Cultivating Ecological Knowledge for Corporate Sustainability: Barilla's Innovative Approach to Sustainable Farming

In this paper, we link three theoretical perspectives – organizational knowledge, ecological knowledge and social–ecological systems – to derive new conceptions of multi‐disciplinary, multi‐tier, sustainability‐oriented knowledge. Our study examines how collaboration between pasta‐producer Barilla, the farmers/smallholders supplying the firm and scientists generated sustainability practices in the agri‐food industry by creating transformative ecological, technical and scientific knowledge. In 2010, Barilla initiated a sustainable farming project to significantly reduce the environmental impact of cultivating durum wheat, its most important raw material. Core components included replacing monoculture with crop rotation, collectively creating innovative approaches that support farmers’ decision making and generating widely accessible guidelines for sustainability‐oriented cropping knowledge and practices. These collaborative efforts initiated profound transformations within and beyond the organization's boundaries via increased production yields, reduced environmental impacts and improved sustainability of farming practices, which generated economic, social and ecological benefits for farmers, surrounding communities and the firm. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment     

协同创新组织模式与运行机制的国内外研究综述

在创新驱动背景下，产业升级和经济发展需要实行有效的协同创新。但受限于不适合的合作形式，不完善的运行机制等，现有协同创新效果不明显，协同创新组织模式和运行机制成为学术界研究的重点。本文通过国内外文献回顾，对协同创新的概念界定、协同创新组织模式、协同创新运行机制进行梳理和评述，厘清该领域已取得的研究进展、研究的局限和未来研究的方向，以期为未来研究提供参考。     

客房服务课的语言能力培训

旅游行业作为我国的朝阳行业,近些年来得到了迅速的发展。与此同时,作为旅游业的三大支柱行业之一的饭店业在全球范围内得到了突飞猛进的发展。因此,客房服务技巧引起重视,相应地培养高等职业学院技术应用性专门人才成为专业教育的根本任务。深化教学改革是人才培养的保证,而技能课设置模式改革是教学改革的一项非常重要的任务。     

Bridging the cultural divide: Trust formation in university–industry research collaborations in the US,Japan, and South Korea

Academia and industry increasingly work together, but this is not always an easy endeavor. In this article we investigate how relational mechanisms facilitate trust formation in university–industry research collaborations (UICs) in three countries and contribute to the understanding of international similarities and differences in UICs by considering institutional factors, specifically, the strength and maturity of UICs in each country. Analyzing survey data of 618 recent UICs in the US, Japan, and South Korea, we identify the activities of innovation champions as a critical trust building mechanism between firms and universities that complements initial trust formation through tie strength, partner reputation, and contractual safeguards. We find that partner reputation and champion behavior are more important for trust formation in South Korea than in the US and Japan, indicating that in ‘emerging UIC countries’ where most firms and universities have little collaboration experience, reputation and the leadership by innovation champions are more important for trust formation in UICs than in ‘advanced UIC countries’ with strong and mature UIC networks. From a public policy perspective, our findings suggest that networks between firms and universities should be generally strengthened and collaboration partners should be provided with effective contractual safeguards to enhance trust formation in UICs.     

The Power of Stakeholders' Voice: The Effects of Social Media Activism on Stock Markets

Building on social movement theory, this study assesses the influence of social media activism on the stock market performance of targeted firms. We focus on information published on Twitter by two critical stakeholders: consumer associations and trade unions. To the extent that social media represent a valid medium to mobilize stakeholders' activism, protests on Twitter may damage firm reputation, leading to capital market reactions. Using a corpus of over 1.5 million tweets referring to Spanish listed banks, we study the impact of activism by looking at targeted firms' abnormal variations in price and trading volume. Our findings suggest that the Twitter activism of key stakeholders has a significant impact on investors' decisions. Further, our empirical analyses indicate that the mechanisms affecting investors' behavior differ depending on the characteristics of the stakeholder group. Hence, this study contributes to understanding how social movements influence corporate behavior via social media. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment     

新疆出版产业发展浅析

全球经济危机袭卷下，涉及面之大，从金融产业到汽车产业、从房地产行业到物流配送行业，出版产业也同样未能幸免。面对国内外出版产业遭遇的寒流，新疆出版产业也面临着严峻的挑战，本文从2009年新疆出版产业的宏观规划出发，分析新疆出版产业发展存在问题，并找寻危机下存在的机遇，提出进一步加强新疆出版产业抗击风险的策略。     

企业与产业集群协同进化的研究现状与展望

文章从企业协同进化、产业集群生态系统的协同进化和产业集群内企业间协同进化及其与外部环境的相互作用研究三个角度,对企业、产业集群协同进化的研究进展及趋势进行相对系统的梳理,从而可以较为清晰地反映出生态经济学视角下企业和产业集群协同进化研究的整体发展状况,在把握最新研究动态的基础上,结合目前国内外研究的不足分析指出未来的研究方向。     

关于蓬莱市发展现代服务业的优势和重点的探讨

现代服务业的发展对经济、社会发展意义重大.它是新的经济增长点,是加强社会建设的重要支撑.蓬莱作为一个县级城市,旅游业发达,发展现代服务业,对于优化当地的产业结构、提升产业层次有重要的推动作用.