensions’ influence on merchandise value perception (MVP) and how these value perceptions, in turn, impact shopper loyalty intention, finally leading to word‐of‐mouth (WOM) and store patronization behavior. The model was tested for measurement and structural validity, mediation by MVP, and moderation by gender. Findings suggest that: (1) e‐SQ dimensions of efficiency and fulfillment have direct effect on MVP; (2) MVP is a key mediating variable facilitating “indirect‐only” mediation between e‐SQ dimensions and online shoppers’ loyalty intentions; (3) mediation by MVP is not moderated by gender; (4) strong association between shoppers’ loyalty intention and intention to spread positive WOM; and (5) “saying” and “doing” are incompatible because online shoppers’ loyalty intentions or WOM do not translate into store patronization behavior.     

Significance of attitudes,passion and cultural factors in driver’s speeding behavior in Oman: application of theory of planned behavior

Abstract

Traffic accidents and related fatalities have become a major public health problem in the world. This study aims to identify the significant factors that play an important role in the speeding behavior of drivers. A comprehensive questionnaire was designed and conducted with the students and employees of the University of Nizwa. The questionnaire items were designed considering the theoretical background of the theory of planned behavior (TPB) and local socio-cultural aspects of the driving environment. A total of 303 usable samples were obtained. The collected data were analyzed using factor analysis and structural equation modelling technique. The extracted factors of speeding passion and culture, speeding attitudes, subjective norms and perceived behavioral control are significant determinants of drivers speeding behavior in Oman. The driver’s speeding attitudes, speeding culture, and passion have positive association with the drivers’ speeding intentions and behavior, and driver’s perceived behavioral control forms negative relationship with the speeding behavior. This study confirms the application of the TPB in predicting the drivers’ speeding behavior in the context of Oman.     

Explaining the Role of Perceived Risk,Knowledge, Price,and Cost in Dry Fish Consumption Within the Theory of Planned Behavior

ABSTRACT

The general purpose of this study is to explore the influence of perceived risk, knowledge, price, and cost of dry fish consumption in Bangladesh using the general framework from the theory of planned behavior (TPB). The field experiments were performed in Bangladesh with a convenience sample of 558 respondents. Multiple regression analysis was used to investigate the relationship among perceived risk, knowledge, price, and cost and TPB constructs. The findings showed that attitude, norms, and procedural knowledge emerge as the key determinants of intention, whereas intention, attitude, norms, and perceived risk have effects on the dry fish consumption frequency. Perceived behavioral control, price, and cost had no significant effect on intention and consumption behavior. The proposed TPB and the extended model both fit the data well and proved the expectations of this study in a promising way. The study found that people are more concerned about potential long-term risk to their family and others. Therefore, management attention should focus on reducing risks which consumers may face through producing safe and hazard-free dry fish.     

Community-based tourism (TourDure) experience program: a theoretical approach

This research tested the Theory of Planned Behavior model to reveal the formation of tourists’ intention to experience a tour program organized by a local community (i.e. TourDure) by taking the moderating effect of gender and age into account. TourDure is an excellent case of the community-based tourism initiatives in Korea. A field survey was carried out for data collection. Our findings indicated that attitude and subjective norm had a significant impact on intention. Also, destination attachment showed a positive influence on the intention. In addition, subjective norm and attitude was found to be significant across the gender group.     

How smartphones enhance local tourism experiences?

This study investigates the application of smartphones in providing local tourism experiences in Isfahan, Iran. A self-administrated questionnaire, employing the theory of planned behavior was developed, and distributed among international tourists visiting Isfahan. The results showed that tourists’ attitude towards smartphones positively influences the intention to participate in local tourism experiences. Findings confirmed that tourists’ perceived behavioral control has a positive and direct influence on their travel intention, while surprisingly no association was found between tourists’ beliefs, subjective norms, and travel intention. Findings also revealed that tourists’ beliefs and subjective norms have a positive and direct influence on participation in local tourism experiences.     

Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior

The study is grounded on the premise that the food-leftover sharing practice can simultaneously contribute to resolving the problems of food shortage and food wastage. The primary aim of the study was to identify the factors influencing consumer intentions to share food leftovers. The study was conducted in four stages. First, a comprehensive literature analysis was done to identify the relevant factors and underlying relationships among them. Second, a research instrument was designed, and pretesting was conducted to check the appropriateness of the research instrument with the study context. Third, a pilot study was performed on the 194 respondents to check the dimensionality of the study scales. Four, the final data was collected and analyzed from a sample of 331 (collected through offline and online modes) using structural equation modeling in AMOS 24. The pilot and final study data were collected from New Delhi (An Indian metropolitan city). The study findings suggest that the TPB constructs i.e. subjective norms, attitude, and perceived behavior control influence consumer intentions to share food leftovers. Additionally, religiosity, moral obligation, and environmental concern were observed to be the predictors of attitude toward the practice of food-leftover sharing. This study offers food leftover sharing as a solution to food waste generation and hence, aligned with the sustainable development goals (SDG -12) i.e., responsible consumption and production.     

Medical Tourism—Attracting Japanese Tourists For Medical Tourism Experience

This study aimed at examining the intention of Japanese tourists to travel to Korea in a medical tourism context by applying the Theory of Planned Behavior (TPB). A total of 237 responses were analyzed via structural equation modeling to test two dimensions of medical tourism models. A total of 14 salient belief items in the health treatment model and 16 salient belief items in the beautification model were identified. Reshaping dimensions of medical tourism and the proved applicability of the TPB extends the knowledge of medical tourism and understanding of Japanese tourists' travel intentions in a medical tourism context. The findings indicate the industry practitioners should put effort into attracting Japanese medical tourists. This research has shown that authorities should influence word-of-mouth information exchange and should seek feedback to develop marketing strategies. Publicity should be coordinated with professional bodies in the originating and destination countries. The research further indicates that regulatory and safety regulations must be in place with easy access to information.     

Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

Limited research examines short-haul and long-haul travelers' intentions to visit an emerging vacation destination in South America. To fill this gap, this research investigates intentions of potential travelers from two short-haul (Peru and Brazil) and two long-haul (Spain and Germany) markets to visit Chile as a vacation destination. The authors develop a conceptual model that expands upon the theory of planned behavior (TPB) framework by incorporating self-concept theory and destination familiarity. The data were collected by applying an online questionnaire to respondents in four countries. Hypotheses are tested with structural equation modeling (SEM) technique. The results verify that the extended TPB model has good explanatory power and that destination familiarity and self-concept, in particular the ideal social self, help to differentiate what drives short and long-haul travelers' intentions to visit Chile. Perceived behavioral control and subjective norms are the strongest predictors of both short and long-haul travelers’ intentions to visit Chile for vacation.     

Understanding and facilitating sustainable agricultural practice: A comprehensive analysis of adoption behaviour among Malaysian paddy farmers

With the increased stress on sustainability and food security, in addition, the need toward halting environmental deprivation has focused attention on Individual farmers subjectively perceive the attributes of SAP and their subsequent benefits. Qualifying this knowledge is important, but past efforts have largely been unsystematic. This research paradigm purpose is to observe the influence of Malaysian paddy farmer’s adoption intention towards sustainable agriculture.This systematic study assesses the structure of perceived Awareness of sustainable agricultural practices. A convenient sampling technique was used to select the sample. A total of 132 questionnaires was distributed to Malaysian Paddy farmers, around the Malaysian state which was used for data analysis. The result from the structural analysis suggests that the results of confirmatory factor analysis indicate that the most robust. Moreover, technology-aided communication described as moderates the relationships between Attitude, subjective Norm, Perceived behavioral control and intention.Overall, findings of this study extend the understanding, to link noneconomic benefits to profitability to the attribute of relative advantage. Our work represents a guide to assist change agents to evaluate farmer perceptions at different locations systematically. This structured method will help effectively to design and promote sustainable agriculture and other green agricultural innovations. Discussions and implications for Malaysian paddy farmers, limitations, and suggestions for future research are also delivered in the line of this research study.     

Effects of the risk sources and user involvement on e-commerce adoption: application to tourist services

Past research has focused on the dimensions (consequences) of perceived risk and the effect of global risk on e-commerce adoption by consumers. This paper uses a new approach to examine the influence of perceived risk on e-commerce adoption and, on the basis of the Theory of Planned behaviour (TPB), develops an integrative model that includes the effect of three risk sources (i.e. technology, vendor and product) on the attitude towards the website use and online purchasing intention of users. In addition, this study examines how involvement, one of the main determinants of consumer behaviour, affects the role of these sources of perceived risk in e-commerce adoption. The results obtained in a sample of 1083 users of tourist services suggest that technology risk is the main determinant of online purchasing intention, which is also influenced by the variables from the TPB model. For its part, the technology risk and vendor risk have a negative influence on attitude towards the website use. In addition, both types of risk have a higher negative effect on attitude in the case of high-involvement users, supporting the moderating influence of involvement on e-commerce adoption. From a practical point of view, the findings of this research help managers to implement actions aimed at reinforcing the users’ trust in their websites and, consequently, at fostering the online purchase.