修辞情景背后的动机说——以尼克松访华系列演说为例

演讲与修辞的渊源关系并未促进修辞视角下的外交演讲研究。就尼克松访华系列演说为例,学术界对其进行的修辞分析有所欠缺。分析尼克松访华演说所面临的修辞形势及其应对策略的同时,重点考察尼克松总统的受众意识。尼克松访华系列演说运用了娴熟的语言手段最大范围地争取了受众的认同、缓解了敌意,进而促使了受众接受访华举措。     

The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry

Multichannel retailing is a widely adopted strategy in the fashion industry. Companies in this industry find it a source of competitive advantage to invest in reverse logistics infrastructure. However, limited empirical studies investigate the enablers of the relationship quality between the retailers and their reverse logistics service providers. This study quantifies the impact of reverse logistics process coordination between retailers and logistics service providers on relationship quality. Moreover, it tests the mediating role of reverse logistics service quality and the moderating role of conflict frequency in this relationship. Data were collected through a survey using a purposive sample of 241 retail store managers from the fashion retail industry of Pakistan. For this purpose, a self-administered questionnaire was developed using a five-point Likert Scale to gauge the responses. Conditional process analysis was used to evaluate the moderated mediation model. The findings showed a significant positive impact of reverse logistics process coordination on the relationship quality with a logistics service provider, a significant positive mediation effect of reverse logistics service quality, and a significant moderation effect of conflict frequency on the indirect relationship. However, conflict frequency, contrary to the hypothesis in the study, strengthened the indirect relationship. Furthermore, the moderation effect of conflict frequency on the direct relationship was insignificant. This study will help managers better understand the best practices leading to effective management of reverse logistics processes, particularly product returns.     

Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity

Inspirational brand story is a widely used marketing strategy in brand building. However, few empirical studies have investigated the underlying mechanism and boundary conditions of a successful brand story strategy. The current study examined the influence of lead character's gender in inspirational brand story on consumer–brand identification based on the social identity theory, benevolent sexism, and gender schema theory. Results from two experiments demonstrated that the gender of inspirational brand stories has an impact on consumer brand identity through the mediation effect of sympathy. Compared with a male character, a female character elicits viewers' sympathy, which results in high brand identification. Such a gender effect is stronger when there is a high level of perceived gender role conformity. Theoretical and managerial implications are discussed.     

HR managers’ talent philosophies: prevalence and relationships with perceived talent management practices

Abstract

HR managers have different beliefs about the nature, value, and instrumentality of talent—referred to as ‘talent philosophies’. In line with cognitive psychology, we reason that talent philosophies are similar to mental models that influence how HR managers interpret and use talent management (TM) practices within their organizations. In this article, we explore the prevalence of four different talent philosophies (exclusive/stable; exclusive/developable; inclusive/stable; inclusive/developable) in a sample of 321?HR managers. We then explore how talent philosophies relate to organizational context (i.e. size, ownership form, multinational orientation) as well as to HR managers’ perceptions of their organization’s TM practices. Cluster analysis corroborated the presence of the four talent philosophies in our dataset. All four talent philosophies were represented almost equally often in the overall dataset. Organizational size was found to be related to talent philosophies, such that HR managers who worked in smaller organizations were more likely to hold an inclusive talent philosophy. We also found support for the relationship between talent philosophies and perceptions of the exclusiveness or inclusiveness of the organization’s definition of talent, and its degree of workforce differentiation. Contrary to expectations, results did not support a link between talent philosophies and perceived talent identification criteria.     

When profession trumps potential: The moderating role of professional identification in employees’ reactions to talent management

Abstract

This study aimed to investigate the role that a professionalized context plays in shaping employee reactions to talent management decisions. We examined the mediating role of felt obligation in the relationship between talent ratings and organizational citizenship behavior. Further, the study tested whether professional identification moderates the relationship between talent ratings and felt obligation towards the organization. Five hundred and ninety-eight teachers that had recently received ratings of their talent status responded to a survey questionnaire. Felt obligation mediated the relationship between talent ratings and organizational citizenship behavior. Furthermore, professional identification moderated the relationship between ratings of potential and felt obligation in such a way that the relationship was strongest for the teachers expressing the lowest professional identification. At high levels of professional identification, the relationship was not significant. These results indicate that conventional talent management might be less effective for increasing favorable attitudes and behaviors among employees in highly professionalized contexts, such as the education sector.     

城乡结合部发育阶段划分与土地管理策略——以重庆市为例

依据重庆市2013年建成区现状、行政区划和城乡总体规划,运用空间分析方法对重庆市城乡结合部发育阶段进行划分,并在调研基础上指出不同发育阶段存在的土地问题和完善策略。研究表明:重庆市低速、中速、快速和高度城市化乡镇分别占29.55%、27.27%、31.82%和11.36%;城乡结合部不同阶段乡镇土地问题存在明显差异,但它们之间具有内在关联性;低速和中速城市化乡镇的土地问题主要围绕"土地监管",而后两类乡镇主要围绕"土地征用";城乡结合部土地管理应注重协调远期利益与近期利益的关系、历史遗留问题与未来趋势把握的关系和城市拓展与培育城郊发展的关系。     

产业集群的识别界定——集群度

产业集群的界定识别是研究产业集群其它相关内容的基础。已有的产业集群识别方法用来辨认产业集群存在与否及其内部的产业联系存在很大的缺陷,如研究结果比较模糊、统计口径和分类标准不统一,使其结果不很理想。文章在对已有研究的述评基础上,提出了产业集群界定识别的集群度识别的二步法,即先是产业聚集程度,其次在产业聚集程度基础上集群度的衡量。据此,并以浙江的产业集群实例作为佐证。     

经济结构调整视角下区域产业集群的识别与选择

笔者以当前经济结构调整的要求为视角,确定现代产业集群的选择基准,在此基础上构建产业集群选择的指标体系,然后利用因子分析法,以西安市制造业为例分析各个产业集群的效果,最终筛选出该区域优势产业集群为:以汽车制造和航空航天器制造为主的交通运输设备制造业产业集群;以中药材和化学药品为主的医药制造业产业集群;电器机械及器材制造业产业集群。     

Understanding conflicting perspectives in event planning and management using Q method

There is a need to better understand the interests of actors in the planning and management of major events. The diversity of actor perspectives about an event creates a wicked problem set that event organisers and public officials find difficult to understand, let alone address. This paper focuses on problem identification as one stage in the event planning and management process. It explores how problem structuring can contribute to more effective planning and management of actors' interests. The value of Q methodology is explored through a case study of the Australian World Rally Championship. Four perspectives are identified in the problem structuring process: the Skeptics, the Materialists, the Middle-grounders and the Supporters. The findings demonstrate that Q methodology is effective in identifying the depth and breadth of different problem perspectives, providing insights into the importance of different perspectives, and can be used reflexively to anticipate and manage potential conflict.