Micro-level product-market dynamics: Shared knowledge and its relationship to market development

This work draws on consumer and psychology research to explain sociocognitive aspects of product-market dynamics at a higher level of specificity than prior research. The authors extend the field’s understanding of market-shaping shared knowledge through a theory-informed discussion of how shared product knowledge comes to exist and how it changes as product markets develop. They define shared knowledge as the aspects of product representations that are common across the minds of market actors, making it possible for them to understand one another. The authors also discuss ways to track shared knowledge content that is expressed in market narratives. As the characteristics of shared knowledge are explained and linked to stages of product-market development, the authors develop a set of researchable propositions to guide future research. The theoretical arguments and propositions in this article complement extant marketing strategy research by integrating individual-level consumer theory with market evolution models. José Antonio Rosa (jose.rosa@case.edu; Ph.D., University of Michigan) is an assistant professor of marketing at Case Western Reserve University. His research interests include product markets as sociocognitive phenomena, embodied knowledge in consumer and managerial sensemaking, consumer illiteracy and coping, commitment and motivation among members of network marketing organizations, and buying group satisfaction. His research has been published in marketing and management publications, including theJournal of Marketing and theAcademy of Management Journal. Before entering academia, he worked in the automotive and information systems industries. Jelena Spanjol (jspanjol@tamu.edu; Ph.D., University of Illinois) is an assistant professor of marketing at Texas A&M University. Her research interests include product market dynamics, product portfolio management, innovation, sensemaking, and organizational and managerial cognition in marketing strategy. Her research has been published in marketing and management publications, including theJournal of Marketing and several book chapters. Before academia, she worked in the scientific software industry.     

Corporate social responsibility and marketing: An integrative framework

This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased stakeholder support. Isabelle Maignan (imaignan@feweb.vu.nl) is an assistant professor of marketing at the Vrije Universiteit in Amsterdam in the Netherlands. Her research focuses on corporate social responsibility and its marketing dimensions in an international setting. Her work has appeared in theJournal of the Academy of Marketing Science, theJournal of International Business Studies, theJournal of Business Research, theJournal of Advertising, among other journals and conference proceedings. O. C. Ferrell (oc.ferrell@colostate.edu) is chair and a professor of marketing at Colorado State University. His research focuses on marketing ethics and corporate social responsibility. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Public Policy and Marketing, as well as other leading journals. In addition, he is the coauthor ofMarketing: Concepts and Strategies, Business Ethics: Ethical Decision Making and Cases, Business and Society: A Strategic Approach to Corporate Citizenship, Marketing Strategy, and other textbooks.     

论协理：社会资源配置的第三机制——当代和谐社会的基本建构机制

由于市场机制与行政权力机制分别存在着失灵现象,第三种社会资源配置机制应运而生,这就是“协理”机制。其核心是无政府而有管理,无市场而达自治与协调,社会关系网络是其基本存在形态,伦理原则是其力量基础,而既非国家产权也非私人产权的“人际产权”是其适用领域。今天它已经成为克服市场机制与政府机制的缺点、建设和谐社会的基本社会机制。     

竞争性市场中的市场势力

通过对新型市场势力的天然属性的界定,中心分析了新型市场势力即卖方信息垄断的化解机制,首次提出了专家导购制,尤其是信息剩余论。     

国有商业银行的发展策略

我国商业银行不良的资产状况和落后的经营方式等已难以适应全球化竞争的环境。完善金融法规和金 融市场建设,推进金融市场结构改革,创新经营机制,是国有商业银行趋利避害,在竞争中实现发展的应对策略。     

市场不完备与股票交易量

交易量与收益率都具有信息含量，它们之间既有联系又有区别。我国的证券市场是一个新兴的市场。与国际证券市场的联系不太紧密，投资者也不够成熟，市场不完备对交易量有较大的影响。文章从交易量与收益率的交互表现入手，分析了交易量的流动性假说、交易量与信息扩散速度的关系、信息不对称对交易量的影响。以度投资者的异质性、过度自信和投机行为等对交易量的影响；并着重讨论了中国证券市场实际存在的阶段性闭市、交易成本和卖空限制三种市场不完备对交易量的影响。     

关于提高印花税税率的冷思考

印花税税率调高会带来交易费用的上升,可以抑制短期投机,从而在一定程度上稳定市场。但在我国证券税制不完善的情况下,股票交易的印花税存在缺乏法律依据、税种错位、职能错位、征收范围错位等问题,其身兼数职,扮演了多税种合一的角色,仅靠调整印花税难以真正达到压缩股市泡沫、促进资本市场健康发展的效果,还会带来印花税其他职能的丧失。因此,开征差异性证券交易税,对印花税进一步改革已迫在眉睫。     

建设马克思主义市场经济理论的关键

建设马克思主义市场经济理论,必须抓住马克思主义经济学的与时俱进的科学本质.建设马克思主义理论的一项核心任务就是建设马克思主义的社会主义市场经济理论,而不是重复已经过时的非商品经济理论和计划经济理论.建设马克思主义经济学必须发掘马克思的一般劳动范畴体系,在这个基础上吸收现代经济学中有用的理论结构和分析方法,并用来研究改革开放和经济建设的重大现实和理论问题.     

论产权交易市场发展与法律规制

产权交易市场,是我国市场经济改革中的特殊产物,它在国有经济布局和结构战略调整,推动国有企业改革以及发展新经济,促进高新技术成果产业化,解决中小企业融资困境等方面发挥积极作用.但是相关法律制度建设的远远滞后已经成为产权交易市场发展的桎梏,因此,在正确认识产权交易市场的定位基础上,建立有效的组织机构,完善交易规则,严格监管体系是理论与实践中亟待解决的重要问题.     

中国股市波动性研究——基于Shiller-Sentana-Wadhwani模型

股票市场的价格波动并非像传统金融学所说得那样围绕公司基本价值进行小幅震荡，常常表现出大幅波动的特征。本文采用基于garch模型作出的Shiller-Sentana-Wadhwani模型对中国股票市场成立十多年的股价波动进行实证研究，得出中国股票市场存在反馈交易且其程度随着股价波动的增大而提高、随着涨跌限制而加大的结论。