Customer relationship management in retailing: A content analysis of retail trade journals

The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in retailing. Specific objectives were to (1) identify organization and infrastructure requirements for CRM effectiveness, (2) identify CRM objectives and goals of retail companies, (3) identify data mining tools utilized by retailers to perform CRM functions, and (4) identify CRM strategies used by retail companies. A keyword search within business databases using CRM and CRM identified publications with CRM content. Content analysis was used on articles (N=149) drawn from Stores, Chain Store Age, Harvard Business Review, and Retail Forward over a 5 year period (2000–2005). Selected articles were stored as text files in QDA Miner, a computerized qualitative analysis tool. Key organization/infrastructure needs emerged focusing on data structure, organizational systems, technology structure, and data accessibility. Retailers goals/objectives and strategies focused on marketing, customer service, understanding customers through data analysis and increasing acquisition and retention through customer loyalty programs. Data mining tools identified supported marketing and customer analysis efforts. Findings provide insight into the challenges retailers face as they implement a more customer-centric business strategy.     

服装设计的环境制约

服装设计的基本出发点就是两个适应：使服装适应环境、适应使用者。环境会持续性地发生变化，而作为使用者的自然人则是相对稳定的因素。对环境诸因素的准确把握与适应是服装设计成功的关键。     

第四方物流运行环境初探

4PL是一个供应链的集成,通过整合社会资源,解决物流信息充分共享、社会物流资源充分利用的问题.4PL的运行需要相应的经济、政策法律、风险规避制度、技术、管理人员和制度等宏观环境和微观环境支持,才能保证第四方物流的实现条件和风险规避。     

网络环境下地方志资源的开发与利用

互联网的诞生改变了人类的生活方式,也提高了人们的工作效率和能力。互联网环境下,加强地方志资源的开发与利用,将对本地经济发展和社会进步起到积极的推动作用。     

[火用]经济学思想在供应链管理中的应用

在[火用]经济学分析的基础上,综合考虑环境因素对供应链系统的影响,引入了环境负效应因子的概念,并运用系统科学的广义子系统理论,对供应链系统中的各股[火用]流进行分析,建立了供应链广义子系统[火用]经济学模型.     

地方院校大学生自主创业现状调查

通过对地方院校大学生自主创业的现状进行问卷调查,研究大学生自主创业面临的困难。结果表明:地方院校大学生在自主创业能力、创业环境、创业教育等方面面临严峻的问题。针对以上问题对如何引导大学生自主创业提出了具体的建议与措施。     

浅谈数据挖掘在证券分析中的应用

本文从数据挖掘的概念与过程出发,阐明证券分析中的挖掘主题和方法,具体阐述了数据挖掘技术在证券分析中的应用领域,并对旅游上市公司证券的聚类分析做了实证研究。     

A systematic mapping study on enterprise architecture mining

Enterprise architecture allows companies to deal with digital transformation through the proactive presentation and alignment of business and IT in a holistic manner. One important challenge is EA modelling since it is time-consuming (thus expensive), error-prone, and biased owing to experts’ subjective opinions. This challenge might consequently be addressed through automatic EA modelling. We conducted a systematic mapping study to classify and evaluate the research concerning EA mining proposals developed specifically for TOGAF and Archimate. After analysing results, we concluded that the research field is not sufficiently mature and further research on EA mining is necessary.     

Crowdsourcing-based semantic relation recognition for natural language questions over RDF data

ABSTRACT

Natural language query systems over RDF data need to rely on the semantic relations in query. First, we propose the new crowdsourcing model that used to produce semantic relations dataset. The model not only inherits completeness of the iterative model and accuracy of the parallel model, but also saves human resources. Second, we mine the rules of semantic relation recognition from the correlations between dependency structures and semantic relations. Third, we propose an algorithm of semantic relation recognition for natural language query over RDF data, and experiments demonstrate that it can recognize more semantic relations than existing methods.     

生态环境、环境税与可持续经济增长

如何实现经济和生态环境的和谐发展,已经成为全球关注的焦点。文章把生态环境纳入生产函数和效用函数,构建一个考虑环境税的内生增长模型,运用最优控制方法求解模型的最优均衡解。并在此基础上,进一步探讨了生态环境与可持续经济增长的关系以及环境税对最优增长路径的影响。发现环境税的开征降低了最优增长路径上的经济增长率,却提高了人们的最优消费水平。而人们环境意识的提高可以帮助减小因环境税给经济增长率带来的冲击。