Supply‐side perspectives on ecotourism in Northern Thailand

This study provides a supply‐side perspective on ecotourism by exploring the ways in which travel agents and tour operators in Chiang Mai, Thailand conceptualise, prioritise and furnish ecotourism. Although travel agents and tour operators serve as crucial intermediaries between tourists and destinations, the ecotourism literature has largely ignored the ways in which retailers and suppliers of tourism experience approach and define ecotourism. Using quantitative data gathered from 300 travel agents and tour operators, this paper illustrates that the conceptualisation of ecotourism among agents and operators in Chiang Mai is expansive, flexible and, in some ways, internally contradictory. Copyright © 2010 John Wiley & Sons, Ltd.     

关于构建我国生态旅游立法体系的总体思考

近年来,我国生态旅游开发广泛,2009年是我国的生态旅游年,生态旅游是我国旅游业发展的方向,但是不合理的开发使我国的生态旅游资源遭到严重破坏。面对方兴未艾的生态旅游市场．我国缺乏相应的立法规制和立法衔接。因此,尽快形成生态旅游法律体系,使生态旅游的发展有法可依,才能确保我国生态旅游业的可持续发展。文章对构建我国生态旅游立法体系作了总体思考,主要包括：构建我国生态旅游立法体系的必要性、我国生态旅游立法体系的整体框架以及我国生态旅游立法体系的主要内容。     

Toward a product-based typology for nature-based tourism: a conceptual framework

The traditional view of nature-based tourists as a relatively homogeneous group has been questioned, and several scholars have suggested various segmentation typologies. This paper discusses market and industry changes and notes key trends, as Fordist tourist products have been replaced by post-Fordist and neo-Fordist products, with both McDonaldization and McDisneyization developments. A range of visitor-based typologies are reviewed, and the conflict between capturing the diversity of today's nature-based tourists while offering management bodies simple tools to segment visitors, identify core groups and improve their marketing is noted. In an attempt to overcome this conflict, the paper presents a conceptual framework which focuses on nature-based tourism products instead of tourist types, therefore incorporating aspects of both the demand and supply sides of the nature-based tourism industry market. A two-dimensional matrix is suggested, linking four basic travel motivations (nature conservation, nature experience, sports/adventure and hedonistic) to four different types of tourist products (independent, à la carte, customized and standardized), giving a total typology of 16 different types. The matrix should help protected area managers to better understand tourist needs, suggest management measures and help to create more sustainable forms of tourism. Empirical testing is suggested as a next step.     

川西山地旅游资源的优势与生态旅游产品的形象设计

川西山地自然生态旅游资源丰富，人文生态旅游资源古老独特，资源品位高、富积程度高。本文针对川西山地生态旅游产品的形象设计，按照“突出自然生态旅游资源特色”、“挖掘人文生态旅游资源文化内涵”与“紧扣时代”的原则，设计了“神奇川西”生态观光旅游产品、“一山一品”山地生态旅游产品、“有效互动”文化生态旅游产品、“特色专题”生态旅游产品。     

利用SERVQUAL评估生态旅游服务质量,保证旅游区可持续发展

本文分析了生态旅游的特点和用于评估生态旅游服务质量的工具SERVQUAL量表,整理了适合于生态旅游的相 关评估层面,指出影响生态旅游服务质量的三个最重要因素,并针对这三个因素,提出若干管理建议。     

论生态旅游开发的基本原则及其实施

本文提出生态旅游开发的三项基本原则:注重自然生态旅游资源、环境的原则,注重人文生态旅游资源、环境的原则,注重自然生态旅游资源、环境与人文生态旅游资源、环境相互渗透的原则。并对这三项基本原则的实施途径进行了较全面的探讨。     

湿地资源生态旅游发展分析及可持续管理模式研究

湿地作为世界上生产力最高的生态体系之一,具有巨大的生态效益和经济效益,也以其独特的自然和文化景观为生态旅游提供了有利条件。本文通过对我国湿地资源概况及功能、湿地生态旅游发展状况的分析,指出我国湿地资源丰富,开展生态旅游前景广阔,同时提出了适合我国国情的湿地生态旅游可持续利用管理体系,以期为全面开发湿地生态旅游资源,发挥湿地的经济和生态综合效益,实现湿地资源的可持续利用提供参考。     

生态旅游要素关系和要素责任

生态旅游不应重蹈大众旅游对资源滥用的覆辙。建立生态旅游要素双向关系模型,强调人(管理者、经营者、旅游者、地方居民)与自然(生态旅游资源)要素的相互制约和协同发展。成立相对独立的管理部门来承担对环境的保育责任;生态旅游经营者有偿使用旅游资源,以全面体现经营的真实收益;生态旅游者有义务遵守特殊的旅游纪律;地方居民不仅有条件而且能积极投入开发、经营的全过程。既明确生态旅游要素中“人”的责任,也对如何有效地约束各方行为提出了一些建议。     

生态旅游刍议

With the faster development of modernization,high buildingserect in groups;the traffic becomes busy,the air is polluted.Living and work under high pressure,People craves forsunlight,fresh air and serenity in the nature.So the ecotourismemerges as the times require.The ecotourism is not tradi-tional sightseeing,and is not to spoliate,borrow,and con-sume the nature.In the ecotourism,there is no fishing,nohunting,no insect catching,no breaking off flowers andtrees,and no picking wild fruits,any …     

厦门市生态旅游资源开发与价值补偿研究

在近几年的假日旅游黄金周，厦门风景名胜区接待了大批游客。面对日益火爆的假日旅游，厦门风景区生态环境的保护受到很大的威胁。因而，本文对厦门市旅游资源开发的实际进行分析，最后提出相应的价值补偿措施。