Identity Building Through Mediation by African Tailors

In contemporary African cities, dressing well and wearing exclusive garments has become crucial for people in search of identity, distinction and individuality. The research presented in this article, situated at disciplinary intersections of cultural studies, fashion practices and sustainability, provides a case study of African tailors conducted in Maputo and Lisbon, with a special focus on identity building of African immigrants in Portugal. However, the role of tailors in this acculturation process has been ignored in the consumption approach to creative cities. This study is therefore also a reaction to the mainly Western world of regular couture, and to ‘creative city materials’ that focus on consumption. Instead, we emphasize the importance of African tailors who de facto shape urban experiences—visually incrementing practices—that are fundamental to the comprehension of sartorial culture, while we also allude to the complex intersections between local and global markets. In the first part of this article we describe a semi-ethnographic study among tailors in Maputo and Lisbon. The second part presents a participatory action approach that entailed developing an educational programme for African tailors where culture and creativity meet. This programme empowered tailors to tap into their cultural knowledge on tailoring and their awareness of community identity. In our study we argue that the idea of creative cities and their creative economy should be approached from a cultural perspective, by building awareness of the importance of local creative classes instead of focusing on importing those classes.     

The effects of group composition in a strategic environment: Evidence from a field experiment

Recent theoretical and empirical studies have explored the effect of group membership and identity on individual decision-making. This line of research highlights that economic models focusing on the individual as the sole entity in the decision-making environment potentially miss critical features. This study takes this literature in a new direction by overlaying a field experiment onto a setting where groups have arisen naturally. Our experimental laboratory is large open air markets, where we are able to examine the effects of group membership on seller׳s collusive behavior as measured by prices and surplus allocations. This permits us to explore strategic implications of group composition. Empirical results illustrate the importance of group composition on pricing decisions, and show that deviations from Nash equilibrium are crucially related to group membership.     

The joint effects of social identity and institutional pressures on audit quality: The case of the Chinese Audit Industry

This article examines how social identity links institutional pressures and audit quality. Combining institutional theory and social identity theory, we theoretically argue that the interaction between social and institutional forces shapes audit quality. Through an analysis of Chinese audit firms from 2000 to 2007, we show that isomorphic imitation has a more significant effect on firms belonging to the same-identity group than firms across cross-identity groups; foreign-affiliated audit firms are more willing to conform to normative pressure from professional networks than local firms; and foreign-affiliated firms are coerced to adapt to the local government’s expectation, particularly when they have a geographically concentrated customer base. We further reveal that a larger customer base attenuates within-identity group imitation but strengthens cross-identity group imitation. The results shed light on the role of social identity in shaping conformity in the audit industry, thus contributing to international convergence–divergence literature and institutional theory.     

Blocking,attracting, imposing,and aligning: The utility of ASEAN forest and environmental regime policies for strong member states

International institutions, including ‘global regimes’ and ‘regional regimes’, address an increasing number of environmental issues. While in the past much attention was given to global regimes, a plethora of regional institutions and organizations (regional regimes) and their environmental policies have recently gained more momentum in political practice and attention in scholarship. The Association of Southeast Asian Nations (ASEAN) is one such regime, and is actively developing its own policies relating to (e.g.) forests and the environment. These policies necessarily have to be useful for the regime’s member states; however, we further argue, that within the member states the regime’s policies especially have to be useful for specific member states’ bureaucracies, because it is they who actually develop the policies on behalf of the member states. Further, this paper aims to analyse the utility of ASEAN’s forest and environmental policy for specific member states and their responsible bureaucracies. Our analytical framework builds on regional regime theory, bureaucratic politics, and concepts of actor’s utility and interests. It differentiates the utility of the regional regime policies into several functions: (i) blocking unpleasant international initiatives, (ii) attracting international political or financial support, (iii) imposing rules on other member states, and (iv) aligning the interests of member states against external political opponents. Our results indicate that ASEAN’s environmental and forest policies serve all four functions. For instance, through ASEAN structures, Indonesia is blocking strict CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) regulation of ramin wood to maintain existing ramin protections and business, and the ASEAN Biodiversity Centre is found to be instrumental in blocking ambitious claims towards biodiversity from international actors. In addition, Malaysia and Singapore have imposed an ASEAN wildfire haze pollution agreement onto other member states in order to protect their directly affected interests in air quality and air traffic. ASEAN is also attracting to its members various international environmental funds in areas including climate change, community-based forestry, and sustainable peatland management. Last, member states under ASEAN actively align their positions in international climate negotiations as well as global forest deliberations to enhance their influence. We conclude that policies developed within regional regimes such as ASEAN are aligned with the interests of stronger member states, and their bureaucracies in particular. It remains unclear, however, how powerful these actors need to be in order to make this customization of regime policies valid for them. The results suggest that not only a potential hegemon, but also second or third powers may have this option. At the same time, member states’ activities do not seem to be conducted by states as unitary actors; instead, issue-specific actions are based on the interests of issue-relevant bureaucracies, which are in charge of representing a given member state in a given field of a regime’s policy.     

How second-generation consumers choose where to shop: A cross-cultural semiotic analysis

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration.     

Leadership marketing: an exploratory study

In an era when collaboration is the key to business prosperity, the ability to develop one truly coherent and agile brand lived by its employees and delivered to external stakeholders has become extremely challenging. Unity between the internal brand and a company’s external image, when change is the only constant, has almost ceased to exist. The marketing function is frequently underemphasised at board level and its role is often devalued in leading organisational change. This paper concerns how marketing can partner with organisational leadership for a mutually beneficial exchange of skills and capabilities to be able to reinvent organisations rapidly enough to cope with shifts in the external business environment and create a sustainable future for the business. This paper explores the concept of “leadership marketing” from an interpretivist perspective which challenges the conventional view of marketing and leadership as two separate fields and offers a holistic approach for business management and brand alignment.     

Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment

Tourism theory suggests mechanisms of place are critical in the construction of tourism environments. However, contradictory place theory has created confusion as to exactly what these mechanisms are and how they affect perceived environment. Literature identifies place attachment and place identity as primary mechanisms in the construction of tourist relationships with tourist environments. An interpretive methodology is used to explore these mechanisms during a festival experience, and thematically analyzed unstructured interviews show identity and attachment do influence attendees' place-based perceptions. Within the festival context, environments become either creations of the festival or exist independently of them. The latter allows realistic place identity to form, resulting in consonance between environmental expectations and reality. The former creates abstract identities resulting in unrealistic expectations and weak/no immediate attachment to the festival environment. A Model of Festival Place provides continuity-based festival recommendations allowing for clearer theoretical and practical understanding across tourism events.     

Developing a typology of diaspora tourists: Return travel by Chinese immigrants in North America

This paper examines the role played by tourism in affecting cultural identity and place attachment among members of the North American Chinese diaspora who travel to China. Previous literature portrays diaspora tourists as homogeneous and suggests that home return travel engenders broadly similar impacts on the individual. This study reveals diasporic communities are quite diverse and complex. Five types of diaspora tourist are identified, each having distinct travel motives, experiences, migration backgrounds, cultural identities and place attachments. The consequences of diaspora tourism particularly in terms of place attachment and cultural identity are further discussed, as home return travel induces positive, neutral and negative reactions.     

Warfare tourism experiences and national identity: The case of Airborne Museum ‘Hartenstein’ in Oosterbeek,the Netherlands

This paper examines through an analysis of Dutch warfare tourism whether there is a relationship between the subjective perceived salience of Dutch identity and heritage tourists' motives, emotions and overall satisfaction. Using a social identity theory framework, this study provides a view of motives for Dutch warfare heritage tourism and the ways in which this specific variant of heritage tourism evokes different emotions and satisfaction evaluations in visitors. Specifically, we found that visitors who identified strongly as ‘being Dutch’ (the ‘in-group’) have stronger self-enhancement motives compared to those who identify less strongly, and that edutainment features strongly in the museum experience. Visitors seeking initiative/recognition express feelings of disappointment suggesting that the museum's symbolic function as a place of national in-group identity could be more highlighted. We demonstrate that an affirmative and engaged experience can manifest at nationally symbolic sites through positive historical narratives and entertainment, and through ‘in-group’ self-enhancement activities.     

The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity

This study aims to examine the influence of an international airport's physical environment on passengers' delight and satisfaction. This study also aims to assess the moderating role of national identity on the relationship between physical environment and passengers' delight and satisfaction. A convenient sampling technique was used to select the sample. A total of 271 questionnaires distributed at Kuala Lumpur International Airport, Malaysia were used for data analysis. The result from the structural analysis suggests that physical environment in an international airport influences passengers' delight and satisfaction. Moreover, national identity portrayed in airport moderates the relationships between physical environment, passengers' delight and satisfaction. Overall, findings of this study extends the understanding of physical environment, passengers' delight and satisfaction and national identity in the context of an international airport and offer implications for international airport authorities. Discussions and implications for airport practitioners, limitations, and suggestions for future research are also provided.