论社会中介组织的内部营销

社会中介组织在我国经济发展中发挥着日益重要的作用 ,然而却存在着服务质量低下等问题。服务利润链理论认为 ,组织的内部服务质量决定其外部服务质量。为了提高客户服务质量 ,增强市场竞争力 ,社会中介组织必须开展内部营销 ,其关键是加强员工管理 ,注重文化建设 ,改革流程与制度     

公益精神与和谐社会的构建

公益精神是和谐社会的精神内涵。一个社会要真正实现和谐，必须以公益精神为指导，妥善解决以下四个方面的问趣：一蔓妥善处理好政府自身利益与社会公共利益之间的冲突，实现政府与社会的和谐；二要充分协调公民个人利益与国家整体利益之间的冲突，实现公民与国家的和谐互动；三要妥善解决企业自身利益与市场整体利益之间的冲突，实现企业与市场的和谐互动；四蔓协调解决非营利组织自身利益与社会公共利益之间的冲突，实现非营利组织与社会的和谐互动。     

私家车发展状况的国际比较与借鉴

文章通过对国内外私家车发展状况的比较,得到了一些有益的启示,建议我国私家车的发展问题应该考虑到我国的综合交通运输能力,积极发展多样化的交通方式,逐步建立多层次、高效、完善、有序的交通服务系统。     

长城铁矿最佳生产规模分析论证

本文在对拟扩建的长城铁矿调整生产规模的必要性和可行性进行分析的基础上,根据经济盈利性分析原则,以长城铁矿为例,对矿山扩大生产规模的方法进行了探讨,并用盈利曲线法对长城铁矿最佳生产规模进行了分析论证。     

我国对外贸易的环境效应分析

运用Grossman和Krueger的分析方法，对我国1994—2003年的对外贸易环境效应进行了研究。研究结果表明，我国时外贸易对环境影响的技术效应和结构效应为正，但由于规模效应为较大的负数，所以总效应仍为负，即现阶段的进出口贸易从总体上说恶化了我国的生态环境。要改变贸易对环境的不利影响，必须进一步降低污染密集度，增强正的技术效应和结构效应。     

我国生产性服务贸易的发展及国际竞争力分析

生产性服务作为服务业和加工业的粘舍剂．以服务业为中心将产业价值链的各个环节串连起来，成为先进工业化国家后工业化的重要特征。因而，生产性服务贸易也就成为服务贸易的重要内容与发展趋势。本文对我国生产性服务贸易进行了实证分析，结果表明：我国生产性服务贸易发展速度较快，但贸易结构落后，贸易逆差逐年扩大，竞争力较弱，影响到作为世界加工厂的我国制造业。因此，扩大生产性服务贸易，改善生产性服务贸易结构，是提高我国生产服务贸易国际竞争能力的重要举措。     

全面质量管理在大学图书馆的应用

全面质量管理是一种先进的管理思想和方法。大学图书馆TQM内容包括书、报、刊预定,书刊编目、分 类,提供服务,员工素质等方面的质量管理。应用TQM,应注重对制度的完善,坚持可持续改进。     

The effect of management commitment to service quality on employees’ affective and performance outcomes

A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. Emin Babakus (ebabakus@ memphis.edu) (Ph.D., University of Alabama, 1985) is a professor of marketing at the University of Memphis. In addition to theJournal of the Academy of Marketing Science, his research has been published in such journals as theJournal of Marketing Research, theInternational Journal of Research in Marketing, theJournal of Retailing, theJournal of Business Research, and theJournal of Advertising Research. He serves on the editorial review boards of several journals. Ugur Yavas (raxyavas@mail.etsu.edu) (Ph.D., Georgia State University, 1976) is a professor of marketing at East Tennessee State University. Besides theJournal of the Academy of Marketing Science, he has contributed to such journals as theJournal of Marketing Research, theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, International Marketing Review, theJournal of International Marketing, Management International Review, theJournal of the Market Research Society, theInternational Journal of Service Industry Management, andLong Range Planning. He currently serves as the editor of theJournal of Asia-Pacific Business. Osman M. Karatepe (osman.karatepe@emu.edu.tr) (Ph.D., Hacettepe University, Ankara, Turkey, 2002) is an assistant professor of marketing at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals as theJournal of Hospitality and Leisure Marketing, The Service Industries Journal, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the associate editor of theEMU Journal of Tourism Research. Turgay Avci (turgay.avci@emu.edu.tr) (Ph.D., Cukurova University, Adana, Turkey, 1995) is an assistant professor of management at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals asThe Service Industries Journal, theJournal of Hospitality and Leisure Marketing, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the editor-in-chief of theEMU Journal of Tourism Research.     

旅游企业员工招聘程序公平性的实证研究

对广东省几所高校和中等专科学校旅游管理及相关专业应届毕业生进行了一次调研，对美国学者鲍尔等人设计的员工招聘程序公平性计量尺度进行了实证检验。数据分析结果表明：(1)这个计量尺度有较好的可靠性和有效性；(2)管理人员在员工招聘工作中坚持公平性原则，可增强旅游企业吸引优秀人才的能力。     

浅析产业内贸易理论

随着各国经济发展和人均收入水平的不断提高,产业内贸易的比重越来越大。以“国际产品异质性”、“需求偏好相似”、“规模经济优势”三个原理为支柱的产业内贸易理论对此进行了有效的解释,并以一个全新的视角对国际经贸理论进行了发展和完善。掌握这一理论无疑对我国产业结构的调整和贸易政策的制定都有着积极的借鉴意义。