治理机制对顾客参与价值共创行为的影响——虚拟品牌社区的实证研究

虚拟品牌社区是企业与顾客进行价值共创的重要平台,顾客参与价值共创行为对企业长远发展具有十分重要的作用。现有研究多是基于不同的理论从顾客视角出发探索顾客参与价值共创行为受到的心理动机和个人特征等因素的影响,鲜有从企业视角出发,探索治理机制对虚拟品牌社区中顾客参与价值共创行为的影响。本文立足交易成本理论与社会交换理论,从企业视角切入,引入关系质量作为中介变量,构建虚拟品牌社区治理机制、关系质量与顾客参与价值共创行为的关系整合模型。采用问卷调查法对模型进行验证,研究结果显示:(1)契约治理机制只对知识贡献行为产生显著正向影响,对顾客公民行为的影响不显著,而关系治理机制对知识贡献行为与顾客公民行为均具有显著正向影响。(2)关系质量在契约治理机制与顾客公民行为的关系中起完全中介作用,在契约治理机制与知识贡献行为、关系治理机制与知识贡献行为以及关系治理机制与顾客公民行为的关系中起部分中介作用。由研究结论可知,虚拟品牌社区一方面应综合运用契约治理机制与关系治理机制来有效地促进顾客参与价值共创行为,以弥补单独运用某一种治理机制存在的不足;另一方面也应注重关系质量在虚拟品牌社区中促进顾客参与价值共创行为...     

自主研发、技术引进与能源强度——基于中国地区工业的实证分析

本文采用2005-2007年中国30个地区工业面板数据,将地区工业的研发总支出划分为自主研发、国外技术引进和国内技术转移三个部分,在估算自主研发存量和技术引进存量的基础上,实证检验了自主研发、技术引进对地区工业能源消耗强度的影响。研究表明,自主研发、技术引进对地区工业能源强度的影响存在差异：自主研发对工业能源强度有显著负效应;国外技术引进对工业能源强度有显著正效应;国内技术购买对工业能源强度没有显著影响。研究还发现,国内技术购买并没有通过R＆D途径促进地区工业能源强度的下降。     

我国扶贫历程及其探索

我国扶贫工作在改革开放以后经历了三个阶段,今后扶贫工作面临新的挑战.根据我国扶贫工作需要,结合当前社区建设的发展,应采取农村社区扶贫这一扶贫方式,把扶贫开发与农村社区建设结合起来.     

Developmental approaches to B2B virtual communities

This paper analyses the development approaches of four business-to-business (B2B) virtual communities (VCs) and compares them through use of a cross-case analysis. The study indicated that there is no “one size fits all” method for developing VCs and that a structured, rigorous development methodology based on academic research is required in order to successfully create and manage VCs. It also found that the main challenge in creating successful VCs is not that of developing them, but that of developing an engagement and contribution culture.     

Changing HRM systems in two Russian oil companies: Western hegemony or Russian spetsifika?

We contrast attempts to introduce what were seen as sophisticated Western-style human resource management (HRM) systems into two Russian oil companies – a joint venture with a Western multinational corporation (TNK-BP) and a wholly Russian-owned company (Yukos). The drivers for Western hegemony within the joint venture, heavily influenced by expatriates and the established HRM processes introduced by the Western parent, were counteracted to a significant degree by the Russian spetsifika – the peculiarly Russian way of thinking and doing things. In contrast, developments were absorbed faster in the more authoritarian Russian-owned company. The research adds to the theoretical debate about international knowledge transfer and provides detailed empirical data to support our understanding of the effect of both organizational and cultural context on the knowledge-transfer mechanisms of local and multinational companies. As the analysis is based on the perspective of senior local nationals, we also address a relatively under-researched area in the international HRM literature which mostly relies on empirical data collected from expatriates and those based solely in multinational headquarters.     

国外高校与区域的联动发展

在简要回顾相关研究背景的基础上,从"社区复兴"、"产业孵化"、"区域创新"三个层面总结了国外高校、园区与社区联动的进展情况.随后对高校推动区域发展的机制进行介绍,高校对社区的推动主要围绕着六个层面展开.最后结合国外实践,对高校参与区域开发及其之间的联动进行思考和总结,认为要发挥地方政府的组织、引导和推动作用,构建利益共同体,形成协力,实现资源共享,为"三区联动"打造适宜的交流平台.     

论养老服务发展模式之思考

进入21世纪,我国迎来了人口迅速老龄化的时代,2010年召开的全国两会上,养老问题成为一个热点。应对迫在眉睫的老龄化挑战,构建符合中国国情的多元化的养老服务模式,加快推进以养老服务社会化为重点的社会福利事业发展,建立以居家养老为基础、社区服务为依托、机构养老为补充的社会化养老服务体系,已日益成为目前中国养老问题合理的历史选择。     

FDI and the Export Performance of Chinese Indigenous Firms: a Regional Approach

The primary purpose of this paper is to examine the impact of Foreign Direct Investment (FDI) on the export performance of Chinese indigenous firms. A panel data analysis is employed using data across 29 provinces over the 1985–99 period. Owing to the exceptionally uneven distribution of FDI, the analysis compares the impact of FDI on all provincial exports and exports of indigenous firms over the three macro-regions of China. While the findings of the empirical analysis should be viewed with caution, they do show that FDI has less influence on the export performance of indigenous firms than on all firms (foreign and indigenous). The findings imply that linkages between the foreign and domestic sectors need to be improved if FDI is to be a vehicle for improving the competitiveness of domestic firms. Alternatively, policies may have to be directed towards the indigenous firms themselves to enhance their export performance.