A train of thought in product experientiality: Working memory,distraction, and inconsistencies in cue order effects

The sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality and preference. Two quasi-experimental studies (N_total = 340) investigate the influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.     

省级区域规划实施评估方法和机制探究

省级区域规划是国家和地方发展和空间规划体系中的重要组成部分。在我国建立更加有效的区域协调发展新机制的实践中,探究我国省级区域规划实施评估中存在的问题,研究和建立更加有效的省级区域规划实施评估的内容、方法和机制,对于进一步落实好省级政府的责任和义务,更好全面、有效实施好省级区域规划具有重要推动作用。文章提出了我国省级区域规划实施评估存在的问题、评估的方法、评估的内容和指标体系,并提出了具体建立更加有效的省级区域规划实施评估机制的建议和设想。     

The reverse tragedy of the commons: an exploratory account of incentives for under-exploitation in an open innovation environment*

This paper presents an empirical account of a phenomenon that we refer to as the ‘reverse tragedy of the commons’ in open innovation. The name signifies the ‘under-exploitation’ of intellectual property (IP) under weak appropriability. The name is this graphic because the tragedy is costly, and can also render IP effectively worthless and block innovation in the short to medium term. We propose that the tragedy is borne out of the interaction between enterprise characteristics, a competitive setting and the framework that is set by the policy intervention. This finding is pertinent to policy-makers with regard to the design of research, development and innovation instruments, as well as managers who must determine how to implement open practices in innovation.     

基于模糊评价模型的物流管理专业实践教学体系研究

考虑物流管理专业实践教学的特性,从实践环节、创新与创业、管理机制、教学团队等方面构建了实践教学指标体系,并运用模糊综合评价法进行评价分析。研究结论表明,毕业实习、毕业论文、学科竞赛、创新与创业项目对物流管理专业实践教学的影响较大。     

An evaluation framework for developing green infrastructure by using a new hybrid multiple attribute decision-making model for promoting environmental sustainability

With the expansion of urbanization caused by the growth of population and industrial activities, the urban/city and suburban areas are facing a variety of environmental threats. Although more research and urban policy has advocated and practiced the development of green infrastructure (GI) to support urban sustainable environment, the evaluation framework for the development of GI for promoting environmental sustainability is still insufficient. Moreover, the Analytic Hierarchy Process (AHP) commonly applied in published literature, makes an unrealistic assumption of independent relationships among dimensions/criteria in decision making for satisfying the real-world problem. Therefore, the purpose of this study is to construct the evaluation framework, including four dimensions and related ten criteria, using a new hybrid-modified multiple attribute decision-making (MADM) model for developing and improving the GI for promoting environmental sustainability. This MADM model is combined with three different methodologies of MADM, including the Decision-Making Trial and Evaluation Laboratory (DEMATEL) for constructing the influential network relation map (INRM) to explore the complex influential inter-relationships and DEMATEL based on Analytic Network Process (DANP) for determining the influential weights with the VIse Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR) for evaluating and presenting improvement strategies for six different GIs. The empirical study indicates that DEMATEL and DANP Results suggest that decision-makers should pay more attention to the improvement of Design (D₄) and Materials (D₂) in terms of dimensions when utilizing the GI to promote environmental sustainability. Because these dimensions are enhanced, Species (D₁) and Energy (D₃) will be improved in synchronization. From the perspective of criteria, five are key core criteria and need to be focused on first: increasing the green coverage rate (B₉), utilizing sustainable materials (B₄), using ecological engineering (B₈), shaping species biodiversity (B₁), and reducing energy consumption (B₅). Modified VIKOR reveals that “grass swales” are a comparatively better choice among six GIs for promoting environmental sustainability toward achieving the aspiration level. Therefore, this MADM model is beneficial to provide a more convincing assessment framework and improvement strategies for the development of GI for promoting environmental sustainability. As a result, these modified MADM models can be shown more conveniently and reasonably than traditional methods such as traditional AHP or ANP method.     

终身证券市场禁入的正当性难题及其化解

我国证券监管所采用的终身证券市场禁入，剥夺了行为人参与证券市场的资格或机会，需要接受“正当性”的拷问。基于公共利益理论、利益平衡分析等论证证券市场禁入的正当性，未深入到行为人自身内部寻找正当性根据，均存在一定的局限性。证券市场禁入的正当性基础，应当回归到行为人自身，注重行为人自身“适合”参与证券市场的可期待性。终身证券市场禁入具有鲜明的“惩罚性”，面临着责任追究无边界等正当性难题。化解这一难题的路径是去除证券市场禁入的“惩罚性”，允许被禁入对象“救赎”自己，建立终身证券市场禁入的适时退出程序，明确终身证券市场禁入的退出标准，动态跟踪监测被禁入对象个体情况，适时赋予其参与证券市场的“第二次机会”。     

敦煌种业财务绩效评价研究

选择以农业上市公司敦煌种业为研究对象,以企业2014—2019年的报表数据为基础,采用功效系数法并以国务院国资委所编写的《企业绩效评价标准值》中国有企业绩效评价体系作为参考,构建对农业企业的财务指标评价体系,对敦煌种业2014-2019年企业财务指标的表现进行纵向分析,选择同行业中营业收入水平较高的北大荒进行横向对比,通过对比发现敦煌种业的问题主要体现在盈利能力和资产质量方面,对此提出了改进措施及建议。     

将“合伙人制”融入“合作制”的一项尝试——基于MGL合作社的案例解读与探讨

当前,合作社异化已成为阻碍合作社进一步发展的痛点,其中"合作制"下社员剩余索取权和控制权的丧失是矛盾核心,因而探求其改进方式对合作社长远发展、实现乡村振兴有重要意义。本文基于效率与公平衡量维度,通过对MGL合作社这一典型案例进行剖析发现,有效的合作社在治理结构和利益分配上具备"合伙人制"特征,并且基本契合不完全契约理论有关能够有效解决契约双方信息不对称以及剩余索取权、控制权被少数社员占有的论述。对此,应充分重视合伙人制在合作社发展中的内在有效性,弱化其是否具有规范的外在形式。     

供给侧改革视角下的养老旅游产业发展研究--以广东省阳江市为例

供给侧结构性改革作为适应和引领经济发展新常态的重大创新,用改革的办法对错配的供需结构和扭曲的要素配置进行矫正,根据需求结构变化及时优化供给结构,实现资源优化配置和经济长期均衡发展。阳江作为滨海旅游城市,应抓住机遇,深化养老旅游产业供给侧结构性改革,优化养老旅游产业的供给结构,合理配置养老旅游资源,扩大养老旅游服务的有效供给,推进养老旅游产业的持续健康发展。     

混合型基金绩效评估及驱动因素分析——基于DEA-Tobit模型

将随机选出的混合型基金作为研究样本,采用DEA-Tobit二阶段模型进行研究.首先利用数据包络模型对样本进行绩效评估,在此基础上,利用Tobit模型研究相关指标对于基金绩效的影响机制.结果表明,基金本身所面临的风险收益因素以及基金经理团队稳定性对于基金绩效均具显著影响.最后结合实证结果就提升中国基金绩效提出相关的建议.