企业经营战略失败分析

企业制定经营战略的目的是适应环境的变化,然而由于种种原因,企业的经营战略常常面临着失败。 因此从七个角度分析失败的原因,并提出相关建议,从而树立起全局观念、创新观念、风险观念和应变观念 等一系列重要战略观念。     

Globalization frustrated: The case of white goods

This paper challenges the common view that mature industries are always ripe for global strategies. Based on data from the European Domestic Appliance industry, this paper shows how changing economic conditions can diminish the value of global strategies. Critical in these shifts were simultaneous rises in demand for variety (that eroded the benefits of scale and continental market share) and decreases in manufacturing scale (that permitted new supply options), which reduced the extent of the strategic market to national dimensions. They added complexity that decreased the profitability of the global players and increased that of national strategies. The fluctuating fortunes of leading firms are shown to have been caused primarily by choices of strategy, not by national factor costs.     

Business Strategy and Poverty Alleviation

Currently, entrepreneurs and corporations overwhelmingly do not view the alleviation of global poverty as a strategic priority. Yet business activity can have a negative as well as a positive effect on each distinctive form of poverty. In order to reduce poverty, entrepreneurs have to find ways of limiting the negative aspects. This might be achieved by deliberately augmenting strategies so that they can achieve a synthesis, in partnership with governments and NGO’s. Alan E. Singer is a reader in strategy at the university of Canterbury. He was the 2004/5 Aram chair of Business Ethics at Gonzaga. He is author of Strategy as Rationality (Avebury), Co editor (with Pat Werhane) of Business Ethics in Theory and Practice (Kluwer) and editor of Business Ethics and Strategy (Ashgate, forthcoming). He has written journal articles on many aspects of strategy and decision making and has served on the editorial boards of Journal of Business Ethics (to 2003), Human Systems Management, Journal of International Entrepreneurship, African Journal of Business Ethics and the Journal of Economic Development and Business Policy.     

党校函授教育学员学习风格分析与教育教学策略选择

本文通过对党校函授学员学习风格展开问卷调查及对问卷结果实施科学的统计分析,明确了党校函授学员的认知特征和学习风格,论述了学习风格与学习业绩、学习风格与学习能力之间的关联,提出党校应当基于函授学员的学习风格确立有效的教育教学策略.     

高等教育主体形态的变化——关于后精英教育的思考

在高等教育由精英教育向大众化教育的转变过程中 ,由于社会的转型 ,教育形态中高等教育的主体也随之发生了变化 ,即出现了后精英教育。后精英教育里的精英们具有批判性和主体性的显著特质 ,后精英教育主体的价值观是“现代化”价值取向与“后现代化”价值取向的综合。     

Business relatedness and performance: a study of managerial perceptions

Understanding of business relatedness and performance effects is the foundation of any diversification decision, but we have limited knowledge of how managers consider relatedness. This study identified relatedness classes and performance effects using perceptual survey data from top industrial executives. Four classes with significant variable differences were found: high, technology, customer, and low relatedness. Technology relatedness had a strong positive performance effect and high relatedness had a negative effect. The findings confirm that perceptions are multidimensional, but may include five key factors rather than the previously identified attribute categories of product–markets, resources, and value chains. Contributions to diversification literature are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

改进利润计量管理的战略性思考

现行会计利润计量只关注短期忽视长期,不能适应战略管理的现实需要,必须以企业价值增长理论为指导,拓展会计计量利润的空间及目标。利润战略管理的基本内容包括构筑利润导向型经营策略体系、培育企业利润心理和建立有效保护企业利润的战略控制体系。文章认为,销售利润率、预期利润增长率、资产效率、战略控制指数、市值收益比率这5个指标的复合计量,可以作为会计对战略转移利润进行核算的一种尝试。最后,作者借鉴国际权威咨询公司的成果对各类企业如何立足自身客观条件逐步实现价值增长提出了具体的策略思路。     

Financial Globalization,Social Exclusion and Financial Crisis

This paper suggests one set of mechanisms that ties financial globalization processes to local dynamics of financial inclusion or exclusion. Specifically, this paper explores the worldwide reconsideration of financial firms’ strategies that has accompanied financial globalization. It is shown that the neoliberal and asymmetric‐information approaches to credit markets and financial crises in developing economies overlook these dimensions of financial globalization because of their tendency to focus on representative credit markets. Banks’ strategic shift has led to the global homogenization and stratification of financial practices—and this in turn has been a key driver of processes of financial exclusion. Financial exclusion then involves bifurcation within financial markets, so that different markets serve different portions of the household and business population. This analysis suggests a reconstruction of Minsky’s microfoundational model of the origins of financial fragility and crisis, which shifts from Minsky’s emphasis on a representative borrower–lender relationship to a situation of borrower–lender relationships in bifurcated markets.     

Structuring Corporate Headquarters: An Investigation of Franchising

This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.