Impact of internal and external environmental stability on the existence of determinant buying rules

The environment of the buying center is conceptualized as having two components. One is external to the buying center but internal organization. The other is external to both the buying center and the organization. The stability of these environments explains a significant amount of variation in the existence of organizational rules that determine the outcomes of organizational buying decisions. A comparison of global and attribute- specific measures of environmental stability indicates the environmental attributes that underlie respondents' global judgements about stability.     

Estimating temporal trends in preferences measured by graded paired comparisons

A sizable marketing research literature on preference measurement, prediction, and explanation has thus far been more concerned with point estimates of preference than with consistent changes over time. Such temporal trends can be estimated using data collected from graded paired comparisons. An appropriate technique for deriving individual and group trend parameters is first described and then illustrated using data from an experiment dealing with aesthetic preferences. Suggestions are offered concerning its advantages and limitations for applications in marketing.     

产业销售起飞研究——以绿色农业产业为例

近年产业销售起飞机理成为产业组织和市场营销的研究热点。目前研究分支有:以产品销售扩散研究发展成的经典的Bass模型,但产品销售起飞本质上是个二分事件,所以扩散流派并没很好倡导和揭示起飞机理;Golder等人不仅提出起飞概念,而且在研究方法上借用生存分析等技术,并取得重大进展。采用"起飞阈值"法对绿色农业产业销售时机进行实证分析,结果表明绿色农业产业在2002年实现产业起飞。     

我国粮食安全模式探析

基于我国土地和水资源状况和我国农业投入成本和效益分析,我国未来粮食的自我保证能力有限。同时分析世界粮食的供求、我国外汇能力和我国粮食进口对世界粮食市场的影响,目前国内粮食生产的成本已经很高,粮食进口尚有一定的上升空间。因此结合我国的特殊国情,我国的粮食保障应选择适度进口的“双保险”粮食安全模式。     

绿色奥运中绿色营销与绿色物流发展策略的探析

从绿色奥运物质和意识两方面分析发展绿色营销,形成绿色物流管理系统是国际奥委会的政策导向和2008北京绿色奥运的需求。本文分析了绿色奥运的含义及绿色营销与绿色物流的理论基础,并提出发展绿色营销和绿色物流管理的策略。     

绿色制造的困境与政府监督机制分析

绿色制造是人类社会可持续发展的必然要求,然而绿色制造却面临着伦理约束和经济外部性的问题,造成了企业选择绿色制造模式的"囚徒困境"。制度约束和税收或补贴虽然一定程度上可以缓解这两个问题,但是政府的监督却是必不可少的。     

Prices of deep discount bonds and the Revenue Act of 1978: An evaluation of market response

This article explores the market response of deep discount corporate bonds to the reduction in the capital gains tax rate incorporated into the Revenue Act of 1978. Such tax change should have increased the desirability of assets acquired for capital gains potential, such as deep discount bonds. Examining a time series of prices and returns for a sample of deep discount corporate bonds and a control group of comparable duration and credit risk corporate bonds selling at or near par did indeed provide evidence of a market price reaction. Moreover, the price changes for the deep discount bonds occurred well in advance of the implementation of the tax change.     

国有股的定位及在证券市场流通的必然性

国有股问题已严重制约中国证券市场的发展 ,国务院停止国有股在证券市场减持流通的决定无法解决国有股根本问题 ,反而延缓了国有股问题的最终解决。国有股要么退出股份 ,要么在证券市场彻底流通 ,恢复其本来面目。这里就此问题进行讨论并提出解决国有股流通的一些措施和建议。     

新经济时代企业如何进行非资本扩张

非资本扩张是指企业通过除有形资本(如货币资本、实物资本)以外的要素投入来发展企业的行为。非资本要素包括技术、品牌、市场资源、管理能力和企业文化等无形资产。非资本扩张是与新的企业概念相适应的,是企业发展的高级阶段。与资本扩张相比,非资本扩张具有许多优越性。非资本扩张的主要途径有品牌扩张、特许经营和非资本型企业重组等。     

生产性服务业集聚对绿色全要素生产率的影响——基于不同集聚视角下面板门槛模型的实证分析

基于产业集聚的理论研究和绿色发展的环境诉求,本文以2004-2016年中国30个省(市)的绿色全要素生产率为研究样本,运用面板门槛模型探讨供给侧视角下生产性服务业集聚对绿色全要素生产率的影响,从专业化集聚和多样化集聚角度证实了生产性服务业集聚对绿色全要素生产率存在结构突变效应,并鉴于内部细分行业集聚特征展开进一步探讨。结果表明:在不同集聚视角下,能源强度、经济发展水平对绿色全要素生产率存在不同程度的门槛效应;就全国层面,专业化集聚对绿色全要素生产率具有一定程度上的抑制作用,多样化集聚表现出较明显的促进作用;就行业层面,细分行业专业化集聚存在明显的行业异质性特征,金融业是提升绿色全要素生产率的重点行业。