制造商角度下营销渠道结构选择的博弈分析

营销渠道结构的选择是制造商在产品营销过程中的重要环节。随着Internet及电子商务的发展,营销渠道在传统结构的基础上发生了显著的变化。本文从制造商的角度出发,建立了渠道结构选择中制造商与中间商的博弈模型,得出影响制造商渠道结构选择的关键要素,并在此基础上提出制造商在渠道选择中应采取的相应策略。     

广州汽车产业集群发展探因与模式评价

本文概括介绍了广州汽车产业集群的发展现状,揭示了广州汽车产业集群的发展原动力和成功的关键因素,并从模式的竞争力、持续性、风险、适用前提条件以及应注意的主要问题方面对广州汽车产业集群进行了评价。     

解析日本企业的市场营销观念及策略

解读日本企业的市场营销观念,可以看出,日本企业的产品、价格、分销、促销四大营销组合策略是日本企业赢得市场的关键,对我国企业的发展具有一定的启示。     

基于委托代理的供应链质量管理激励策略

利用委托代理模型建立了供应链质量管理的激励模型，从购买商对供应商质量管理监管的角度出发，探讨了不同风险态度下最优激励合约的设计问题，求出了模型的最优解并进一步讨论其影响因素。最后，拓展分析了声誉激励的效果，为寻求有效的供应链质量管理提供理论依据。     

How supply chain oriented is the port sector?

The current literature recognizes the relevance of supply chain orientation for ports and terminals. However, there is very little empirical study on the issue, particularly in relation to whether in fact ports are supply chain oriented. This paper contributes to the empirical literature by considering the port of Incheon as a case in point and by measuring the degree of its supply chain orientation based on certain valid indicators drawn from the current literature. Further, unlike the previous empirical literature, this paper examines both operator and user perspectives. The findings of this study have significant strategic policy implications and shed more light on the role of supply chain orientation in practice.     

连锁便利店物流服务质量体系构建的研究

连锁便利店的物流运作是汇集连锁门店的订货信息进行采购,从供货商手中接受多品种的大量商品,并按众多门店的要求,进行小批量、多批次、高频度、高效率、低成本的物流配送服务,因此物流服务质量成为了连锁便利店发展遇到的难题。本文立足连锁便利店物流服务质量体系的构建,阐述连锁便利店物流服务质量定位的方法,对其物流服务质量体系要素进行选择,根据连锁便利店的物流过程对过程性要素进行展开,确定物流服务质量控制的关键要素。     

从医药利益驱动机制探讨过度医疗的形成与对策

医生作为过度医疗的直接行为方固然有着不可推卸的责任,但是驱动此行为的利益机制是医疗服务利益链上各主体共同作用的结果。从利润分配的角度剖析医药服务利益链上各主体的利益关系,以及由利益关系促成的过度医疗利益驱动机制,结果表明,医生可以通过医疗服务工作将医药利润变现,但出于对利益的追求过度医疗往往成为医生的必然选择,因而自然成为药品生产商和经销商的公关对象,过度医疗实际上是医药利益驱动机制下所有主体对利益追求的结果。     

中美文化禀赋差异和国际贸易进入策略探索

在文化禀赋差异下,中美贸易进入,文化禀赋差异既是一种挑战,又是一个竞争优势来源。根据国际贸易文化互补和文化禀赋理论,采用霍夫斯德跨文化研究模型,分析了中美文化差异,跨文化禀赋贸易必须慎重对待文化禀赋差异,通过跨文化理解和跨文化沟通来尽量消除文化禀赋差异带来的不利影响,选择合适的贸易进入方式。     

及时制在企业供应链管理中的作用

21世纪市场竞争已由是企业之间的竞争逐步拓展为整个供应链之间的竞争,但供应链管理在运作时往往存在反应迟缓,信息失真等弱点,文章通过探讨及时制的核心思想及实施方法,指出了供应链管理中运用及时制理念的可行性和迫切性。同时通过分析Dell公司的案例,总结出供应链管理中实现及时制的几个要点,为企业间供应链管理的顺利实施提出了一些启发性的意见。     

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.