海尔差异化战略分析

海尔集团的成功在于其正确地选择并坚持实施了差异化战略 ,在不同的发展阶段中 ,海尔集团分别围绕质量、服务、个性化与速度等方面实施差异化战略 ,赢得了竞争优势。其差异化战略的核心是用户满意最大化。     

The effects of integration agreements in Western Hemisphere trade, 1970–2014

The paper analyzes the effects of four regional integration agreements (Common Market of the South [MERCOSUR], Andean Community [ANCOM], Central American Common Market [CACM] and North America Free Trade Agreement [NAFTA]) on bilateral trade in 19 countries from the Western Hemisphere for the period 1970–2014. For this purpose we estimate different gravity models to control for trade creation and diversion, export diversification and intra-industry trade using OLS log-linearized gravity model and Poisson pseudo-maximum-likelihood panel data estimators that allow controlling for zero-value trade flows. We find trade creation for ANCOM, MERCOSUR and CACM and trade diversion for NAFTA and MERCOSUR countries. Export diversification negatively affects bilateral trade in all American agreements, while intra-industry trade has contributed to trade expansion in ANCOM and the opposite for NAFTA, MERCOSUR and CACM. Global supply chains may help us explain these results. Finally, we find anticipatory effects on trade several years before the signing of the agreements, but only NAFTA countries seem to be natural trading partners in the region while the rest of Latin American regional agreements have not resulted in a comprehensive, profound and consolidated common market.     

期货经纪公司差异化营销策略的实施

我国期货市场日益激烈的同质化竞争,客观上要求期货经纪公司实施差异化营销策略,就此,从竞争手段差别化和服务差别化两个大的方面,论述了期货经纪公司在现实条件下如何实施差异化营销的措施。     

社会信任、感知价值对农户秸秆还田技术采纳意愿的影响——基于鄂豫两省样本农户的实证

目的 研究揭示社会信任、感知价值对农户秸秆还田技术采纳意愿的影响机制和效应。方法 文章基于社会嵌入理论和感知价值理论,以秸秆还田为例,利用湖北、河南1 776份农户调查数据,采用结构方程模型（SEM）实证分析社会信任、感知价值对农户秸秆还田技术采纳意愿的影响,并探讨不同分化水平下农户采纳意愿的差异性。结果 （1）社会信任、感知利益对农户采纳意愿具有显著正向影响,而感知风险具有显著负向影响;（2）社会信任主要通过感知利益间接作用于农户秸秆还田技术采纳意愿,感知风险的中介作用不显著,其中介效应分为别为0.165和0.001;（3）从多群组分析结果来看,低水平分化和高垂直分化农户的社会信任对其秸秆还田技术采纳意愿的影响更强烈。结论 政府应构建农户高度信任的外部环境,提高农户多维度价值感知,针对不同分化水平的农户制定差异化宣传策略,以切实增强农户采纳秸秆还田技术的积极意愿,实现秸秆综合利用与生态保护的双重目标。     

Mixed Market Competition in a Quality Differentiated Duopoly Model An Approach to Banking Sector

This paper attempts to develop a theoretical framework to investigate the competitive implications of quality choices of financial institutions whereby they charge prices to consumers based on their willingness to pay for the service qualities in the mixed market scenario under vertical product differentiation model. Initially, it analyzes benchmark equilibrium solutions of monopoly and duopoly to establish the degree of quality differentiation between two private banks in an uncover market configuration. Further, it estimates the quality differentiation between private and public banks, and examines the interaction between two market structures keeping public bank as both leader and follower, and then measures the social welfare from different prospectives. The explicit operation of two stages Nash equilibrium game forecasted that public banks＇ monopoly seems to be still better than a private banking, and it is socially optimal. The outcome demonstrates a significant importance of vertical quality differentiation for policy implication in banking industry and provides an insight on the reasons of particular co-existence of public and private banking services in the specified location. In this context, it is concluded that the presence of public banks in banking industries is a crucial condition for obtaining the higher range of social welfare.     

我国大城市主城-郊区居住空间分异比较研究——基于GIS的南京实证分析

在对实证城市居住空间分异现状分析的基础上探寻城市居住空间分异影响因素及这些因素的作用机理。鉴于城市居住空间分异在主城及郊区等层面表现出不同的特征,文章运用GIS的空间分析方法分别对南京市主城区及郊区居住空间分异的现状进行比较分析。主要结论有:主城和郊区住宅板块在区位价值、容积率、绿化率、建筑年代、建筑面积等指标上都有差异存在,显示出主城与郊区居住板块之间在发展方式、成长规律、表现形式上的差异。随着居住郊区化和新城居住空间结构的变化,南京市城市居住空间结构表现出新的特征。文章选取我国副省级城市南京为实证研究对象,对我国住房转型期大城市居住空间分异现状进行个案研究,其城市居住空间分异的规律及结论具有一定的示范意义。     

Verti-zontal differentiation in export markets

Many trade models of monopolistic competition identify cost efficiency as the main determinant of firm performance in export markets. To date, the analysis of demand factors has received much less attention. We propose a new model where consumer preferences are asymmetric across varieties and heterogeneous across countries. The model generates new predictions and allows for an identification of horizontal differentiation (taste) clearly distinguished from vertical differentiation (quality). Data patterns observed in Belgian firm–product level exports by destination are congruent with the predictions and seem to warrant a richer modelling of consumer demand.     

基于遥感影像的钦州地区建成区 时空扩展特征分析

研究基于城市空间形态扩张理论和方法,以钦州市为研究对象,选用城市形态定量分析指标如扩 张面积、扩展速率指数、扩张强度指数、形状指数、分维数、紧凑度指数等,结合RS和GIS的空间分析和 统计分析研究钦州城市建成区空间形态扩展特征。以LandsatTM/ETM+影像为数据源,提取钦州市1987～ 2010年建成区信息,经分析结果表明:2000年以前钦州市以主城区扩展为主,1987～2010年主城区已经历 缓慢扩张向快速扩张阶段;2000年之后,随着钦州港区快速扩张,主城区扩张进入快速扩张阶段;2005～ 2008年主城区与钦州港区扩张均呈现缓慢;1987～2010年间,主城区和钦州港区的建成区形态较简单,且 呈现不规则的变化趋势,在建成区面积不断扩张的前提下,该时期内建成区以外部扩张为主内部填充为 辅;钦州港区从1990～2010年面积扩张以外部范围延伸为主;目前钦州市建成区发展处于中速发展向快速 发展阶段,城市空间形态发展仍将趋于剧烈演化阶段。     

功能主义视角下的社区分化与整合--以SY市C社区为例

改革开放以来,随着经济的不断发展和户籍制度的开放,中国城市化进程加快。同时,更多的人从农村迁移到城市,城市社区日益发展完善。在C社区,居民的社会地位、经济地位、文化地位、政治地位、社会评价标准处于严重的社会分化状态。而导致社区分化的最根本的原因就是强制性的拆迁征地,破坏了原来社区的共享价值观,让整个社区系统失去平衡。因此,建构一种健康、和谐、平衡的社区整合路径,具有重要的意义。     

苹果强势品牌构建策略探析

强势品牌对提高顾客心理满足与体验,形成品牌忠诚有重要作用。苹果公司通过开发人性化的时尚创新产品,引领着时尚潮流;通过在产品、性能、UI(操作系统)、渠道等方面的差异化;通过运用恰当的营销手段和策略:采取上市前的创新饥饿式营销策略、病毒式网络营销和体验营销相结合的策略,所有这些有效的构建强势品牌的措施,值得中国企业学习。