季节性旅游的地方响应研究——以广交会展馆内外翻译为例

广交会是目前我国最大的综合性国际贸易盛会,每年都吸引了大量国内外客商到场参加。本文以广交会场馆内外的翻译工作者对广交会的响应情况作为研究重点,通过对广交会翻译的问卷调查及访谈,分析和研究广交会翻译对于广交会这一季节性旅游的地方响应。响应的人群主要为学生及社会工作者,其响应的方式可分为学校组织与个人自发响应。翻译工作者在广交会的这种季节性的旅游效应下不仅获得了学习和锻炼的机会,而且可以赚取更多的兼职收入,他们都对广交会的工作有较高的评价。     

温泉度假村旅游服务质量评价实证研究——以河源御临门温泉度假村为例

以河源御临门温泉度假村为例,以温泉旅游服务质量评价问卷为基础,对影响温泉旅游服务质量的20个因素进行了分析,探讨游客对温泉度假村整体旅游服务质量的总体评价。建议度假村从"原生态"温泉文化、温泉旅游解说系统的建设、特色客家温泉饮食文化、员工培训等四个方面进行完善与提高,提升服务满意度。     

Exploring the relationships between motivation,attachment and loyalty within sport event tourism

Attendance at sports events continues to rise, as evidenced by increased attendance across a range of sports events in 2014. Despite this, destinations that host live sports events struggle to attract repeat visitors outside scheduled events. This study aims to better understand the relationship between motivation, attachment and loyalty within event tourism. This paper discusses the existing contributions in these areas by drawing on sport and tourism literature and is the first to investigate the relationship across all three constructs. Within this paper, we develop the initial outline of a theoretical model, which depicts these relationships.     

International educational tourism: Does it foster global learning? A survey of South African high school learners

International educational tourism has the potential to foster global learning; however, very little empirical research exists to support this claim. This study responds to the growing demand in the literature for rigorous empirical research to test the underpinning assumption of IET. A global learning survey instrument is developed and completed by 1152 Grade 11 learners in 16 South African exclusive high schools. In doing so, this paper demonstrates that some types of IET are more conducive to global learning than others. Furthermore, for significant global learning to occur, educational tourism needs to be facilitated and cultural difference needs to be experienced.Personality traits that include curiosity, altruism, and being open-minded to new experiences, are identified as predictors of global learning, but the effect of school-based academic achievement is small.Additionally, through the synthesis of educational tourism, international education, experiential learning and global learning theories, the concept of IET is developed.     

Antecedents of memorable tourism experience related to behavioral intentions

This study investigates the antecedent factors of memorable tourism experience (MTE) and their relationship to visitors’ behavioral intentions (BIs); Kim, Ritchie, & McCormick, 2012 ). Based on a survey of 314 structured interviews among visitors to the zoo and museum in Rovaniemi, Finland, the study reveals different MTE dimensions than in Kim et al.’s study. Only four factors—hedonism, local culture, involvement, and knowledge—influence visitors’ BIs. The results suggest the need to rebuild the scale of MTE by incorporating other relevant dimensions.     

Increasing employability in the emerging tourism sector in Mozambique: Results of a qualitative study

Mozambique’s tourism sector could play a key role in the country’s socio-economic development, especially in the region of Cabo Delgado where the demand for tourist services is expected to increase. Nonetheless, several constraints (e.g. the lack of adequate training) are hindering the capacity of local people to take full advantage of this opportunity. Qualitative research has been performed in order to align vocational training programmes with the needs of the emerging tourism sector. Local and foreign key informants were interviewed in order to gain a better understanding of training needs and to gain insights into developing training programmes that can enhance local people’s employability. The main findings highlight the lack of symbolisation of tourism and its correlates from local communities. Therefore, rather than just delivering technical skills, training programmes should also promote a ‘culture of tourism’ and a more favourable attitude towards ‘working in the tourism sector’.     

Obstacles to achieving cross-border tourism governance: A multi-scalar approach focusing on the German-Czech borderlands

This paper aims to identify distinctive obstacles to the establishment of tourism destination governance in both transnational and within-country borderlands. Analysis of the German-Czech borderlands, a region also incorporating within-country borders between three German federal states, indicates the multi-scalar and political contestations of cross-border tourism collaboration. Local tourism projects are generally successful, both on a transnational German-Czech level and between the German states of Bavaria, Saxony and Thuringia. However, structural cross-border destination management does not exist because of (transnational) multi-scalar institutional alignment problems and (internal) tourism-specific destination-level power contestations. Understanding destination management processes in borderlands, therefore, requires: (i) explicit multi-scalar analysis; (ii) recognition of both transnational and within-country contexts; (iii) more cross-pollination between tourism planning and cross-border governance research.     

A case study: The impact of low-cost carriers on inbound tourism of Saudi Arabia

This study investigates the impact of low-cost carriers (LCCs) on Saudi Arabia's tourism demand. It also provides an understanding of the relationship between air transport development and tourism development in the Gulf region. The Box–Jenkins SARIMA-X models were employed to model and forecast international tourist arrivals to Saudi Arabia, using monthly international tourist arrivals to Saudi Arabia from July 2010 to December 2015. The forecasting models were significantly accurate, with lower values of MAPE, MAP, and RMSE. The findings suggest that an increase in airline capacity, religious travel, and airline competition are associated with the increasing international tourist arrivals to Saudi Arabia. This also indicates that there is a positive relationship between air transport development and tourism development. Further aviation liberalisation in the Gulf region is discussed to give opportunities for the region's LCCs to increase their share of the increasing air travel demand, thereby enhancing tourism development.     

El estado del arte de la orientación al mercado en las organizaciones culturales

A diversity of studies in previous literature has focused on determining the contribution of market orientation in the companies' performance. However, the research on the effects of market orientation in the performance of cultural organizations is an incipient area of research. In this sense, the present study has the purpose of presenting a review of the main aspects of market orientation in nonprofit organizations, specifically in cultural organizations, and identifies future research directions for this still fertile field of study.