Stated Willingness-to-Pay for Organic Fruit and Pesticide Ban

Abstract

Income growth in highly industrialised countries has resulted in consumer choice of foodstuffs no longer being primarily influenced by basic factors such as price and organoleptic features. From this perspective, the present study sets out to evaluate how and to what extent consumer choice is influenced by the possible negative effects on health and environment caused by the consumption of fruit containing deposits of pesticides and chemical products.

The study describes the results of a survey which explores and estimates consumer willingness to pay in two forms: a yearly contribution for the abolition of the use of pesticides on fruit, and a premium price for organically grown apples guaranteed by a certified label. The same questionnaire was administered to two samples. The first was a conventional face-to-face survey of customers of large retail outlets located around Bologna (Italy); the second was an Internet sample. The discrete choice data were analysed by means of probit and tobit models to estimate the utility consumers attribute to organically grown fruit and to a pesticide ban. The research also addresses questions of validity and representativeness as a fundamental problem in web-based surveys.     

Book Reviews

The evaluative function of local public actors has been exacerbated in recent years with the individualisation of social policies. One of their tasks is to select the appropriate informational basis in order to assess welfare claimants. Amartya Sen's capability approach offers a theoretical and normative framework to analyse this evaluative function. In particular, it insists on the importance of “objectivating” people's preferences with reference to their capabilities. The weight that is to be attached to individual preferences in the course of public action can be a matter of controversy. Claimants “capability for voice”, we argue, should be developed. This capability refers to their effective possibility to express their concerns with regard to the choice of the informational basis. It is argued that local institutions prohibiting capability for voice will produce adaptive preferences, whereas procedural institutions promoting reflexive public evaluation and capability for voice will result in a fairer wording of individual preferences. At a situated level, the way to connect subjective and objective information when assessing people very much depends on the position of the evaluator. Several illustrations show that the fairness of evaluation, and its impact on the people's capability set, depend on this positional perspective.     

客户偏好指标和银行渠道使用对应分析研究

随着商业银行竞争的日趋激烈,银行营销渠道在其经营发展中地位日益明显。由于不同渠道其服务范围和条件、成本和效益有明显的区别,同时,客户不同的行为偏好对于不同渠道的应用也存在差异,所以,商业银行客户偏好分析就成为银行渠道发展策略的首要任务和出发点。在介绍相关理论基础上,建立商业银行客户偏好分析的框架,提出了客户偏好分析指标体系,最终利用实际调研数据对客户偏好指标和银行渠道进行分析,得到偏好指标和渠道之间的对应关系,对国内商业银行如何利用客户偏好分析方法实施差异化策略提出方法和建议。     

Combining ecological and recreational aspects in national park management: A choice experiment application

Increasing pressure to diversify development of national parks emphasizes the need for new and relevant information for park management decisions. In this paper, we use choice experiment to value different tradeoffs that evolved in park development scenarios. Specifically, we examine which kind of development profiles are worth considering and which paths not to follow. We focus on biodiversity and recreational services provided by Oulanka National Park in Finland, which represents a popular recreation site attracting a large number of visitors. The increase of biodiversity was the most highly valued feature by the respondent national park visitors. Thus, our results show that the protection of biodiversity and recreational and tourism use of national parks can cause conflicting welfare effects if managed in inappropriate ways. Increasing the number of visitors, expanding present resting places, constructing new resting places and an intense increase in information boards, especially if combined with shrinking biodiversity, are welfare reducing managerial actions in national parks.     

流动人口与常住居民计生服务均等化评价与需求偏好差异——基于绍兴市的个案研究

对绍兴市的流动人口和常住居民两个群体享有的计划生育公共服务的均等化水平进行了评价和分析。总体上流动人口与常住居民之间的计生服务均等化程度处于较高水平,但婚姻状况等等一些个人特征因素不同程度地影响着流动人口对计生服务均等化的感受和评价。流动人口与常住居民对计生服务的内容存在较大的需求偏好差异。     

Production risk,risk aversion and the determination of risk attitudes among Spanish rice producers

Agricultural production is subject to risk and the attitudes of producers toward risk will influence input choices insofar as these affect production risk. Risk attitudes in turn may be affected by certain socioeconomic characteristics of producers. Using 2004 survey data from a cross‐section of 130 Spanish rice farms, we estimate risk‐aversion coefficients of farmers and investigate the influence of a series of socioeconomic variables on their risk attitudes. Our results show that farmers exhibit risk‐averse behavior and that risk attitudes are related to a series of socioeconomic characteristics. In particular, the belief that the farm will continue after the producer retires is found to increase the degree of risk aversion, while age is found to have nonlinear effects on risk aversion. Off‐farm income, especially from nonagricultural activities, is found to reduce risk aversion. Neither the educational level of the producer nor the presence of dependents on the household is found to have an effect on risk preferences. Regarding the production technology, we find that land, labor, and fitosanitary products are risk‐reducing inputs, whereas capital, seeds, and fertilizer all increase risk.     

Design of Digital Agricultural Extension Tools: Perspectives from Extension Agents in Nigeria

Given the marked heterogeneous conditions in smallholder agriculture in Sub-Saharan Africa, there is a growing policy interest in site-specific extension advice and the use of digital extension tools to provide site-specific information. Empirical ex-ante studies on the design of digital extension tools and their use are rare. Using data from a choice experiment in Nigeria, we elicit and analyze the preferences of extension agents for major design features of ICT-enabled decision support tools (DSTs) aimed at site-specific nutrient management extension advice. We estimate different models, including mixed logit, latent class and attribute non-attendance models. We find that extension agents are generally willing to use such DSTs and prefer a DST with a more user-friendly interface that requires less time to generate results. We also find that preferences are heterogeneous: some extension agents care more about the effectiveness-related features of DSTs, such as information accuracy and level of detail, while others prioritise practical features, such as tool platform, language and interface ease-of-use. Recognising and accommodating such preference differences may facilitate the adoption of DSTs by extension agents and thus enhance the scope for such tools to impact the agricultural production decisions of farmers.     

A contribution to the assessment of scenic quality of landscapes based on preferences expressed by the public

The purpose of this paper is to validate a model for predicting the public's preference for a landscape using simple statistical techniques. The model assigns numerical values to 42 landscape variables grouped into physical, aesthetic and psychological attributes. The landscape value is obtained using an additive value function. The results of the model on certain landscapes are compared with the preference expressed by the public in a survey of 183 people.The homogeneity of the survey responses was checked in each photograph. It was determined that means and standard deviations of the scores represent the true preference.A strong positive association was observed between preference and certain landscape attributes such as expression, soil use or colour. A marked negative association was detected with respect to landscape alterations.A linear regression was carried out to analyse the predictive capacity of the model. The independent variable was the global score assigned by the model to each photograph and the dependant variable was the mean of the scores assigned by the survey respondents. The high level of correlation obtained indicates that the model is a good predictor of the public's preferences in relation to the set of photographs shown in the survey.To complete the analysis of the model as a preference predictor, a multiple linear regression was carried out between the mean score obtained in the survey and the model elements. Attributes and variables that have the greatest influence on pubic preference were detected.     

Motivations to grow energy crops: the role of crop and contract attributes

Perennial energy crops are a promising source of bioenergy whose production involves production risks, long‐term commitment of land and need for crop‐specific investments without the coverage of crop insurance potentially available for conventional crops. We conduct a choice experiment in five states in the Midwestern and South‐central regions of the U.S. to examine the effect of crop‐contract attributes on the joint discrete‐continuous choice decisions to adopt an energy crop and convert acres to it from a status quo use, while controlling for the effect of various farmers’ risk and time preferences, sociodemographic characteristics, and availability of crop insurance for conventional crops. We find robust evidence that high discount rates, high upfront establishment costs and need for crop‐specific investments create disincentives for adoption and allocation of land to energy crop production. The effects of riskiness of returns and risk aversion are less robust across specifications. The effect of conventional crop insurance on the energy crop adoption decision differs across types of insurance; in particular, farmers with revenue insurance are statistically significantly less likely to adopt an energy crop. Our results have implications for the design of effective contracts and policy incentives to induce the production of energy crops.     

Time orientation and construal level: effects on eating and exercising behaviour and preferences

Eating and exercising behaviour are both characterized by immediate and future consequences. Consequently, consideration of these consequences (i.e. time orientation) predicts eating and exercising behaviour. We investigate whether construal level acts as an underlying mechanism of these relations. Students (N = 101) completed measures of consideration of immediate and future consequences (i.e. CFC‐food and CFC‐exercise), construal level, eating and exercising behaviour and preferences. For self‐reported eating and exercising behaviour, only direct effects of consideration of immediate and future consequences were found. For eating preferences, however, there was evidence of an indirect effect through construal level. A stronger tendency to consider future consequences led to a stronger preference for utilitarian (as compared with hedonic) food products through a more abstract construal level. All in all, construal level partially explains the differential relations between consideration of immediate and future consequences and eating and exercising behaviour and preferences.