非正规金融研究文献述评

通过对非正规金融的概念、类型、规模、形成原因、市场利率等方面的梳理,指出非正规金融的产生适应经济发展的内在要求,具有客观必然性。非正规金融的高利率在一定程度上是放贷风险的补偿,同时也是对正规金融官僚体制低效率的制度适应。     

发达国家利率市场化改革对我国的启示

利率市场化是我国金融产业走向市场的重要步骤之一,也是国民经济运行体制转变到市场经济上来的基本标志之一。合理配置金融资源,尤其是稳步推进利率市场化,已成为金融改革的迫切要求。本文通过对我国当前利率市场化环境的分析,阐述了发达国家利率市场化改革的经验、教训对我国的启示。     

高职院校会计教学模式改革探析

高职院校的会计教学长期以来一直沿用传统的模式，这些传统的模式对会计教学质量的提高起到了积极的作用，但随着高等教育宏观和微观环境的不断变化，以及社会对会计专门人才需求标准的提高，有些模式在一定程度上已阻碍了会计教学的质量。为此，必须对传统的会计教学模式进行改革。     

抓住开发开放机遇 推动西部金融发展

深化金融体制改革,健全金融组织体系,服务西部的开发开放.发展货币市场,培育资本市场,改善西部的融资环境.提高金融开放程度,强化资本国际运作,加快西部的金融国际化.加强制度约束,促进西部金融业的可持续发展.     

加强和改进"两课"教学工作的探索和实践

"两课"是对大学生进行思想政治教育的主渠道和主阵地.我校重视加强和改进"两课"教学工作,推进"两课"建设和教学改革,形成"两课"教学的五个明显特色,促进了学生思想政治素质的提高和全面素质的发展.面对新形势、新任务、新要求,应发扬成绩,克服不足,进一步加强和改进"两课"教学工作.     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

顾客关系营销组合研究

通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。进一步揭示了以顾客导向为基础、以竞争导向为补充，不断进行关系营销组合创新是企业获得可持续竞争优势的必要条件。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。