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111.
Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 《Journal of the Academy of Marketing Science》2006,34(2):128-137
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social
alliances are an important means whereby employees identify more closely with their organizations while gaining a greater
sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align
their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts
within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations.
Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond
the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational
identification. The results also suggest that participation in social alliances may result in multiple forms of identification:
intra- and interorganiza-tion identification.
Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business
Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading
marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value
of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications.
Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the
Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two
related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit
and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their
focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing
textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review.
Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of
Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing
faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the
Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration
(marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate
social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers
and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic
criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations,
socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books
and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing. 相似文献
112.
针对目前吉林省高校体育教师人力资源开发过程中存在的主要问题,应从社会环境优化视角进行系统研究,并在对社会环境目标优化理论界定的基础上,提出相应的对策,以支持吉林省高校体育教师人力资源开发的顺利进行。 相似文献
113.
吴秋生 《山西财经大学学报》2006,28(4):122-126
政府审计职责是指得到法律确认的审计机关承担的任务和责任,包括审计监督职责和审计管理职责两个方面。其中,审计监督职责又包括审计事项范围、审计目标层次和审计执行深度三个方面的内容。审计职责具有不可推卸性、专属性、明确性、法定性和与审计权限的伴生性等特征,它与审计职能、审计权限既有密切联系,又有明显区别。 相似文献
114.
张冬梅 《山西财经大学学报》2005,27(5):52-56
经营者人力资本是企业人力资本中高价值的人力资本。经营者人力资本能提升企业核心能力,优化企业所有权安排,是企业治理的核心资本。经营者人力资本、经营者人力资本产权、经营者人力资本价值与企业所有权安排对企业绩效的作用是直接且重要的,因此,在企业治理中,要合理配置经营者人力资本,使企业激励机制的设计更加有效。 相似文献
115.
马克思人的本质观探析 总被引:1,自引:0,他引:1
牛菲 《安徽工业大学学报(社会科学版)》2003,20(6):72-74
马克思在其思想发展的不同阶段,对人的本质有着不同的论述。以往有的论者,常常局限于马克思的某 一经典论述来探讨人的本质,未着眼于马克思完整意义上的人的本质观。马克思认识人的本质的方法论原则:实 践——社会——现实的人。 相似文献
116.
环境关系是环境主体间的利益关系,环境侵权的发生是环境关系失衡的主要表现,中国农村环境污染态势加剧主要根源于中国农村环境关系失衡.环境污染的过程就是环境主体间的博弈过程,中国农村环境主体间的博弈具有很多特点,分析中国农村环境侵权发生的微观机理,可以比较准确地把握中国农村环境关系失衡的本质.要改善中国农村环境污染状况,就必须改善中国农村居民在博弈过程中的微弱地位,形成良性的环境关系制衡机制,从而使中国农村环境关系从失衡走向和谐. 相似文献
117.
通过比较阿瑟·米勒的作品《推销员之死》和菲茨杰拉德的《了不起的盖茨比》,对美国梦形成的政治、经济和社会的因素及美国梦造成的悲剧进行分析,我们可以认识到美国20世纪30年代的社会特点和社会环境给人的精神带来的影响,从而启迪人们对人生价值、人类命运和社会前途予以关注与思索,以期使人类走向完善境界. 相似文献
118.
119.
传统审计报告的模式化披露无法满足投资者价值信息获取需求,“审计期望差距”问题日益严重。基于2016年12月颁布的新审计报告准则,选取A+H股上市公司为研究对象,考察审计报告改革对上市公司权益资本成本的影响。结果表明,审计报告改革会显著降低权益资本成本。进一步发现,关键审计事项披露数目越多,权益资本成本越低;审计报告改革降低权益资本成本的效应在信息不对称程度高、内部控制水平低、媒体环境差以及代理冲突高的公司中更为明显。这不仅为审计报告改革的经济后果提供了证据,而且对于提高投资者决策效率以及维护资本市场秩序也具有一定的现实意义。 相似文献
120.
通过考虑消费者剩余,企业利润中引入承担社会责任参数,建立了具有异质性有限理性的古诺寡头博弈竞争模型,分析利润相关参数对系统博弈均衡稳定性的影响,并进行了数值模拟。研究表明单方有限理性系统比双方有限理性系统稳定。产品成本超过一定阈值应避免产量竞争,可以通过承担社会责任,提升产品价格来增加利润,但当企业承担社会责任增加时,系统稳定性降低。此时降低调整产量的速度,观察竞争对手产量调整速度,避免系统进入混沌状态,失去最优产量优势。 相似文献