中外合作办学的课程教学模式研究与实践

中外合作办学是目前我国高等教育国际化的重要载体。通过结合沈阳工程学院红河国际学院的办学实践,着重探讨了中外合作办学中课程教学模式现状、课程教学中存在的问题和解决办法及建议,主要包括:教育教学理念的冲突与整合;教学内容设置的差异与调整;教学方法的交融与取舍;评价方式的单一与创新;学生英语基础的现状与再提高;双语师资的匮乏和双语教材的缺乏与建设等。     

FDI对经济增长的影响研究——基于不同金融市场效率的分析

FDI主要通过资本积累效应和技术溢出效应实现对东道国经济增长的持续推动,但这些作用的发挥受到东道国金融市场发展水平的制约。FDI能够促进我国经济增长,其借助与金融市场的相互作用可以对经济增长发挥明显的推动作用。特别地,针对效率不同的信贷市场和股票市场,FDI通过效率更高的信贷市场对中国经济的促进作用更加明显。     

山东半岛零售业视阈下自有品牌与消费者行为意向的实证研究

当前我国零售业快速发展,零售商间的竞争日趋激烈,发展自有品牌成为零售商获取竞争优势的重要途径,对自有品牌的消费行为进行研究具有重要的现实意义。在总结国内外研究的基础上,从品牌认可、感知形象、感知质量、感知价格、价格意识及促销刺激六个方面探究其对自有品牌消费者行为意向的影响,并通过问卷调查对模型进行验证,以期为零售商开发和推广自有品牌提供营销策略上的依据和借鉴。     

金融脱媒对我国货币政策传导机制的影响分析

近年来,伴随着我国金融改革的深入和金融市场特别是资本市场的快速发展,我国金融脱媒现象日益凸显。由于金融体系是连接货币政策和实体经济的桥梁,金融脱媒必然会对货币政策传导机制产生影响。在使用我国1978—2011年的季度数据构造金融脱媒指标,分别基于利率传导渠道和银行贷款传导渠道,对我国金融脱媒对货币政策传导效果的影响进行了实证分析后,得出结论是：金融脱媒弱化了我国货币政策银行贷款传导渠道的效果,强化了利率传导渠道的效果,金融脱媒的增强对经济发展和货币政策传导渠道总体呈现一定的正向促进效应。     

Information technology developments of logistics service providers in Hungary

The objective of this research is to examine the role of sector-specific information technology (IT) developments and their significance in terms of the revenue and earnings before tax of Logistics Service Providers (LSPs), as well as the impact of these developments on the flexibility and integration of LSPs. A survey questionnaire was conducted with 284 LSPs participants. The data provided by the 51 responding enterprises provided a representative sample for the analysis of the sample population and the drawing of general and relevant conclusions related to basic population. It can be concluded that their revenue, earnings before tax and degree of integration into the supply chain depend on the sector-specific IT developments carried out by the given enterprise. IT investments will remain important in the future and the introduction and leveraging the best technologies may yield competitive advantages and higher financial rewards for LSPs.     

Trading frequency and event study test specification

We examine the effects of thin trading on the specification of event study tests. Simulations of upper and lower tail tests are reported with and without variance increases on the event date across levels of trading volume. The traditional standardized test is misspecified for thinly traded samples. If return variance is unlikely to increase, then Corrado's rank test provides the best specification and power. With variance increases, the rank test is misspecified. The Boehmer et al. standardized cross-sectional test (Event-study methodology under conditions of event-induced variance, Journal of Financial Economics 30, pp. 253–272) is properly specified, but not powerful, for upper-tailed tests. Lower-tailed alternative hypotheses can best be evaluated using the generalized sign test.     

“货币补偿”总是最优策略吗?——高星级酒店不同服务失误归因下的情境研究

酒店服务的异质性和顾客需求的多样性使得服务失误在所难免。服务补救成为酒店修复服务失误,赢得顾客口碑和再次光顾的重要举措。在酒店管理实践中,货币补偿颇受管理者青睐,通常被作为应对服务失误的首要选择。然而,货币补偿是否为服务失误发生时的最优选择?文章以高星级酒店为研究背景,对服务失误进行情境设计,检验不同失误归因下货币补偿和非货币补偿的补偿满意度差异。数据分析结果显示:酒店因素导致的服务失误情境下,相比货币补偿而言,非货币补偿具有更好的补偿效果;其他顾客因素和顾客自身因素导致的服务失误情境下,货币补偿与非货币补偿间没有显著效果差异。此外,补偿满意度对顾客信任、重购意向与口碑有显著正向影响。     

The negative spillover effect of food crises on restaurant firms: Did Jack in the Box really recover from an E. coli scare?

Despite the enormous impact of food crises on restaurants, limited understanding of their long-term impacts and associated factors has undermined crisis managers’ ability to handle crisis situations effectively. This article investigated the long-term impact of food crises on the financial performance of restaurant firms and identified the factors that influenced this impact. This explanatory study examined the case of Jack in the Box, whose 1993 Escherichia coli scare was the first and largest restaurant-associated food crisis in modern times. An event study method was used to uncover stock price movements of Jack in the Box, in conjunction with 73 unrelated food crises that occurred from 1994 to 2010. Stock prices of Jack in the Box exhibited significantly negative responses to other firms’ food crises, moreover, the negative spillover effect was stronger if the crisis occurred closer in time, was similar in nature, and was accompanied with no recall execution. These findings shed light on the long-term financial impact of food crises and offer insights for crisis managers to develop more effective crisis management strategies.     

The motivations and expectations of international volunteer tourists: A case study of “Chinese Village Traditions”

International volunteer tourists devote not only financial support but also time and effort to conservation, preservation, or humanitarian projects outside their original countries. The purpose of this paper is to report the results of a qualitative study on the motivations of ten international volunteer tourists who joined the “Chinese Village Traditions” expedition of the Earthwatch Institute in the summer of 2008. The main research question was, “Why do people join international volunteer tourism trips?” Eleven themes dealing with motivations emerged and were categorized into three groups: personal, interpersonal, and other. Four personal factors were measured: authentic experience, interest in travel, challenge/stimulation, and other interest. Four interpersonal factors were also considered: desire to help, interaction with locals/cultures, encouraged by others, and enhancing relationships. Other factors included unique style of the trip, time/money, and organization goal. The findings of this study echo previous literature reviews in different settings.     

国外网络旅游信息搜寻研究进展与启示

文章通过对国外近15年来相关文献的分析,发现国外关于网络旅游信息搜寻的研究起步较早,研究视角较宽泛,理论研究与方法应用较为成熟。研究重点主要集中在网络旅游信息需求与搜寻动机、搜寻内容偏好、搜寻行为特征、搜寻者特性和网络旅游信息源等5个方面。研究方法上,注重定性与定量方法的有机结合,并借助先进的网络软件和技术,研究结论更具科学性和说服力。最后,基于国外研究现状,展望未来研究方向,以期为国内相关研究与实践提供借鉴。