Strategic Implications of Alliances and Networks of Horizontal Portals in Brazil

ABSTRACT

This paper contributes to recent research on strategic networks by making evident the relevance of identifying network implications for the conduct and performance of firms that are embedded in alliance networks and other strategic relationships in a typical industry of the new economy. Through a study of horizontal portals in Brazil from 2000 to 2002, it shows that an assessment of the implications for these firms' networks can provide relational insights for corporate decision-making that could not be found through traditional strategic analyses, such as those of the positioning school or the Resource-Based View.

RESUMEN. Este estudio ofrece una contribución para un análisis realizado recientemente sobre las redes estratégicas, haciendo hincapié en la importancia que se debe dar a la identificación de las implicancias inherentes a estas redes, cuanto al comportamiento y desempeño de las empresas arraigadas en la alianza de redes y otras relaciones estratégicas, en una industria típica de la nueva economía. A través del estudio de los portales horizontales en el Brasil entre los años 2000 y 2002, se demuestra que una evaluación de las implicancias para las redes de dichas empresas puede suministrar una visión relacional para la toma de decisiones corporativas, inexistentes en los análisis estratégicos tradiciones, tales como los elaborados por las escuelas de posicionamiento o bajo la perspectiva denominada Resource-Based View.

RESUMO. O presente estudo contribui para pesquisas recentes sobre redes estratégicas, evidenciando a relevância da identificação das implicaç[otilde]es da rede para a conduta e desempenho das empresas envolvidas de redes e outros relacionamentos estratégicos em um setor típico da nova economia. Por meio da análise dos portais horizontais no Brasil de 2000 a 2002, o estudo mostra que uma avaliação das implicaç[otilde]es para essas redes de empresas pode gerar insights para processos decisórios corporativos que não são encontrados por meio de análises estratégicas tradicionais, como as da escola de posicionamento ou a visão baseada em recursos.     

Editorial

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