Reexamination of attendee-based brand equity

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs.     

Freedom of Association, Freedom of Contract, and the Right-to-Work Debate

The debate over union security arrangements is often presented as involving irreconcilable goals and values. Supporters of union security typically stress their importance to the union’s organizational strength and workers’ welfare. Right-to-work supporters, who favor banning such arrangements, typically emphasize employee freedom and choice. Our approach involves a unique comparison of both perspectives, which shows that neither perspective is completely compatible with safeguarding freedom. We therefore advocate reconciliation based on compulsory worker representation, which preserves the best freedom-enhancing properties of each perspective.     

The adaptive approach for storage assignment by mining data of warehouse management system for distribution centres

Among distribution centre operations, order picking has been reported to be the most labour-intensive activity. Sophisticated storage assignment policies adopted to reduce the travel distance of order picking have been explored in the literature. Unfortunately, previous research has been devoted to locating entire products from scratch. Instead, this study intends to propose an adaptive approach, a Data Mining-based Storage Assignment approach (DMSA), to find the optimal storage assignment for newly delivered products that need to be put away when there is vacant shelf space in a distribution centre. In the DMSA, a new association index (AIX) is developed to evaluate the fitness between the put away products and the unassigned storage locations by applying association rule mining. With AIX, the storage location assignment problem (SLAP) can be formulated and solved as a binary integer programming. To evaluate the performance of DMSA, a real-world order database of a distribution centre is obtained and used to compare the results from DMSA with a random assignment approach. It turns out that DMSA outperforms random assignment as the number of put away products and the proportion of put away products with high turnover rates increase.     

长期资产减值转回的市场反应——来自A股制造业上市公司经验证据

本文以新旧会计准则过渡期为背景,以长期资产减值转回为研究对象,实证研究了投资者对制造业上市公司长期资产减值转回的市场反应,研究发现:就整体而言,投资者无法判断长期资产减值转回是盈余管理还是未来价值的增加;但就大额样本而言,投资者则认为长期资产减值转回是由于盈余管理。     

浅析中国古典园林的美学特征

本论文主要从建筑美学角度上阐述中国传统建筑包括造园艺术的审美内容,主要表现在三个方面,即环境气氛给人以意境感受,造型风格给人以形象知觉,象征涵义给人以联想认识。中国建筑史的史实证明,中国的传统建筑就是按照这条线索在探求最美的形象和最高的审美价值。较早地认识到了从环境、造型和象征手法三个方面去探求最佳的交汇点。建筑园林也不例外,是一种现实的艺术实践活动。     

科技园区行业协会自组织作用探析

科技园区作为高新技术产业的载体,其内部各企业、科研院所等组织的竞争与合作将对科技园区的发展起到至关重要的作用。行业协会能够有效的实现行业子系统自组织机制,在科技园区产业结构调整、主导产业和支柱产业的形成以及提升科技园区高新技术产业生态系统整体竞争力方面都发挥着重要作用。     

对我国注册会计师教育培训体系的构想

加强注册会计师人才培养是中国注册会计师行业发展的重要战略措施,建立和完善一套制度科学、结构合理、运转高效的注册会计师教育培养体系,打造一支在质量上和数量上满足我国经济和资本市场发展战略需要的注册会计师队伍,始终是注册会计师行业工作的核心内容之一。     

文化差异视角下的英汉颜色词的联想

不同的民族由于地理、民俗、宗教及价值观念等方面的差异,在表达同一概念时,词汇被赋予了许多的联想意义。掌握汉英颜色词不同的文化联想意蕴,并且了解产生这些不同联想意义的原因不仅有利于提高英语学习水平,还能促进和加强中西文化之间的交流。     

京津区域旅游合作的态势分析与对策探讨

现阶段京津地区的区域旅游合作态势主要呈现出了如下三个方面的特征:一是目前京津地区的区域旅游合作尚处于松散的状态;二是政府部门的合作意愿一般要高于旅游产业部门及旅游行业协会;三是京津两市相比较,天津方面的合作积极性要远高于北京方面;四是京津地区的政府旅游业管理部门彼此间缺乏有效的沟通与协调机制.为改变此现状,当务之急应是要找准合作的切入点和真正建立起一个有效的能促进京津地区区域旅游合作有序展开的协调机制.     

高强品牌的功能与法律保护综合研究

使用市场营销学、法学、经济学、语言学与心理学的方法对品牌功能进行综合研究,认为高强品牌具有保障产品质量、降低消费者搜寻成本并能满足消费者心理需求等功能,高强品牌同时还可以使品牌所有者通过各种途径来扩大其经济利益。通过对高强品牌的功能研究发现不仅仿冒行为会损害高强品牌的价值,而且其他与高强品牌相联系的行为均会造成高强品牌价值的贬损。因此,美国法律也随着品牌功能的不断变化而逐步扩大其保护的范围(尤其是对高强品牌的保护),以适应品牌发展的需求。