品牌价值问题探讨

品牌是消费者了解产品的基本渠道，这种渠道的畅通程度一般体现为品牌的价值。品牌价值的评价可以从品牌忠诚度和品牌知名度两个品牌效果的综合作用来分析，同时考虑消费者的购买可能性对实际的品牌价值所造成的影响。在此基础上，探讨品牌价值的提升也是非常必要的。     

对培育我国高科技产业集群的思考

产业集群的要素有企业、市场、品牌、协作关系、生产基地、专业化配套环境、公共研发机构、制度创新等。产业集群的模式有轴轮武产业集群、多核武产业集群、网状武产业集群等。培育产业集群的思路是制定产业集群发展规划、建设配套环境、实施专业化园区建设、培育品牌集群以及实施“目标招商”和“策划招商”。     

关于促进中小企业发展的税收政策思考

中小企业在我国的经济生活中扮演着越来越重要的角色，已成为我国经济发展的重要力量。本文通过介绍发达国家中小企业税收征收政策，分析了我国现行中小企业税收政策的缺陷，并指出了改革和完善的方向。     

Whither seniority? Career progression and performance orientation in South Korea

Framed by institutional theory, this study reassesses the influence of seniority on (HRM) in South Korea today. We analyze first the overall influence of seniority in business, second its significance for career progression (i.e. promotion), and third its relation to individual performance orientation. By conducting in-depth interviews among local and expatriate managers, we find that the role of seniority is still pronounced. Seniority-based promotion remains significant, and individual performance evaluation systems, as are typically found in Western countries, hardly fit the cultural environment and tend to be ineffective. By contributing to the extant theories on institutional dynamics and the convergence–divergence–hybridization debate alike, our results strengthen the culturalist approaches, holding that informal institutions persist and do not disappear quickly. Further, rather than moving towards global convergence, we see the Korean HRM system as being in a state of hybridization caused by coercive isomorphism resulting from experimentation with foreign best-practice systems. As a result, some HRM practices are dysfunctional. We recommend that firms should reinterpret their valuation of individual performance towards team achievements and pay more attention to the optimal team composition.     

农技人员推广导向对农户品牌行为影响的作用机理——基于扎根理论的探索性研究

本文立足农资品牌成长的特定环境, 从农技基层推广人员的视角出发, 运用扎根理论研究方法, 归纳不同推广导向下形成的不同类型产品推广方式, 构建农资产品推广导向对农户品牌行为的作用机理模型, 为探讨中国特殊背景下农资产品推广导向与农户品牌行为的关系提供有益的理论依据和研究框架, 以期在实践中发挥促进农资品牌推广和推动农资品牌成长的指导作用.     

Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity

Over the past decade, social media have become an increasingly important component in the ways broadcasters communicate with their audiences. A relative newcomer to that mix is the social network Pinterest, which enables followers to post photos and other types of visuals based on topics of interest. A content analysis examined how 85 local television stations are using that social network for promotion and branding. Results showed that, rather than promotion, use of Pinterest primarily revolves around lifestyle content, including postings by stations and interactivity by followers.     

The pressure of economic growth and the issuance of Urban Investment Bonds: Based on panel data from 2005 to 2011 in China

This paper explores the motivations behind the issuance of Urban Investment Bonds (UIBs) to stimulate local economies in China after the 2008 global financial crisis. Based on panel data from 2005 to 2011, we find that pressure to achieve economic growth has a positive effect on the issuance of UIBs, while fiscal pressure has the opposite effect on UIB issuance. We also find that the tenure of municipal party secretary, the revenue of land-use right transfer and fiscal pressure will change the impact of economic growth pressure on UIB issuance. These results are consistent with a pattern in which China's local government officials are influenced by the central government's assessment of local economic growth performance and have promotion-related incentives to maintain and develop the local economy.     

A Systematic Review on the Effects of Personalized Price Promotions for Food Products

Recent decades have witnessed the increasing adoption of personalized price promotion (PPP) at grocery stores. Despite the growing body of research debating whether PPP is more effective than untargeted price promotions, there is no literature synthesizing the relevant evidence on food products. Therefore, we conduct a systematic review to examine empirical findings on the effects of PPP targeting food products. Outcomes of 12 identified studies demonstrate larger sales and profit boosting effects of PPP than its non-personalized counterparts. Meanwhile, the results on how this approach influences consumer behavior are mixed. The effectiveness of PPP varies among different targeting strategies (e.g. reward or cross-selling) and information collection methods (e.g. using within- or across-chain data). The findings of this review have important managerial implications for the future evaluation and application of PPP as well as imply potential directions of further research on this topic.     

连续梁墩梁固结研究——以二七长江大桥上跨铁路工程为例

结合武汉市二七长江大桥上跨铁路工程施工过程,采用模拟计算墩梁固结临时墩的受力,结合监控资料,得出其荷载的合理取值,并总结归纳墩梁固结的多种形式,分析优缺点,提出各种形式的适用范围。     

Measuring the shopper's attitude toward the point of sale display: Scale development and validation

In Europe alone, marketers invest several hundred million of Euros in marketing activities at the point of sale every year. A prominent role is assigned to display promotions. However, despite their large practical importance, surprisingly, there is no measure to pre-evaluate different displays and their design facets so that the display which reached the best pre-evaluation results may be identified and, if poor rated facets were found, those may be altered before production and rollout of the display in question. Therefore, this paper develops and validates a scale to measure the shopper's attitude toward a point of sale display reflecting all relevant facets of a display from the shopper's point of view. Examination of the scale led to satisfactory results in terms of reliability, validity, and its predictive power for purchase intention. Summarizing, the scale can help to improve display designs prior to rollout, thus, enhancing the efficiency of display promotions.