我国主题酒店营销探析

体验经济时代的到来使得国内主题酒店面临新的机遇和挑战,不能准确把握消费者需求、营销理念过时、缺乏新颖的营销策略等问题成为主题酒店不能完全适应现阶段消费者行为和需求转变的障碍。本文提出在主题酒店实施体验营销的观点,并从制定体验营销战略和体验营销组合策略两方面着手分析,使主题酒店能更好地满足消费者的体验需求,实现自身长远发展。     

管理层海外经历、短视主义与企业创新：有调节的中介效应

高管海外经历具有知识溢出效应,能够促进企业创新。采用2012—2020年中国A股上市公司数据,实证检验管理层海外经历、短视主义对企业创新的影响机制。结果表明,管理层海外经历通过抑制短视主义促进企业创新,这一影响路径受到融资约束的前半路径调节和政府补助的后半路径调节。基于企业生命周期视角,上述影响路径在成长期和成熟期成立,在衰退期不成立,融资约束对上述影响路径的前半部分调节在成熟期成立,政府补助对上述影响路径的后半部分调节在成长期成立。研究结论有助于打开管理层海外经历对企业创新影响机制的“黑箱”,拓展管理层海外经历经济后果研究,为企业创新高质量发展提供经验证据。     

四十年来中央银行的研究进展及中国的实践

改革开放四十年来,中国金融体系从无到有,发生了翻天覆地的变化,目前已基本建成了与中国特色社会主义市场经济相适应、具有活力和国际竞争力的现代金融体系。这四十年,现代货币经济学和全球中央银行政策实践也发生了深刻变革。作为全球最大的新兴发展加转轨经济体的中央银行,中国人民银行面临的现实约束条件更加复杂,央行的研究为推动中国金融体系发展和央行科学决策提供了可靠支撑,既与世界同步,也具有自己的鲜明特征。本文以世界经济十年左右的周期波动及与之相伴随的货币经济学理论进展和中央银行政策变迁为主线,总结了四十年来中央银行的研究进展和中国经验,旨在进一步推动中央银行的理论研究,更好地促进金融高质量发展。     

企业集团开展风险投资的组织模式研究

组织模式是国际大企业集团成功开展风险投资的重要保证。基于理论和案例的分析表明:虽然目前风险投资的四种组织模式服务于不同企业集团的战略发展目标,但主流模式及其做法,仍可为我国大企业集团开展风险投资提供经验借鉴。     

Tourism value VS barriers to booking trips online

The purpose of this research is twofold. Firstly, this study examines the influence of economic, social, physical, and technological attributes associated with tourism on the role played by personal characteristics such as anxiety, perceived risk and experience in booking trips online on online purchase intention and electronic word-of-mouth (e-WOM). Secondly, this study analyzes the moderating effect of use contexts (desktop computer vs. smartphone/tablet). Results revealed that the values attributed to tourism anxiety, risk, and experience positively affected online purchase intention and e-WOM, therefore confirming the proposed moderation effect.     

CEO经验及个性对企业动态能力的影响分析

在动态能力的理论框架下,不同CEO的经验和个性对企业运用和发展动态能力的影响不同,现探索不同CEO的经验和个性对企业适应环境变化的战略行为会产生哪些影响。实证研究表明,跨国工作经验和专业领域经验的CEO则对企业运用和发展动态能力具有显著的正向影响。具有外向性、开放性和情绪稳定性特征的CEO对企业运用和发展动态能力具有显著的正向影响。另外,CEO的跨国工作经验和专业领域经验对企业适应环境的变革行为具有调节作用。     

A multilevel synthesis of subjective and objective measures of foodservices in the experience process

This study develops a multilevel framework that connects customer-to-customer (C2C) interaction quality to brand attachment through customer experience. Two food traits—uniqueness and taste—and service quality are posited to play different roles in this link. This research contributes to the literature on the effects of food traits and service on the experience creation process at upscale restaurants. By including both objective measures from user-generated ratings and subjective measures from customer evaluations of restaurant dining, this research sheds new light on the cross-level direct and moderating effects on the experience creation process, and thus answers the question of when and how this process is contingent on food traits and service of different dining outings. It further contributes to the brand attachment literature by revealing the cross-level moderated mediating effect of customer experience on customer emotional connection to a restaurant brand.     

Tourism experiences vs. material purchases: Effects of eudaimonic consumption motive on consumers’ reactions to invidious comparisons

Due to easy travel information access, tourists nowadays are susceptible to invidious post-purchase comparisons (e.g. realizing a better deal after purchase), which may compromise their satisfaction and further hurt the business. To understand this less-tapped issue, particularly in a context closer to reality where people spend limited discretionary income on both tourism experiences and material possessions, this study investigates to what extent people are disturbed by invidious comparisons in tourism experiential versus material consumptions. Drawing on the experience recommendation theory and eudaimonia-hedonia literature, we propose the presence of eudaimonic consumption motive as a critical determinant of resistance to invidious comparisons. Moreover, the implicit eudaimonic motive is the key contributor to the greater resistance of tourism experiential purchases to invidious comparisons than material purchases. Findings from two experimental studies supported these propositions. This study bridges and expands both experience recommendation and eudaimonia literature, while also informs approaches for alleviating invidious comparisons.     

Stars,Votes, and Badges: How Online Badges Affect Hotel Reviewers

As online reviews, ratings, and helpful votes in e-commerce platforms become industry-centric, this study examines how virtual badges affect the online behavior of reviewers and readers based on status-seeking theory in an online environment. This study finds that online readers prefer reviews with low ratings to those with high ratings; however, reviewers with high-level badges tend to post moderate ratings and avoid extreme ratings. Casting doubt on the efficiency of current online incentive systems, user-generated content websites may establish a qualitative index to measure the quality of customer reviews from a long-term perspective to encourage reviewers to continue creating high-quality contents.     

How do senior managers influence experience innovation? Insights from a hospitality marketplace

Pine and Gilmore garnered attention from both academics and practitioners when they introduced the experience economy paradigm (1998). Central to the authors’ work is the notion that experiences are distinct economic offerings – differentiated, co-created, and memorable – requiring continuous innovation to meet the needs of increasingly demanding and savvy consumers. The purpose of this study was to build upon the work of innovation researchers in business by examining innovation in an understudied context; the goal was to provide a back of the house view of innovation in organizations whose main economic offering is an experience. An exploratory sequential mixed methods study was conducted to examine the ways senior managers influence innovation at the business unit level and to test the relationships between specific leadership practices and innovation performance. Findings from executives in four segments of a hospitality marketplace suggest three organizational capacities – Connect, Energize, Refresh – are associated with continuous innovation of memorable experiences.