Branding Food Culture: UNESCO Creative Cities of Gastronomy

ABSTRACT

Although branding is a well-established practice in consumer goods marketing its application to intangibles is a relatively new activity. This article analyzes the co-branding between the United Nations and urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses. Numerous cities are likely to join the existing five UNESCO Creative Cities of Gastronomy over coming years as a result of efforts from UNESCO to raise its profile, alongside individual cities prioritizing food tourism in their economic development plans and increasing global importance of food security as evidenced by it being the theme for World Exposition being hosted by Italy in 2015.     

建国50年来武汉市经济发展综述

建国５０年来，武汉市经济发展大体经过了六个阶段，各行各业发展迅速，综合经济实力显著增强，人民生活水平逐步提高，居民收入不断增加。回眸５０年奋进的历程，为武汉市经济发展取得的则自豪，展望新世纪，武汉市的前景更加美好。     

论地市报优势的保持及发扬

地市报具有接近群众、接近生活、接近实际的优势。地市报在改革中不能生搬硬套大报的模式，小报摆“大架子”，而应从实际出发。办出强烈的地方特色。     

City Break Motivation

Abstract

This paper investigates why people take city break trips. The main objective of the study was to reveal the underlying push and pull motivational factors associated with taking a city break holiday to Dublin. In-depth interviews with 40 city break visitors uncovered six push factors and eight pull factors. The main push motives involved were ‘escape,’ ‘socialising,’ and ‘self esteem (gift giving).’ City breaks were generally viewed as active or ‘doing’ holidays, with the ‘relaxation’ motive hardly featuring at all as a reason to visit. Pull factors were found to be particularly important in terms of the travel decision. Factors such as ease of access and the availability of cheap flights were not only influential in determining the destination, but also acted, in some cases, as the main stimuli to take the trip.     

上犹县稍口段新城区城市设计

随着我国经济的迅速发展,推动了城市化的进程,伴随着城市化进程的不断推进,各个地方城市都在进行新城区的规划建设。笔者此次参与并组织了上犹县稍口段新城区的城市设计,希望为我国其他地方的城市新城区建设提供一点帮助,供同行参考。     

弘扬名城特色 展现古越风貌——对绍兴名城保护工作的探索与实践

绍兴是全国首批公布的24座历史文化名城之一.作者对绍兴名城保护工作的探索与实践作了总结.作者认为,历史文化名城的保护,重在历史文脉的保护,关键在于有章可循.     

县级巢湖市承接产业转移的战略选择

地级巢湖市被拆分后,县级巢湖市要重新定位。鉴于此,要突破传统思维,创新产业承接观念;改善投资环境,提高产业配套能力;创新体制机制,突破产业转移瓶颈;围绕产业招商,创新招商引资方式;给力产业转移,实现经济结构优化,尽快将巢湖市真正打造成合作发展的先行区、科学发展的试验区,建成皖江城市带承接产业转移示范区的一块高地。     

芜湖市土地资源可持续利用研究

在总结芜湖土地资源利用现状与特点的基础上分析了土地利用结构的变化及其动力机制，同时结合四种消费水平探讨了预测期内芜湖市土地资源人口承载力状况。从可持续发展思想出发提出了相应的对策，为芜湖市建立稳定、协调、持续发展的人地关系提供科学的理论依据。