社交网络对高校思想政治教育的影响及对策

社交网络以其真实性、平等性与开放性等特点得到当代大学生的广泛关注和参与,并逐渐成为他们生活的重要组成部分。社交网络方便了大学生相互沟通,同时也给高校思想政治教育带来了新的挑战。这就要从发掘内心需求、运用平台优势、突出人文关怀和加强队伍建设等角度完善对高校大学生思想政治教育的方法体系。     

马克思主义经济学与西方经济学关于公共物品的思想体系比较

逐步实现基本公共服务均等化已经成为我国新时期落实科学发展观的重要任务和战略主题。西方经济学学者研究公共物品理论以唯心主义理性人为假设前提,马克思主义经济学则以唯物主义的社会人假定展开分析。对公共物品的这两种思想体系进行比较分析,有助于把握公共物品思想的发展脉络和社会主义市场经济条件下公共物品的内涵、特征和本质,明确其范围和供给方式,进一步转变政府职能,促进我国基本公共服务均等化,构建社会主义和谐社会,实现社会公平。     

ESA理论在大学英语精读教学中的运用

在大学英语阅读教学中引入英国英语教学专家杰里米·哈默（Jeremy Harmer）的ESA教学模式的三要素（投入-Engage、学习-Study和运用-Activate）,通过它们之间顺序的不断变换,创造出多样的教学模式,有效地将传统的以教师课堂讲授为主的活动模式转变为在教师指导下以学生为主体的教学模式,并取得了很好的课堂教学效果。     

北京市文化创意产业发展实证研究

随着居民收入水平的提高、政策倾斜等一系列因素的影响,北京市文化创意产业取得快速发展。本文采用模糊数学的实证分析方法,针对北京地区的文化创意产业发展状况进行研究,从管理能力、生产能力、需求能力和智力能力等4个方面建立了北京市文化创意产业发展水平的指标评价体系,通过测算得出北京市文化创意产业的发展处于较高水平,并进行了相关的实践检验分析和政策梳理。     

Plant level performance measurement: an exploratory case study of a pharmaceutical encapsulation company

Over the last few decades, hundreds of books and articles have been written on performance measures in manufacturing companies. A good number of those works has focused on overall organizational performance at the corporate level, business unit performance, and individual performance. Barring a few studies, there has been very little work reported on what specific performance measures are used at the plant and department level at a manufacturing facility. This exploratory research, through a case study of a pharmaceutical encapsulation company addresses those issues. Results show that the managers use a wide variety of measures primarily for meeting corporate targets and implementing a gain-sharing plan. There are not many common measures of performance used by managers for decision-making. None of the managers specifically linked the performance measures to the competitive priorities of the products made at the plant. A few propositions and suggestions for future research are made in the paper.     

天目湖景区旅游服务质量满意度调查研究

景区旅游服务质量满意度是景区长远发展的软实力和竞争的关键因素。本文通过天目湖景区服务质量满意度调查分析,找出满意度存在的问题,提出提升天目湖旅游景区服务质量满意度的对策和建议,以促进天目湖景区的深度发展。     

过氧乙酸杀菌剂制备工艺的优化研究

过氧乙酸不仅是一种良好的氧化剂,而且是一种广谱、高效、速效、廉价的灭菌剂,应用广泛。通过改变物料配比、反应物浓度、催化剂用量等工艺条件,优化制备过氧乙酸工艺条件。     

从教辅角度论独立学院学风特色建设创新机制

独立院校与公办院校的差异决定了它要求学风建设的方法和对策必定是有区别的,以前照抄照搬母体院校的"拿来主义"已不适应独立学院在新形势下的发展要求,它必须寻求一种特色创新机制,以期实现规模发展转变为内涵式发展。     

浅析任务驱动法在VFP教学中的应用

根据非计算机专业本科人才的培养方案,VFP数据库技术已经列入培养实用型人才的高校计算机课程的教学计划中。面对目前该课程教学效果欠佳,学生学习愿望低下的状态,笔者提出自己在教学过程中的感悟,主要通过任务驱动法和案例法相结合应用在VFP数据库的教学中,使这门对于非计算机专业的学生来说稍难的课程变得不再枯燥、难懂,使学生都能达到掌握数据裤技术的能力。     

The impact of title event sponsorship announcements on shareholder wealth

Title sponsorships are often considered the crown jewels of sports sponsorship programs. Garnering top media coverage, title sponsorships are prized for both generating brand/product awareness and building image for their sponsors. Not surprisingly, the rising cost of title sponsorships has led some managers to question their underlying value. Accordingly, this study presents an analysis of the impact of 114 title sponsorship announcements of professional tennis and golf tournaments (both men’s and women’s), auto racing (NASCAR), and college bowl games on the stock prices of sponsoring firms. Overall, the results of the study suggest that title sponsorships are generally signed at market-clearing prices. Thus, companies undertaking title sponsorships typically receive exactly what they pay for—except in the case of NASCAR races (which show evidence of increases in share prices). Splitting the sample into new and renewing sponsorships generates results which differ dramatically by sport. Finally, a cross-sectional regression finds congruence of sport and sponsor, sponsorship by high tech firms and sponsorships by large firms all correlated with perceived sponsorship success.