Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.     

地方政府债务空间与空间债务——基于地根经济的区位黏性视角

本文从人口流动的区位黏性这一全新视角,将地方政府性债务的李嘉图等价命题纳入新经济地理研究框架进行理论分析。为了进一步揭示理论模型的政策含义,采用空间计量方法验证沿海地区地方政府性债务的局部正相关特征。最优的债务政策取决于经济系统的初始条件,在非对称经济结构已经存在的情况下,单纯建设本地区的基础设施只会降低区域内的交易成本,这对于那些仅着眼于投巨资用于城市“硬件”建设的地方政府来说显然是一叶障目。建议依靠基础设施网络提高区域协同创新能力,培育规模报酬递增的专业化产业集群。     

Employee satisfaction and turnover intention: A comparative analysis between front-of-house and back-of-house employees in casino-entertainment venues

ABSTRACT

This study investigates job location and its relationship with employee turnover intention within the casino-entertainment industry. The researchers analyzed turnover intention at the supervisor and company level from the perspective of employees who hold front-of-house or back-of-house jobs in three Nevada casinos and their corporate office. The results of this research fill existing gaps in the academic literature related to turnover intention and provide beneficial implications for industry and academic practitioners. Organizations within the casino-entertainment industry may develop strategies related to the management of human capital that could provide fiscal and operational benefits.     

基于投入产出表分析的沿海地区服务业主导产业选择基准体系构建研究——以福建省为实证

从区域投入产出表分析出发,探讨沿海地区服务业主导产业选择基准,并计算出相关基准指标系数和基准指标权重,通过将这些评判基准综合组合应用,从而构建沿海地区服务主导产业选择基准体系,并以福建省进行实证研究。研究结果表明：①采用比较优势基准、需求导向基准、产业效益基准和产业关联基准等四个基准来共同构建沿海地区服务业主导产业选择基准体系,可为沿海地区主导产业选择及主导产业发展对策制定提供一定的科学参考。②福建工业化后期阶段服务业主导产业存在以生产性服务业为主生活性服务业为辅发展特征。③福建省应选择交通运输仓储和邮政业、金融业、信息传输计算机服务和软件业、租赁和商务服务业、文化体育和娱乐业、批发和零售业作为现阶段服务业主导产业。④福建省服务业主导产业应根据各自特点采取先行发展、加快发展、创新发展、鼓励发展、培育发展和重点发展等发展对策。     

成渝地区双城经济圈制造业集聚水平测度分析

成渝地区双城经济圈是国家西部的制造业重镇,了解其制造业集聚水平有助于破解制约区域实体经济高质量发展的行业瓶颈。基于成渝地区双城经济圈2011年和2019年的数据,运用区位熵指数法测度并分析制造业集聚水平。结果显示：成渝地区双城经济圈制造业的整体集聚状况不够理想,行业优势领域不多;2011—2019年成渝地区双城经济圈制造业31个行业专业化变动升降各半,新兴制造业崛起与高耗能、高污染行业退潮并行;成渝地区双城经济圈内部制造业集聚不平衡不充分的现象凸显,重庆、四川各有优势领域,未来协同发展前景广阔。根据结论,提出进一步优化行业布局、壮大新兴制造业、改造传统制造业的对策建议。     

跨国公司地区总部区位分布的特征与决定因素

文章以福布斯2008年排行榜全球2000家企业在中国设立的地区总部为研究对象,对其分布的特征及决定因素进行了研究。研究发现：在分布特征上,跨国公司地区总部在我国呈现出了地区集聚（96％集中于北京、上海两个城市）和国别集聚（73．9％集中于美日等6个国家）的特点;在决定因素上,最为显著的指标是城市大小与人口规模、第三产业占GDP比重和信息传递水平。研究还表明：跨国公司在我国选择非政治、商业、金融中心的城市时,表现得极为谨慎;同时,全球仅有34．3％的跨国公司在我国设立地区总部,说明世界各国在我国的投资强度目前仍较弱。     

Regional concentration of FDI in post-reform India: A district-level analysis

We analyze the concentration of foreign direct investment (FDI) in India at the district level, based on project-specific location choices since the reform program in the early 1990s. The decomposition property of the Theil index allows us to trace changes over time in the overall concentration of FDI to changes in concentration between and within subgroups of districts. We also differentiate between major types and sources of FDI. We find that FDI concentrated in a persistently decreasing number of districts. Concentration across those districts that received at least one FDI project within a given time interval also increased, but this increase leveled off in the more recent past. These trends hold for essentially all types and sources of FDI, while the average level of concentration varies considerably between these types and sources.     

建筑物定位和基础放线

建筑物的定位放线和基础放线是确定整个建筑工程平面位置的关键环节,施测中必须保证精度、杜绝错误,否则后果难于处理。     

MONOPOLISTIC LOCATION CHOICE IN A TWO‐SIDED HOTELLING MODEL

We analyse the optimal location choice of a monopolistic firm that operates two arbitrarily located platforms on a two‐sided market. By extending the traditional Hotelling framework, we show that the optimal platform locations are equivalent to the one‐sided benchmark if both sides are either restricted to single‐ or multi‐homing. In the mixed case (one side single‐homes, the other one multi‐homes), the optimal platform locations are in line with the respective symmetric case. If the monopolist is restricted to choosing the same location on either side of the market, the optimal locations are determined by the relative profitability of the market sides.     

Hybrid metaheuristic solutions to inventory location routing problem

This paper considers a supply chain network with multiple depots and geographically dispersed customers, each of which faces non-constant demand over a discrete planning horizon. The goal is to determine a set of depots to open, the delivery quantities to customers per period and the sequence in which they are replenished by a vehicle fleet such that the total system-wide cost is minimized. To solve it, first we construct a mixed integer program, and then propose a hybrid metaheuristic consisting of initialization, intensification and post-optimization. Results show that the proposed heuristic is considerably efficient and effective for many classical instances.