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891.
Although brand placements are frequently associated with media characters within movies or TV series, and viewers are well known to relate to such characters, previous research has scarcely dealt with media characters’ influence on brand placement effects. Addressing this, two studies investigate the influence of parasocial interactions with media characters on perceptions of brands related to media characters. The first study applied a 1 × 2 between-subjects design, assuming that positively represented characters elicit greater parasocial interaction and, subsequently, more favourable brand attitudes compared with negatively represented characters. The results confirm the assumed indirect effect. A second study was able to replicate the first study's findings in a different setting and to introduce brand familiarity as an important moderator of the mediation found in the first and second study (moderated mediation). The underlying mechanism and implications are discussed. 相似文献
892.
反倾销的跨国实证分析——基于宏观经济因素对反倾销立案影响的理解 总被引:2,自引:0,他引:2
本文基于15个国家1995-2004年反倾销的统计数据,通过模型分析以及实证研究,表明宏观经济因素对反倾销立案存在显著影响。文章依据GDP增长率、失业率、汇率及经常项目差额等相关数据,指出这些变量与反倾销立案数量显著相关,强调失业率的影响比GDP增长率更加显著。在发展中国家中,汇率对反倾销立案数量影响的显著性较低,而经常项目差额对反倾销立案数量影响的显著性较高。本文的分析在一定程度上给政府制定反倾销政策提供了相关参考价值。 相似文献
893.
Perceived product size is a key concern in online retail, particularly in fashion and grocery. The screen on which consumers view a product (e.g., desktop or mobile) might constitute a frame that biases size perception, on the basis of assimilation and contrast effects (pool and store theory). The rise of mobile commerce exacerbates this issue, as framing effects might be stronger versus desktop settings as screens are smaller. Further, as mobile phone's screen orientation varies situationally (vertical vs. horizontal), the perceived product size might vary, depending on the interaction of screen and product orientation. By introducing the framing ratio as a means to predict extent, dimensionality and symmetry of size biases, we generalize specific findings from extant research. Empirically, four experimental studies demonstrate that contextual frames (i.e., vertical vs. horizontal screens) and product orientation (e.g., jeans vs. shoes) interact to bias the size perception, in that sizes are overestimated on the dimension that approaches the frame (high framing ratio), compared with conditions where the frame is distant (low framing ratio). If product size is misperceived, willingness to pay might be affected (e.g., for groceries). Thus, size perceptions have a direct impact on managerially relevant variables. 相似文献
894.
This study investigates food manufacturers’ motives for featuring country-of-origin (CoO) symbols, statements, and other indicators on their product packaging and labeling. Unlike the majority of CoO studies that employ survey and experimental methods, a qualitative approach is taken. Sixteen in-depth interviews with key informants of packaged food companies in New Zealand revealed five categories of themes as reasons why manufacturers indicate and often emphasize CoO associations—cognitive function, affective function, conative function, tangible benefits, and intangible benefits. Overall, the findings reveal that managers perceive that CoO associations deliver them benefits, but they do not measure the outcomes of these investments. 相似文献
895.
Lori Tzu Yi Yang 《Applied economics》2020,52(45):4967-4975
ABSTRACT This study uses a smooth transition autoregressive model with exogenous variables (STARX) to investigate whether there is a nonlinear relationship between Bitcoin and Taiwan’s stock market taking into account Taiwan’s monetary policy threshold during 2 February 2012 to 31 August 2019. The statistical results show there is a threshold effect and confirm a nonlinear relationship between Taiwan’s stock market and Bitcoin, with variations over time and across Bitcoin and Taiwan’s stock market. Specifically, we find that Bitcoin responds asymmetrically to Taiwan’s stock market according to the threshold value. Furthermore, the return on the closing price of TAIEX with a lag of two periods under Taiwan’s monetary policy threshold has a nonlinear impact on the return on the closing price of Bitcoin. 相似文献
896.
This paper provides an empirical application of Lee and Pitts (1986) approach to the problem of corner solutions in the case of panel data. This model deals with corner solutions in a manner consistent with the firm behavior theory while controlling for unobserved heterogeneity. In this model, energy demand at industrial plant level is the result of a discrete choice of the type of the energy to be consumed and a continuous choice that defines the level of demand. The econometric model is, essentially, an endogenous switching regime model which requires the evaluation of multivariate probability integrals. We estimate the random effect model by maximum likelihood using a panel of industrial French plants from the paper and pulp industry. We calculate empirical price elasticities of energy demand from the model. We also study the effects on energy demand of an environmental policy aimed at reducing CO2 emissions.
The authors are grateful to the Institut Français de eEnergie for its financial support and to the SESSI for providing the data. We would like to thank two anonymous referees for useful comments and suggestions. the usual disclaimer applies. 相似文献
897.
Richard Heaney Vineet Tawani John Goodwin 《Economic Papers: A journal of applied economics and policy》2010,29(2):109-127
Cross‐sectional analysis of the remuneration paid by a sample of 1,144 listed Australian companies in 2006 to their CEOs highlights the variation in the level and composition of remuneration both within and across industries. Average annual CEO remuneration for 2006 is $730,000 with 79% short‐term, 14% long‐term and 7% post‐employment remuneration. These components of remuneration structure, company size and corporate governance measures provide insight into the variation in CEO remuneration. There is no evidence of a positive relation between current year CEO remuneration and following year performance. 相似文献
898.
The aim of this study is to investigate quantitatively whether share prices deviated from company fundamentals in the stock market crash of 2008. For this purpose, we use a large database containing the balance sheets and share prices of 7796 worldwide companies for the period 2004–2013. We develop a panel regression model using three financial indicators – dividends per share, cash flow per share and book value per share – as explanatory variables for share price. We then estimate individual company fundamentals for each year by removing the time fixed effects from the two-way fixed effects model, which we identified as the best of the panel regression models.
Based on these results, we analyse the market anomaly quantitatively using the divergence rate – the rate of the deviation of share price from a company’s fundamentals. We find that share prices on average were overvalued in the period from 2005 to 2007 and were undervalued significantly in 2008, when the global financial crisis occurred. Share prices were equivalent to the fundamentals on average in the subsequent period. Our empirical results clearly demonstrate that the worldwide stock market fluctuated excessively in the time period before and just after the global financial crisis of 2008. 相似文献
899.
This study empirically examines the relationship between technological diversification and regional innovation capability (RIC) based on 30 Chinese provinces from 2001 to 2011. Our results support the positive role of technological diversification in affecting RIC. We also investigate the moderating effects of R&D investments and openness on the diversification-innovation relationship. The results indicate that R&D investments exert a positive effect on RIC, while openness, measured as foreign direct investment, exerts a negative influence on RIC. We thus argue that the positive diversification-innovation relationship is contingent on multiple factors. Both policy and practical implications are discussed. 相似文献
900.
Disability Retirement in a Welfare State 总被引:1,自引:0,他引:1
Espen Bratberg 《The Scandinavian journal of economics》1999,101(1):97-114
The increasing number of disability pensioners may put a strain on the welfare state. In this paper, we try to assess the effect of financial incentives on disability entrance. A sample of Norwegians on long-term sick leave at the beginning of 1989 is examined as of the end of 1989, and the exit routes are studied in a multinomial logit model. The results indicate that the incentive effects of wages are larger than the disincentive effects of benefits. Furthermore, there is no evidence that having a subjective diagnosis affects the probability of becoming a disability pensioner.
JEL Classification : H 55; I 18; J 26 相似文献
JEL Classification : H 55; I 18; J 26 相似文献