Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation

In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examine the identity value (i.e., sense of self) that consumers accrue by participating in creative crowds. How can managers structure crowdsourcing initiatives to maximize value for participants through identity creation and expression? We strive to answer this question first by examining the different types of crowdsourcing initiatives from a value co-creation perspective. Then we evaluate how consumers construct identities through consumption and review the literature on identity theory. Finally, we link the identity type—personal, extended, or social—to the management of crowdsourcing ventures and offer suggestions for practitioners.     

空中乘务专业认同测量模型及其实证研究

综合采用文献分析与深度访谈，提出了空中乘务专业认同四维度测量模型，它包括：专业教学、专业前景、专业意识及专业发展。开发并验证了用于测量空中乘务专业认同的量表。实证结果表明：开发的量表具有良好的信效度。对开展空中乘务专业认同优化管理提供参考依据。     

Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor

The effects of portrayals of ethnic endorsers in advertising are ambiguous. These portrayals strengthen the ethnic identity of ethnic minority groups, thus leading to positive responses toward the ad. They can lead to negative responses, because these portrayals can be perceived as stereotyped. Humor is a tool that can increase positive effects of identity-building and reduce negative effects of stereotyping. In this study, we investigate how humor moderates the effects of ethnic advertising on consumers from ethnic minority and majority groups. We find that humor supports the effects of traditional portrayals for both groups. Moreover, the effect of traditional portrayals combined with humor is strongest for the minority group. These findings provide evidence for the positive effects of humor in ethnic advertising and thus provide new insights to the stereotyping, ethnic advertising, and humor literature. The findings have practical implications for advertising using ethnic endorsers, humor, or targeted at ethnic minority groups.     

The Primacy of Space in Politics: Bargaining Rights,Freedom and Power in an İstanbul Neighborhood

This article explores and theorizes the ways in which urban space and political contestations are mapped onto each other. The ethnography illustrates the multifaceted transformations in a notoriously secularist neighborhood of ?stanbul, Te?vikiye, as it first turns into a high‐consumption locality in the post‐1980s, then into a high‐conflict urban space in the new millennium on the arrival of Muslim high‐spenders, particularly headscarved women. Aiming to fill the gap left by the absence of spatial analysis from political science and political sociology, I argue that the urban neighborhood becomes central for political contestation when both government and opposition fail to protect and secure liberties and rights. Now that devout Muslims are integrated into highly contested urban sites and share bourgeois lifestyles, ordinary people act in defense of their ‘sphere’ of freedom and privacy. This new territoriality is largely symptomatic of increasing fears of losing freedom, privacy and social status. This spatial defensiveness is reinforced by people's decreasing trust in, and increasing demands from, the state for the protection and security of their rights and liberties. My overarching argument is that exclusive attention to the bipolar clash between devout Muslims and secularists under the rubric of ‘neighborhood wars’ obscures multipolar conflicts around the discontents stemming from authoritarianism and democratization.     

环境意识与企业形象塑造

可持续发展的思想和社会市场营销观念已成潮流。为适应市场需求的变化和环境管理的要求,寻 求市场机会和避免环境威胁,必然要求企业树立环境意识,履行应尽的社会责任,并融入、体现在企业 形象塑造中。在企业识别系统中贯穿“环境形象”设计是企业形象塑造的关键。     

民族旅游冲击下独克宗古城社会文化变迁

民族旅游已经成为旅游发展的一种趋势,越来越多的游客前往少数民族区域体验民族文化,并参与其中。在外来游客参与到东道主——旅游目的地的日常生活时,外来文化也参与其中,并使得东道主地区的文化发生变迁。旅游文化的介入使得东道主地区的文化发生变迁,同时也刺激着本土民族对自我文化的再认识,从而进一步促进了当地少数民族的族群认同。     

“课程思政”理念下金融学课程的教学设计及创新

将课程思政融入金融学专业的教学是实现立德树人教育教学目标的重要途径。利用金融学专业课程众多历史案例,通过案例教学将金融知识、金融技能、金融素养和思政元素充分结合。运用线上线下相结合的翻转课堂教学方式,践行以学生为主体的教育观,将社会主义核心价值观和中华民族传统文化融入金融专业知识,为中国金融安全和长远发展培养具有专业知识和金融职业道德的全能型金融人才。     

素质教育下高校心理健康与思想政治教育关系

从高校素质教育重思想政治教育轻心理素质教育现状出发,通过分析其原因,指出高校进行心理健康教育已经是刻不容缓的事实,并指出高校应当采取思想政治教育与心理健康教育有机结合的方法,以取的更好的教育效果。     

不同企业边界观评析与未来研究展望

企业边界体现了企业的独立性,区隔了企业组织与外部环境。管理实践者和研究者都十分关注企业边界的设定,威廉姆森因为在该问题上的突出贡献而获得2009年诺贝尔经济学奖,但是企业边界的设定理论目前还是一个丛林状态。本文以国外学者已有分类为基础,综述了企业边界研究的效率学派、势力学派、能力学派和身份学派的基础假设、边界的影响因素、影响的理论机制以及各自适用情景等理论核心要素,并对各学派的解释能力和关联性进行分析与比较,最后展望了企业边界未来研究的驱动因素和方向。