Virtual Teams and International Business Teaching and Learning: The Case of the Global Enterprise Experience (GEE)

The increasing importance of global virtual teams in business is reflected in the classroom by the increased adoption of activities that facilitate real-time cross-cultural interaction. This article documents the experience of students from two Colombian universities who participated in a collaborative international project using virtual teams as part of the international business (IB) curriculum. The data reveals that in spite of challenges associated with time zone differences, technology limitations, and trust issues, the vast majority of students perceived that the use of virtual teams as a teaching tool facilitates cultural understanding and IB-relevant learning. The findings of this research suggest that online experiential exercises can be an effective approach in teaching and in the development of virtual collaboration skills.     

国际生物经济发展政策及对我国的启示

被誉为"第四次浪潮"的生物经济是一种全新的经济形态,将成为21世纪20年代后世界经济发展的主体。为了能成为生物经济浪潮的引领者,世界各国都制定了各种优惠政策来促进生物经济的发展,充分发挥生物经济对经济社会的推动作用。对在生物经济领域领先国家的生物技术产业发展政策进行梳理和分析,并在此基础上提出发展我国生物技术产业的政策和建议。     

体验经济视角中的旅行社产品创新研究

本文从体验经济的视角出发,分析体验经济时代产品创新对于旅行社发展的必要性入手,并对旅行社产品创新策略进行了探讨。     

Co-creating brands: Diagnosing and designing the relationship experience

The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17.]. One of the key foundational propositions of this logic is the customer as “always being a co-creator of value” where “the brand becomes the experience” [Prahalad, C.K., The co-creation of value. J Mark 2004; 68 (1): 23.]. In this paper, the authors examine the concept of brand relationship experience in the context of co-creation and service-dominant logic and outline a conceptual model for designing and managing the customer experience. Case study research illustrates how this model helps in the design and management of the brand relationship experience for an innovative new product.     

旅游购物顾客价值分析与顾客价值链构建——基于体验视角

旅游购物是旅游活动的重要组成部分,游客在旅游购物中获取的价值对旅游活动的整体价值感知具有很大影响。本文基于体验视角,将旅游购物顾客价值解析为实用性价值、情感性价值、社会性价值和体验性价值四个维度,并在此基础上构建了旅游购物顾客价值链,指出体验活动是其中的关键环节。     

Study on RMB Capital Account Convertibility

人民币资本项目完全可兑换是我国外汇管理体制改革的最终目标。中国应学习和借鉴国际有益经验,调整开放思路和重点,推进利率汇率市场化改革,审慎推进跨境人民币资本项目业务,加强统计监测与分析预警,防范跨境资金异常流动风险,逐步实现人民币资本项目可兑换。     

商业模式创新中场景价值共创动因及作用机理研究

随着智慧互联技术的创新性应用,产品智能化、服务化、情感化发展趋势日益明显,用户需求在时间、地理空间及情感方面的高度耦合引起商业应用场景的海量涌现。由此,场景化商业模式创新在现实商业应用层面越来越广泛,并引起了学术界的高度关注。立足于商业模式新视角,探究场景构成要素、场景价值创造动因及其作用机理,以价值创造为核心,以情感体验、社群渠道、连接机制为场景的潜变量,论证了场景价值是基于顾客生活方式和生活细节的情感体验,并在特定消费情景中由企业与顾客共同创造、顾客自己独立创造出来的价值。研究成果打开了商业模式视角下对场景价值探究的黑箱,对现有企业商业模式创新设计提供了有益借鉴。     

稳步推进人民币汇率制度改革——结合国际经验的探讨

为了保持国民经济稳定快速增长，为了给金融改革创造适当的外部环境，为了应对较大规模的“货币错配”风险，为了防止“日元升值综合症”在中国重演，人民币汇率弹性化改革应当采用渐进方式。这个过程中，为了有效抵御国际投机资本冲击，中国应采用由公开宣布的管理浮动汇率制度、着眼于汇率稳定的频繁外汇市场干预、规模较大的外汇储备组合而成的“三位一体”政策组合；为有效控制汇率风险，中国还应加强针对货币错配的资拳项目管制和审慎监管。     

国际大都市地铁沿线商业开发的经验及其启示

国际大都市地铁商业系统在城市商业系统中占有举足轻重的地位。本文分析了纽约、伦敦、东京、巴黎、新加坡和香港等国际大都市地铁商业开发的成功经验,并从地铁沿线土地及商业规划、土地开发模式、商业网点布局与配套、地铁商业业种业态业制的选择,地铁商业发展的指引及鼓励政策、限制措施等方面提出了对我国的启示。     

Mobilising identity and culture in experience co-creation and venue operation

This paper examines the multiple ways in which notions of identity and associated cultural values are entangled in the management and operation of commercial hospitality spaces. The paper reviews literature on experience, identity and hospitality operations management within the experience paradigm and argues that existing work provides limited insights into how identities are ‘experientialised’ within hospitality venues. Empirical data are used to demonstrate how management and consumers mobilise direct and associative references to identity. The paper conceptualises the processes involved in venue operation through the notion of inducement, and it discusses the spatial, material, performative and representational practices in the creation of hospitality experiences.