体验视角下提高游客满意度策略研究——以扬州古运河历史街区为例

为了满足游客的体验需求,本文对扬州的古运河体验、双东历史街区的服务体验、街区的设施体验、娱乐体验和环境体验等进行了探讨和问卷调查,了解游客不满的元素,最后探索出提高游客满意度的方法和策略,从而使游客获得不一样的体验,最终使得游客获得高质量的旅游体验。     

Stars,Votes, and Badges: How Online Badges Affect Hotel Reviewers

As online reviews, ratings, and helpful votes in e-commerce platforms become industry-centric, this study examines how virtual badges affect the online behavior of reviewers and readers based on status-seeking theory in an online environment. This study finds that online readers prefer reviews with low ratings to those with high ratings; however, reviewers with high-level badges tend to post moderate ratings and avoid extreme ratings. Casting doubt on the efficiency of current online incentive systems, user-generated content websites may establish a qualitative index to measure the quality of customer reviews from a long-term perspective to encourage reviewers to continue creating high-quality contents.     

我国地方债可持续性研究*--以澳大利亚地方政府融资模式为鉴

在我国金融机构贷款规模收紧、项目投资收益有限、地方政府土地财政模式受到遏制以及举新债偿旧债压力倍增的背景下,地方政府探索新的投融资模式、缓解地方债压力成为当务之急。本文梳理了国内有关地方债的研究成果,介绍了我国地方债的基本情况,分析其可持续发展的隐患,在总结和借鉴澳大利亚地方政府融资经验的基础上,提出了探索发展市政债券市场和创新地方政府融资模式的建议。     

日本、德国科技金融结合机制研究

本文以银行主导模式的典型代表日本、德国为例,分别从政府的扶持政策、直接融资市场（风险投资市场、资本市场）和间接融资市场（信用担保）三个方面对其科技金融模式进行研究。结论表明,日本、德国这种银行主导的融资模式,在强化间接融资市场的同时,积极发展资本市场,整合了直接融资市场和间接融资市场,减少了金融机构与科技中小企业之间的信息不对称,在很大程度上满足了科技中小企业的融资需求,有效地激发了科技中小企业的发展潜力。总体而言,这种银行主导科技金融的模式对于促进科技与金融的有机结合是有效的。     

互联网金融的国际经验、风险分析及监管

互联网金融是将电子支付与金融业相结合的一种产物,也是金融供需存在缺口以及渠道创新下的必然产物,它最显著的优势就是创新。央行作为金融管理部门,关注和鼓励互联网金融的创新,并针对创新过程中存在的风险加强监管,2014年3月13日,央行下发紧急文件暂停支付宝、腾讯的虚拟信用卡产品,同时暂停的还有条码（二维码）支付等面对面支付服务。央行强化互联网金融监管,对互联网金融的健康可持续发展有其重要意义。本文收集整理了国外互联网金融的业务类型及主要经验,分析了我国互联网金融发展面临的主要风险,提出强化监管规范我国互联网金融发展的建议。     

探析东京湾区建设经验对粤港澳大湾区发展的启示

推动和促进粤港澳大湾区的建设是我国对外开放战略发展的重要一环。本文从粤港澳大湾区的建设出发,通过与世界其他三大湾区的发展情况进行对比以及对东京湾区发展路径的分析,为我国粤港澳大湾区的建设提供经验启示。     

行政诉讼和解入法的风险控制——以域外行政诉讼和解制度设计的比较分析为基点

在行政诉讼法中确立行政诉讼和解制度,是行政诉讼审判实践发展的客观需要。但是在我国行政诉讼不适用调解的原则下,修法构建和解制度,要特别注意改变现行体制所带来的风险问题。通过对大陆法系的德国、日本及其我国台湾地区行政和解制度的设置和运行的比较分析,冀为我国确立行政诉讼和解制度提供一定的借鉴经验。     

发达国家农业现代化的基本经验及其对我国西部农业现代化的启示

农业现代化是我国西部农业发展的必由之路。发达国家的农业现代化是借助于制度、市场与科技这“三驾马车”实现的,而我国西部农业发展却在制度、市场与科技方面存在着严重的问题。为此,必须以发达国家农业现代化的基本经验为指导思想,结合我国西部“区情”,通过制度创新、产业创新以及科技创新,走出一条具有我国西部特色的农业现代化道路。     

Bridging the gap between technological possibilities and people:: Involving people in the early phases of technology development

Technology provides endless promising possibilities to support people's lives. In reality, it is not a matter of what is possible, but rather a matter of how and when technology will be integrated, accepted and adopted by people. However, conventionally within organizations the areas of technology development and market research are not closely related nor applied in the process of innovation and do not always share the same scope. In that sense there is a gap between the potential of technology and humankind's preferences.This paper discusses the current areas of technology development and market research in a business environment and proposes an integrated approach to bridge the gap between technology and people, in which people, rather than market sizes become central in the development of technology. In addition, it also describes how this approach of people-driven innovation is brought into practice through the development of early experience demonstrators. The core focus of this paper is on the processes and practices regarding innovation within an organization, rather than the adoption of innovation by users or the rate of the adoption of a marketed solution (Rogers, 1995 [E.M. Rogers, Diffusion of Innovations, The Free Press, New York, 1995. [1]]).     

Does the level of experience have an effect on CRM programs? Exploratory research findings

A growing body of academic and practitioner literature has highlighted the differences in definitions and approaches to customer relationship management (CRM), suggested frameworks for successful CRM implementation, and provided evidences of CRM success and failure. Such accumulating wisdom might be expected to imbue practice with knowledge of what works better in CRM and to entail, therefore, an improving experience of CRM over time. To date, however, the effect of experience on CRM implementation has not been discussed in literature. This paper studies CRM from the organisational learning perspective. It provides evidence from empirical research conducted among users (firms), consultants, and suppliers (software vendors) about the effect of experience on CRM. The exploratory research findings of this study draw attention to the extent to which firms deploying CRM are sensitive and responsive to what they might learn from their implementation efforts and establish a platform for future research. The paper suggests the need for the two processes of CRM and organisational learning to move in tandem to be mutually beneficial.