规范高校实验室低值易耗品的招标采购

低值易耗品是高校实验室中最常用,也是必需的消耗材料,对其加强管理、规范招标采购是必要的。本文阐述了规范低值易耗品招标采购要注意的几个重要环节,主要包括确定招标采购计划,制定招标采购文书,组建评标委员会,等等几个方面。     

中美高新技术产业全球价值链分工地位和竞争力研究

通过测算中美高新技术产业双边贸易规模及结构,探讨两国高新技术产业全球价值链分工地位与竞争力。研究结果表明：中国高新技术产业依附于全球价值链的加工和装配等低端环节,整体竞争力低于美国,但近年来有向价值链上游攀升的趋势;美国高新技术产业主导着全球价值链的研发和设计等高端环节。因此,应当继续提升自主创新能力,推进高水平对外开放,搭建国际技术交流平台,完善高新技术产业发展政策,助推中国高新技术产业实现价值链升级。     

Understanding customers’ healthy food choices at casual dining restaurants: Using the Value–Attitude–Behavior model

This study examined how individual health values influence interest in healthy foods, positive outcome expectations, hedonic expectations, and behavior intentions. A total of 1188 valid questionnaires were collected from customers who had consumed healthy menu items at casual dining restaurants. The results indicated that health value was the key element that inspired customer interest in healthy eating and aroused hedonic and positive outcome expectations, which in turn enhanced intentions to purchase healthy food items. Restaurant managers are advised to establish creative marketing strategies to motivate customer interest in healthy menu items and emphasize benefits of their healthy food items. Future studies can extend the scope of research by examining differences in geographical areas or demographic profiles.     

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers’ Switching Costs and Perceived Program Value

Whether loyalty programs have become part of the lexicon of buzzwords or not, the hotel industry continues to adopt loyalty/rewards programs as a major channel to nurture customers’ active loyalty as well as to reap return business. This study examins the structural relationships among perceived program value, switching costs, and active loyalty. The proposed model is supported by an online survey dataset collected from United States (US) tourists. The findings show that perceived program value is less effective in driving active loyalty compared with switching costs. This implies a need for strategic thinking on the part of hoteliers and the industry. Rather than aggressively spending money or copying schemes used by competitors to gear up program value, the value of a defensive tactic of increasing switching costs should be considered.     

企业微创新的内涵、特征及其价值实现机理

企业微创新是在互联网环境下涌现出的一种新的创新模式,但目前对其内涵、特征等基本问题的探讨较为感性粗糙,同时缺乏从系统、动态视角出发对企业微创新价值实现机理的深入把握。基于现有微创新理论与企业实践成果,本文对企业微创新内涵、特征做了系统性归纳界定,从过程视角出发对企业微创新价值实现机理做了概括,并借助“企业微创新火箭模型”对机理进行了直观描述。     

非交易类虚拟社区中涉入、共创价值和行为意向的关系研究

在非交易类虚拟社区背景下,本文运用文献研究和焦点小组访谈定性研究提出共创价值的维度,包括实用价值、享乐价值和用户资产等三个维度。根据服务主导逻辑理念和流体验理论,本文构建涉入、共创价值、流体验及行为意向之间影响关系模型并提出相应假设。研究结果表明,涉入对实用价值、享乐价值和用户资产均产生显著的正向影响,感知愉悦对口碑和重复使用意向具有显著的正向影响,感知愉悦在共创价值和行为意向的关系中具有部分中介效应作用。     

Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

ABSTRACT

The purpose of this study, grounded in activity theory, is to empirically investigate the communal and individual mechanisms that simultaneously shape the customer experience in group-oriented event tourism. Based on a survey of 389 respondents with group travel experience to major events, the results confirm the research model, suggesting that the customer-experience construct constitutes a multidimensional structure comprising second-order components reflecting individual and communal experiences, with each containing first-order constructs. The results further confirm that the customer-experience construct predicts post-consumption evaluations of perceived value and satisfaction. Limitations of the study are outlined, and implications for research and managerial practice for the creation of customer experiences that are valuable and satisfying for group-travel consumers to events are discussed.     

我国增值税改革问题探讨

我国现行增值税由于征收范围过窄和采用生产型的增值税模式,存在着许多问题和缺陷,增值税的改革已刻不容缓。扩大增值税的征收范围,转换增值税类型是增值税改革的必然趋势。消费型增值税是增值税改革的最佳选择。     

试论儒家的诚信及其现代价值

诚信是以孔子为代表的儒家伦理规范中最重要的范畴,也是我们祖先遗留下来的优秀道德传统。要坚持诚信观念,就要处理好义与利的关系。在义与利的问题上,孔子虽然主张追求富贵是人共同的本性,但又认为人在追求富贵时,应遵守道义的原则。这些思想在市场经济的今天仍具有现代价值和生命力。     

马克思供求理论研究

马克思的供求理论是其劳动价值论体系的重要组成部分 ,供求理论的建立是马克思劳动价值论体系的最终完成。马克思关于供给与需求及其关系、市场供求与市场价值、市场供求与市场价格、市场供求与市场竞争等问题的论述是供求理论的重要内容。学习和运用马克思的供求理论 ,对于完整理解马克思的劳动价值理论 ,对于完善市场机制运行和促进市场经济发展具有重要意义。