Archaeological heritage tourism in China: the case of the Daming Palace from the tourists' perspective

Archaeological heritage tourism has been critical in historic cultural revival, archaeological knowledge dissemination, environment upgrading, and local community improvement. Little has been undertaken to evaluate the effectiveness and consequences of archaeological heritage projects in China from the tourist perspective. This study of the Daming Palace Heritage Site in Xi’an illustrates how archaeological and cultural resources have contributed to tourists' experiences. Through investigating an array of approaches that have been applied to advance tourists' understanding of archaeological and cultural resources, the paper proposes that more versatile methods and creative works are to be integrated to develop effective interpretative methods for both education and entertainment purposes. Local government needs to change its top-down approach to a more inclusive one, to establish strong networks among state and non-state stakeholders, and to promote their collective involvement in archaeological heritage tourism. Heritage site packaging strategies and partnerships among heritage resources citywide are advocated. More attention should be given to how to integrate various resources of local communities into heritage tourism. The current organization of government-run archaeological heritage in China calls for more opportunities for archaeologists to contribute actively with their expertise to enhance interpretive programmes and general tourist experience.     

Why do you use Yelp? Analysis of factors influencing customers’ website adoption and dining behavior

The number of review websites has increased within the past years since more people rely on online reviews to help their decision-making process. Previous studies have either focused on the attributes of the content posted on review websites (i.e., reviews) or customers’ behavior concerning their selection of review website on which to post reviews. This study, however, extends the Technology Acceptance Model (TAM) to investigate the factors that influence individuals’ restaurant review website adoption behaviors to read reviews and make dining decisions. In addition, this study will look at the differences in individuals’ perceptions of various restaurant review websites (i.e., Yelp vs. others). The findings revealed the role of influential factors on individuals’ review website adoption and dining decisions as well as the differences in proposed structural relationships among various restaurant review websites.     

Mortality salience – shedding light on the dark experience

ABSTRACT

Mortality salience, a key term in Terror Management Theory, refers to self-awareness of one’s vulnerability and ultimate mortality. This exploratory study, based on psychology and tourism literature, clarifies the degree to which a visit to a heritage site of death and atrocities evokes mortality salience as well as the relationship between mortality salience and various dimensions of the visit experience. The findings indicate that not only was mortality salience evoked during the visit, it is also an important component in understanding the motivation to visit dark sites, the emotional experience of the visit, and the impact of the visit on visitors. We therefore propose that the conceptualization and management of a death-centered heritage site can be enriched by the integration of sense of mortality salience. Additionally, the high Cronbach’s alpha suggests that the study can provide an initial basis for a scale to quantitatively measure Mortality Salience.     

消费体验理论评述

消费体验已成为消费行为学研究的前沿问题,消费体验研究集中于六大主题:体验型消费与功能型消费的区分、消费体验的维度构成、消费体验的管理理论、消费体验的管理执行工具、消费体验整合理论、消费体验实证。文章对消费体验进行总结与评述,指出消费体验研究未来的发展方向。     

统筹人口资源矛盾 建设生态文明社会——毕节试验区生态文明建设成就与展望

贵州省毕节试验区针对人口基数大、人民生活贫困、生态环境破坏严重的实际,统筹协调人口、生态与经济发展,促进生态重建与经济发展相统一,开启了科学发展的先行实践。介绍了贵州省毕节试验区生态文明建设的基本经验以及下一步思路:大力开展生态文明教育,发展新型生态经济,发展绿色产业,推进绿色城镇化,实施生态建设工程。     

监控喷粉技术防治白蚁的实践

本文主要介绍了杭州市在开展中国白蚁防治氯丹灭蚁灵替代示范项目监控喷粉子项目过程中,根据有害生物综合治理理念,应用监控喷粉技术防治白蚁的成功经验。     

水利工程造价控制及管理措施的几点体会

水利工程造价管理是全寿命、全过程、全要素、全方位的造价管理,在投资决策、设计、建设、竣工验收各个阶段,都会受到诸多因素的影响和制约,因此水利工程造价控制是一个动态管理,本文分析水利工程造价控制及管理中存在的问题,论述自己对水利工程造价控制及管理的几点体会。     

浅谈独立学院贫困生资助管理工作的几点思考——以江苏科技大学苏州理工学院为例

当前高校贫困生人数和比例呈上升趋势,高校贫困生资助管理工作应与时俱进,应把高校贫困生帮扶与教育相结合,把物质救助手段与精神鼓励手段结合起来,全面、系统的做好高校贫困生的资助管理工作。     

杭州世界休闲博览园的体验营销策略研究

体验营销是以顾客为中心,并提供有价值体验过程的营销活动。杭州世界休闲博览园将休闲与体验两者紧密结合,通过丰富的感官营销、情感营销、思考营销、行动营销、关联营销策略的完善,发展成为一个国际性的游乐世界、休闲王国、购物天堂。     

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors.