International Market Segmentation and Cross-Export Strategies Development Case Study: Iranian Furniture Industry

ABSTRACT

By developing an international market and significant differences between countries in this regard, segmentation becomes an increasingly important concept in marketing. In this article, the international market of Iranian furniture industry is segmented and cross-exporting strategies are developed to increase the market share of Iranian furniture in each segment. To achieve this, two distance functions are introduced based on correlation between export groups to cluster countries with k-means algorithm. After market segmentation for increasing sales in each segment, cross-exporting strategies are predicted by extracting association rules in each segment based on Apriori algorithm to set export baskets.     

Monthly wood supply behavior of associated forest owners in Austria—Insights from the analysis of a micro-econometric panel

This paper examines the wood supply from non-industrial private forest owners in Austria. The main novelty of this study is threefold. First, the underlying dataset is based on monthly wood supply. This enables an analysis of seasonal supply behavior, which is found to be different in relation to the size of the forestland. Second, it represents an original study with a dataset from a Central European country whose forest owners are apparently much more fragmented than their Scandinavian or North American counterparts. And third, the study introduces a windfall variable that effectively corrects for a market-relevant storm event. With respect to methodology, a random effects Tobit model is applied. Additionally, a Chamberlain-like term is included in the regression to deal with a possible bias generated through the correlation of regressors and unobserved heterogeneity.     

上海水产资源正式制度研究——以循环经济为视角

水产资源正式制度是指在水产资源开发、利用、保护及管理等方面应遵循的权威性具有约束力的各类规则。上海水产资源正式制度则为适用于上海的、涉及水产养殖、捕捞、管理等方面的各类具有约束力的规则制度。当前,上海市水产资源正式制度尚存在一些问题,需要加强水产资源循环经济的制度理论研究来加以完善。     

我国渔业经济现状及发展对策研究

近年来,随着我国海洋渔业政策导向从单纯追求产量到贯彻可持续发展观念的转变,渔业生产方式逐渐由粗放型向资源环境友好型转变,渔业经济得到迅速发展。但在我国渔业经济快速发展的同时,生态资源环境、水产品加工及贸易、产业结构、渔业执法与管理等方面也暴露了许多问题。本文结合目前国际渔业经济发展趋势,对应国内渔业经济现状及暴露的问题,对我国渔业经济走向可持续发展提出了对策研究。     

再谈社会主义新农村建设

“中国农村象非洲”、“共产党还要我们穷多久”,这两种声音应该成为推进新农村建设的强大动力。从传统农业发展模式转变到大农业发展模式是新农村建设成败的关键;县级领导的作用与县域经济的现状,关系到能否完成新农村建设的重大任务;应将山区作为新农村建设的主战场,把发展农村合作组织作为工作重点,要处理好农村工作中的点面关系,要把尊重自然规律摆到主导位置。     

CCPIT Chairman Wan Jifei Met with German Entrepreneur Delegation of Asia-Pacific Economic Committee

On the afternoon of June 27,CCPIT Chairman Wan Jifei met with German entrepreneur delegation of Asia-Pacific Economic Committee,led by Mr.Heraeus(chief of China Dept.)Wan said that CCPIT has worked closely with business associations throughout Germany.The priority for both sides at present is to encourage qualified Chinese enterprises to invest     

长江经济带休闲渔业产业化发展潜力评价与分析

在界定休闲渔业产业化概念的基础上,从经济、社会、产业和支撑四个方面,创新性地选取26项指标构建休闲渔业产业化发展潜力评价指标体系,采用因子分析法和层次分析法对长江经济带11个省份休闲渔业产业化发展潜力进行科学评价。结果表明,长江经济带休闲渔业产业化发展潜力呈现东部沿海地区和中部的湖北相对领先,中部其余省份和西部地区相对落后的分布格局。进一步采用聚类分析法将长江经济带休闲渔业产业化发展潜力划分为四个等级,并分析不同等级地区存在的优势和不足,据此提出促进各地休闲渔业产业化发展的建议。     

Market Orientation and Raw Material Control

Much of the existing literature on market orientation emphasizes the role played by the competencies of companies in selling products. However, in industries that rely on a natural resource sector for its primary input, another constraint may dominate: the limitations on supply of that input. We examine this issue in the context of a particular natural resource sector, the fishery, as a case study of the more general phenomenon. Using the example of Norway's apparent lack of market orientation as a supplier of fresh fish, the paper demonstrates how the characteristics of natural resource sectors as well as how public policies are used to manage those sectors may place significant roadblocks in the way of developing a market orientation by the industries that depend on those sectors for raw material. The paper notes that there has been an increased consumer demand for fresh fish, away from the frozen product. This, in principle, should lead to an increased need for a market orientation by sellers and closer relationships between the primary processors and the distributors of fresh seafood. However, several barriers, including those associated with fishery management, hinder this process. These include the presence of a structure where earnings from fishing are independent of quality, the seasonality of supplies in the raw fish markets, the way fish quotas are managed, the structure of first hand sales, and the underdeveloped relationships between supermarkets and the primary processors. In short, the analysis identifies critical linkages between fishery management and the marketing of seafood. Its broader contribution is to increased understanding of the interdependencies between the marketing of natural resource-based products and public management of that resource.     

品牌联合场景下联合匹配性感知形成研究

已有文献表明联合匹配性是影响品牌联合效应的关键因素,本文认为在品牌联合场景下消费者对合伙品牌间匹配性感知由合伙品牌间形象相似性程度决定。通过实验研究法检验了联合匹配性形成过程及其影响因素,并引入营销传播变量探析形象突出性维度对联合匹配性感知形成的影响。结果表明联合匹配性感知形成受到联合品牌间形象相似性维度的显著影响;有无广告提示的存在,形象突出性维度对联合匹配性感知形成的影响并不显著。