价值观视域中的低碳消费促进机制研究

低碳消费是低碳产品的价值实现过程，能有效激励企业低碳生产经营，提升政府低碳调控效率，推动低碳经济发展及产业结构转型升级。促进低碳消费不仅要优化消费结构，控制过度消费、奢侈消费、超前消费等消费主义行为，更要关注消费价值观的改变对增加低碳产品消费的影响。文章通过消费价值观影响低碳消费行为的理论基础分析，认为消费价值观要从消费目标上改变以主权消费价值观为导向而形成高碳消费行为，推动以自我利益和生态利益相结合的社会责任消费价值观发展；要从行为导向上改变长期形成的被动依附型消费价值观，培育主动参与型消费价值观发展，从而促进低碳消费。为此，要建立低碳消费的价值认同激励机制、低碳消费的价值保障机制、低碳消费的价值创造机制和低碳消费的价值传播机制。     

Everything Old is New Again: The Age of Consumer-Centric Supply Chain Management

Over the past several decades, the disciplines of marketing and logistics grew apart from their common historical origins as marketing became more behavioral and more quantitative, while logistics leaned toward a more operational orientation. We argue in this editorial that social and technological changes in the past 20 years, coupled with the effects of the COVID pandemic, have created the conditions for the two disciplines to reconnect. We propose that scholars and practitioners consider a consumer-centric approach to supply chain management. Such an approach advocates that the entire supply chain should focus on consumer experience rather than mere customer service and that experiences might include issues such as last-mile delivery, supply chain visibility, and consumer values. We also introduce the papers appearing in this issue of the journal.     

国家核心竞争力的内部合力论

社会主义核心价值观、人才、科技、创新是我国国家核心竞争力的四个要素。经过分析,根据国家核心竞争力的特点,结构主义的静态性在解释国家核心竞争力的内部关系时具有局限性,历史合力论的进步性与动态性则更具合理性。因此,文章在合力论基础上,对国家核心竞争力内部关系形成的合力进行了全面论证。     

公司品牌价值观研究的社会道德化取向及其影响

公司品牌价值观是实现公司品牌的生存与发展的重要环节。公司品牌价值观的社会道德化取向是企业在信息透明化时代追求利润最大化的内在动力和相关利益者群体博弈的结果。社会道德化成为公司品牌价值观是否科学的一个重要衡量标准。公司品牌建设社会道德化取向,可以促进公司品牌与社会的可持续发展。     

More is better? The influencing of user involvement on user loyalty in online travel community

Since user stickiness is low in most online communities due to user easy transferability, assessing the influence of user involvement on user loyalty is paramount. Using an online travel community and a four-level consumer cognitive structure model as a theoretical basis, this study combines semi-structured interviews and scenario-based questionnaires to investigate this relationship. Results suggest that breadth of involvement has an inverted U-curve effect on user loyalty, while depth of involvement has a positive influence. Sense of virtual community both moderates and mediates the relationship between breadth of involvement and loyalty, but does not moderate and only partially mediates depth of involvement and loyalty. Both service value to peaceful life and service value to social integration partially mediate user involvement and loyalty, but service value to social recognition does not.     

大学生劳动价值观调查分析与教育对策

大学生的劳动价值观是否正确不仅影响大学生的成长、成才,同时也影响着我国培养社会主义劳动者和建设者这一教育目标的实现。本文以内蒙古财经大学学生为调查对象进行实证研究,分析大学生劳动价值观的发展现状及存在的问题,并对影响大学生劳动价值观形成的因素进行分析,进而提出加强大学生劳动价值观教育的对策建议。     

Organizational culture on customer delight in the hospitality industry

Compared with customer satisfaction, customer delight is considered a more effective indicator of customer relationship management in the hospitality industry. As researches have suggested that organizational culture plays a vital role in providing customer delight service in the hospitality industry, this study initiated to investigate customer delight from the perspective of organizational culture. The investigation was based on multilayer cultural theories, and the domains of customer delight culture were identified in this study by applying a qualitative approach and content analysis. Finally, a framework of the customer delight culture was then developed to clearly understand the insights of organizational culture on customer delight.     

Competition in the economic crisis: Analysis of procurement auctions

We study the effects of the recent economic crisis on firms׳ bidding behavior and markups in sealed bid auctions. Using data from Austrian construction procurements, we estimate bidders׳ construction costs within a private value auction model. We find that markups of all bids submitted decrease by 1.5 percentage points in the recent economic crisis, markups of winning bids decrease by 3.3 percentage points. We also find that without the government stimulus package this decrease would have been larger. These two pieces of evidence point to pro-cyclical markups.     

Testing convergent validity in choice experiments: Application to public recreation in Spanish stone pine and cork oak forests

We perform two convergent validity tests in a choice experiment applied to public recreation in Spanish stone pine and cork oak forests. Results show convergent validity between a choice and a ranking recoded as a choice format in an experiment with three alternatives plus status quo. We also find significant differences between two payment vehicles (increased trip expenditures and entrance fee) that are included simultaneously in the choice sets. We estimate aggregated recreation values using compensating variation and simulated exchange value (maximum benefits from a potential market) measures. The latter measures account for 35–51% of the former values.