及时制在企业供应链管理中的作用

21世纪市场竞争已由是企业之间的竞争逐步拓展为整个供应链之间的竞争,但供应链管理在运作时往往存在反应迟缓,信息失真等弱点,文章通过探讨及时制的核心思想及实施方法,指出了供应链管理中运用及时制理念的可行性和迫切性。同时通过分析Dell公司的案例,总结出供应链管理中实现及时制的几个要点,为企业间供应链管理的顺利实施提出了一些启发性的意见。     

成都国际旅游营销的市场细分与定位研究

城市国际旅游市场营销必须建立在科学的需求分析预测基础上,才能确保后续管理活动的正确和高效.本文基于对海外10个国家和旅居国内4城市的外籍人士的问卷调研,聚类分析出成都市国际旅游客源的5大细分市场,阐明了各目标市场的类型特征及其相应的产品结构性开发,并就成都实际提出了整合旅游营销传播的市场定位体系.     

The role of image in service promotion: focusing on the influence of film on consumer choice within tourism

This paper presents a review and discussion of the role image plays in service promotion and consumer choice in the context of film‐induced tourism. Consumers can be very sensitive to images which are important determinants of what a service customer purchases. In relation to image, the medium of film can have a very influential impact on its audience. Consumers may make purchase choices in a range of areas as a result of what they have seen in the movies. An expanding body of literature suggests that film can influence people's travel decisions and entice them to visit particular destinations they have seen on the cinema screen (reinforced through repeat viewing on video, DVD and television). Tourism is a service industry. Does the image of a destination and how it is represented help overcome some of the challenges of service marketing? Many regions throughout the British Isles have seen their consumer appeal improve because of their links with respective film and television productions. Although they have benefited tourism‐wise from this, in many cases there still has not been enough real support from tourist authorities to this growth phenomenon, and as such, the full potential of film to tap into the consumer psyche has not yet been fully realized. Academic discourse from several disciplines is examined in this communication culminating in a conceptual model of destination enhancement through film‐induced image, featuring the conscious and unconscious communication factors at work on two sets of consumers (film consumers and destination consumers). As a ‘work in progress’, the paper sets the scene for further empirical research in this interesting area of study.     

SOI在电子制造型企业中的应用

传统电子制造型企业库存管理面一临越来越多的挑战与困难，。变革势在必行。介绍了SOI概念、特点及价值，在此基础上，详实阐述SOI在电子制造型企业中应用推广的导入、准备及实施等三个阶段，具有很强的实践性。     

AN INVESTIGATION OF THE VALUE OF CROSS‐DOCKING FOR SUPPLY CHAIN MANAGEMENT

Cross‐docking is the practice of transferring materials from an incoming shipment directly to an outgoing shipment without storing them at the transfer point. This essentially eliminates the inventory‐holding function of a warehouse and can reduce supply chain costs. We investigate the value of one type of cross‐docking in a variety of supply chain environments.     

我国国际货代企业未来发展的定位与战略思考

面临新的经济活动方式和变化的经营环境,国际货运代理正走向一个分化和转型的时期。本文介绍目前国际货代市场的概况,分析我国加入WTO后国际货代市场面临的挑战,阐述国际货代服务功能的重新定位,并提出货代的发展方向。     

Multi-path mapping for alignment strategies in emerging science and technologies

Roadmapping serves both short and long term (strategic) alignment in science and technology (S&T). Forecasts of the likely future development of S&T are generated; then research and development (R&D) efforts necessary to realize various goals are backcast. But for new and emerging S&T this trusted principle does not work: the likely products are not articulated yet. A promising approach however is building mapping tools based on underlying patterns and indicators of the dynamics of emergence. This paper discusses, based on a first round application in the field of micro and nanotechnologies for single cell analysis, the methodology of such a new approach. The work is linked to a programme of Future oriented Technology Assessment (FTA) activities coordinated within a European nanotechnology research network.

Our paper addresses well-known lacunae of alignment tools from the viewpoints of the path creation/dependency literatures. We then apply these insights to lab-on-a-chip devices for cell analysis. Dynamics of emerging paths can be used to articulate a future structured in terms of prospective innovation chains and potential paradigms. We demonstrate a plausible variety of paths, which provides a broader set of strategic choices. This enables management of expectations and hype by which emerging S&T are characterised, and leads to alignment of actors. Our tool can be applied in strategic management of research and R&D at the level of science-to-industry networks. These are becoming an important element in European S&T policy but will only be successful if ways are found for closing gaps in the innovation chain.     

The effect of national culture on marketing web sites

This paper explores the effect of national culture on marketing web sites. To discuss how the different cultural values on different marketing model, Chi-square analysis has been conducted. It indicates that there are some differences between China and US Its results describe the importance of national culture in marketing web sites tor every enterprise.     

基于Mi^Xi/Di/∞排队群的订单装配优化模型与算法

本文将Mi^Xi/Di/∞排队群引入供应链的订单装配模型中,采用启发式算法研究了稳态下基于组件基本存货水平、组件立即满足率的组件拖欠成本和持有成本的优化问题,从而找出了最优的组件基本存货水平,并给出了相应的数值例子.