现代传媒对大学生人生价值观的影响及对策

现代传媒对大学生的人生价值取向、人生价值评价、人生价值的创造与实现等具有重要影响,要限制和消除现代传媒对大学生人生价值导向的负面效应,必须加强现代传媒的建设、管理与监督,加强大学生的媒介素养教育。     

试论韩非的技术价值思想

韩非重视技术,认为技术具有重要的经济价值、政治价值和军事价值,持工具主义的技术价值观。韩非认为,"缘道理以从事"是技术实践的根据,"以功用为之的彀"是技术实践的目的,"参伍之验"是技术实践的标准,"以规矩为度"技术实践的规范。     

The Influence of Hedonic Values on Consumer Behaviors

Summary

This study investigated the influence of hedonic values on the consumer behavior of young Chinese. The results show that hedonic values are negatively associated with utilitarian orientation and positively associated with novelty seeking, responsiveness to promotion stimuli, and preference for foreign brands. Personal income moderates the relationship between hedonic values and brand consciousness. Conceptual importance and managerial implications are discussed.     

论莎士比亚戏剧作品《威尼斯商人》的生态主义价值观

《威尼斯商人》是莎士比亚喜剧作品中最具代表性之一,它反映了主人公夏洛克的内心世界的变化,在剧中虽系反面人物,但当他受到种族歧视和宗教压迫的时候,莎士比亚对他也寄予了同情。并且在描写情景和人物性格表现出莎士比亚的生态主义价值观。因此,通过分析莎士比亚喜剧作品《威尼斯商人》中的具体场景,深刻挖掘出莎士比亚作品中所体现出的生态主义价值观,为英国文学作品理论研究提供参考。     

生态学马克思主义的生态危机理论及其当代价值

生态学马克思主义是当代西方马克思主义的新的理论形态,其目的在于分析当代资本主义的环境退化和生态危机的根源,以及探讨解决危机的途径。生态学马克思主义的生态危机理论是对当代全球问题和人类生存发展困境的哲学反思,它具有极大的时代价值,对我国的社会主义建设具有重要的启示作用。     

Do we ecologically model what we economically value?

For the period 1991-2005 inclusive we categorise peer-reviewed journal output depending on whether it pertains to case-studies in a) cropland or b) aggregate semi-natural and natural terrestrial (ASNNT) ecosystems for three applications in ecological modelling: 1) modelling of terrestrial carbon and nitrogen fluxes; 2) modelling of terrestrial root systems; 3) geographic information systems. Next we compare these research output magnitudes for case-studies in cropland and ASNNT ecosystems with estimates of the total economic value (TEV) of either system.For applications 1) and 3) the magnitude of research output for ASNNT ecosystems between 1991-2005 is greater than for cropland and research into the former is increasing at a faster rate over time compared to the latter. Given that the TEV of ASNNT ecosystems is 82 times greater than the TEV of cropland we deem these trends in research output as desirable under the assumption that value and research should be interdependent. However for application 2), although research into ASNNT ecosystems is increasing at a faster rate compared to cropland, total research output between 1991-2005 is greater for cropland. We conclude that increased research output which focuses on ASNNT ecosystems in this particular application should be a priority, given the high TEV of ASNNT ecosystems relative to cropland.     

和谐社会中抽象会计价值观的测度

和谐社会需要和谐会计,体现和谐文化的会计价值观的测度研究对构建和谐会计具有重要的意义。本文梳理了价值观的测量工具与方法,分析了价值观测量研究的经验与启示,提出了以价值观测量为导向开发具有中国特色的会计价值观测度工具。     

社会主义核心价值体系在公民教育中的作用——转型社会的视角

当前,我国正处在转型时期,社会的急遽变迁使人生存的社会环境和思想观念发生了很大变化,这些对公民教育提出了挑战。在转型期,我们必须要用社会主义核心价值体系引领公民教育的方向,把中国特色社会主义价值观贯穿于公民教育的全过程,充分发挥社会主义核心价值体系在公民教育中的作用,型塑符合当代中国社会发展需要的现代公民。     

Cultural Values in Indian Television Advertising

The study investigates cultural values portrayed in commercials aired on television in India. The study included a comparison of the cultural values depicted in Indian and Western product brands as well as a comparison across four groups of products for both within and across Indian and Western brands. The study concludes that Indian and Western marketers are stressing the following cultural values: modern, symbolic, tradition, and utilitarian, and are blending Eastern and Western values. Results of the study indicate the importance of considering cultural values associated with different product types in the development of successful advertising campaigns.     

Health of America,Optimized in Good Taste

Abstract

Eating healthy certainly seems to have proven more than a fad. it is likely to pose greater challenges in the next century to both manufacturers, and distributors of food products. Reduction of fat in individual products and/or manufacturing substitutes lacking “minimum acceptable taste” without study of such disturbances in the overall purchasing and consuming behavior is not likely to be well rewarded. In this paper I take such an overall approach. I show that changes in our shopping lists need not be draconian to meet nutritional guidelines of even the most demanding of the health authorities. I use the Recommended Daily Allowances, the energy requirements and the special requirements of the PR1TIKIN(r) longevity centers as constraints, and minimize the sum of squared differences between our solution vector and the average American Food Consumption profile revealed in the Department of Agriculture (DA) survey of food consumption 1977-78.