The Wildlife Tourism Market to Kenya (2002–2003)

An understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to understanding trends in the market place. This study was undertaken to understand better the demographic preferences of wildlife tourists and to determine their preferences, expectations, and choices. Various personal and trip attributes of the visitors were considered. A linear structural relationship (LISREL) approach was applied in order to estimate the structural equation systems by using its maximum likelihood estimator. Using data from 1,566 tourists who had completed their holidays in Kenya, it was found that various forms of travel based on packaging do not significantly affect the preferences of tourists. However, tourists' characteristics and their trip attributes have significant effects on these variables. Advanced age, higher socio-economic status, larger group size, and shorter length of stay are associated with higher preference for wildlife viewing.     

Estimating the economic value of big game habitat production from prescribed fire using a time series approach

This paper demonstrates a time-series production technique to quantify the deer harvest and deer hunting benefits of controlled burns or prescribed fire. The time series regression model showed a statistically significant and positive effect of prescribed fire on deer harvest. The net economic value of the resulting additional deer hunting benefit was estimated using the Contingent Valuation Method at $ 98 per additional deer harvested. The initial deer hunting benefits of an additional 1,000 acres of prescribed burning are between $ 2,674 and $ 3,128 or $ 2-3 per acre. The costs of prescribed burning greatly exceed these benefits, suggesting that deer hunting benefits represent only a small part of the multiple use benefits of prescribed fire.     

How cultural branding,story-telling,and personification can save the iconic Australian koala

This article addresses the question as to why such a much loved and iconic Australian animal—the koala—has long been headed on a trajectory of extinction; primarily due to a lack of public concern and political will. Despite the affectionate regard in which they are held, koalas remain out of sight and out of mind for most Australians. However, the widely publicized catastrophic Australian bushfire season of 2019–2020 is a rare and illuminating case in which public support for koala welfare was stimulated by significant national and international media attention. The primary problem facing koala conservation was thrown into sharp relief—the need to proactively protect them from human activities destroying their habitat. This article explores how a marketer-lead intervention, employing cultural branding, story-telling, and personification, could potentially motivate the public to apply pressure at all levels of government to proactively protect the koala's habitat and grow their numbers. This solution is grounded in an awareness of several issues likely to impact its success, including: (1) the koala's biology and behavior, (2) uncertainty around koala population numbers, (3) the emergence of the koala as an (inter)national) icon, (4) the Australian 2019–2020 bushfire emergency, (5) postfire complacency, (6) Lewis and other koala stories, (7) acknowledging competing interests, and (8) taking learnings forward. Finally, the proposed campaign centers on forging emotional links between the koala and consumers, which are likely to positively impact consumers' attitudes, information processing and memory functions associated with messages highlighting the need to preserve the koala's habitat.     

Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers' religiosity

Wildlife crime is a worldwide issue, but marketing research has been mostly silent on the topic. In particular, research has yet to understand how a consumer's level of religiosity may help to explain views toward and participation in crimes against wildlife. Thus, through three studies, these challenges are addressed. Study 1 shows that religiosity positively influences acceptability views and participation in crimes against wildlife, and this relationship is mediated by animal–human continuity beliefs (i.e., believing animals and humans are one of the same). Study 2 primes religion to show that religiously primed consumers are more likely to view crimes against wildlife as acceptable, thereby supporting religiosity as a primary mechanism in explaining crimes against wildlife. Additionally, animal–human continuity beliefs again mediate this relationship, with religiously primed consumers reporting lower animal–human continuity beliefs. Lastly, Study 3 provides practical implications through marketing messaging aimed at reducing attitudes toward and participation in crimes against wildlife. Findings reveal that religious-based messaging is the most effective. Findings build on belief congruence theory and provide implications for marketing practice and the preservation of wildlife.     

人类活动对滇西临沧地区野生动物资源的影响

本文指出了滇西临沧地区野生动物资源的现状和特点：①野生动物数量下降、大型动物数量减少或灭迹,富有热带特色物种种群数量减少,群居动物个体数量下降;②国家重点保护动物数量回升,非重点保护动物特别是经济动物数量不断减少;③小型有害动物数量增加,致害加剧;④动物的数量变化与生态景观类型的关系密切。分析了造成以上变化的原因：①人口增加,人类活动加剧;②无限制的开发,特别是热带河谷地区的开发,破坏了野生动物栖息地,栖息地片断化严重;③森林的质量降低;④家畜的数量迅猛增加及落后的放牧方式,与野生动物争夺栖息地及食物;⑤过渡捕猎或不正当的捕猎方式,使野生动物资源遭受破坏;⑥环境污染祸及野生动物     

Planning for stingray tourism at Hamelin Bay,Western Australia: the importance of stakeholder perspectives

Stingray tourism continues to be developed at various locations around the world with the concept being marketed on television travel programmes, documentaries, internet sites and travel brochures. Food provisioned stingray tourism, for example, now attracts some 100 000 visitors a year to ‘tingray city’ in the Caymen Islands. At Hamelin Bay in southwest Western Australia, up to 16 large stingrays (Dasyatis brevicaudata and Dasyatis thetidis) and numerous eaglerays (Myliobatis australis) are fed by visitors from the waters edge. This study reports on stakeholder perspectives relating to tourism development and potential management of the Hamelin Bay site. From the results of this study it is clear that there is sufficient interest in stingray tourism (by all the stakeholders surveyed) to develop Hamelin Bay as a permanent feeding site. Visitors on average gave their experience with the rays a satisfaction value of 8.9 out of 10. Twenty‐five per cent of visitors surveyed did not want commercialisation, tour groups or excessive visitor numbers. Their main concern was that the health and safety of the rays may deteriorate with an increase of visitors if the situation is not managed correctly. Visitors desire to be educated about the rays, and how to best interact with them safely. Visitors also acknowledged that the site needs management through more signs, information and a management plan. Management for the site is therefore likely to be best implemented through the application of signage, development of guidelines/codes of conduct, protection of the rays and zoning the beach according to specific recreational purposes. Management regimes should also use various indicators to monitor the impacts of stingray tourism at Hamelin Bay. Copyright © 2003 John Wiley & Sons, Ltd.     

The self‐presentation and self‐development of serious wildlife tourists

The notion of self‐concept and choice of tourism products has yet to be applied to wildlife tourism. The question of how consumers perceive themselves is considered fundamental to understanding purchase and consumption behaviours. This ethnographic study is based upon ‘serious’ wildlife tourism participants, for whom studying fauna and flora is the primary motivation for travel. The findings demonstrate how the ‘culture’ of ‘serious’ wildlife tourism is made up of individuals who differentiate themselves from other tourists in terms of dress, behaviour, development of skills, equipment and intellectual capital, illustrated by their desire to scope, identify and photograph wildlife. Copyright © 2009 John Wiley & Sons, Ltd.     

Consumers’ Perceptions of African Wildlife Meat: A Laddering Study

African wildlife meat offers South Africans' a healthy and novel red meat alternative, yet consumption is far less than that of beef and lamb. Laddering interviews with 40 respondents were employed to identify the consequences and values associated with the product's perceived attributes. Important attributes included low levels of fat, dryness, novelty, and special preparation requirements. Significant values included security, self-esteem, hedonism, tradition, and stimulation. Promoters of the product are advised to capitalize on consumers' interest in health and the health benefits of the meat in their advertising strategy. They can also address current barriers to consumption as indicated by negative, undesirable consequences (difficult and time-consuming to prepare) by promoting quick and easy ways of preparation, provision of ready-to-eat dishes and training.