外向型经济转型的逻辑、政策和启示——基于国际经验比较的分析

20世纪80年代到90年代,日本、韩国和中国台湾地区实现了外向型经济的转型。转型之前,三个国家和地区都具有顺差持续扩大、经济高速增长、高储蓄率、高投资率和低消费率以及汇率管制和;12率低估等显著经济特征。通过实施相应的汇率调整政策、结构性经济政策和宏观经济政策,三个国家和地区实现了需求结构的变化和供给结构的调整,进而推动了外向型经济的成功转型。通过对三个国家和地区外向型经济转型经验的总结,可以得出五点启示：一是要注重长期和短期政策的配套实施;二是要形成更富有弹性的汇率调整机制;三是要实施多层次的经济结构调整政策;四是要采取审慎和稳健的宏观经济政策;五是要推进多个层面的经济体制改革。     

消费者关系依恋对品牌体验和重购意向的影响研究

消费者品牌体验是其自身与外界环境之间作用的心理过程和结果,消费者和品牌之间建立关联关系是体验进行的基础。研究以关系依恋、品牌体验和重购意向分别作为前置、中介和结果变量,结构方程模型检验结果显示关系依恋对品牌体验各维度和重购意向具有显著的影响作用,该过程是一个部分中介模型,品牌体验的感官和关系维度对重购意向影响显著。研究结果从理论上扩展了顾客体验的消费者心理过程研究,对市场营销管理也具有一定的启示。     

国外经验给广州现代化大都市建设的启示

透析美国、日本、韩国、新加坡等现代化国家的城市发展史,不难发现,它们在城市建设方面共存着许多惊人相似的经验。这些宝贵的经验,对我国现代化国际大都市的建设应有所裨益。     

海业内涵的界定及其经济形态初探

本文引入了"海业"一词,并给出了一个描述性定义与行为模型;在此基础上总结了海业的涉海业、涉渔性、商业性、自然性、体验型、文化性特征;分析了渔业、水产业、海业的层次递进关系;阐述了海业的经济形态划分问题,认为海业属于体验经济.     

Designing experiences strategically

Companies willing to enter into the experience economy have available procedures for experience design and evaluation but not for strategic decision-making on what experiences to incorporate into their offering. This study presents a procedure for identifying experiences and for assessing their customer value. The fieldwork consists of a logbook technique for experience identification and their subsequent strategic assessment considering people's perceptions of the influence each experience has in their quality-of-life, their interest in living each experience, and their previous knowledge of each experience. The paper focuses on experiences related to environmental design. In that setting, the procedure led to the identification of 13 different experiences. A clustering analysis identified six groups of experiences accordingly to the perception of 142 persons interviewed: experiences that have a ready market, experiences with a market to captivate, experiences with a potential market, experiences indifferent for a given market, experiences with lost clients and experiences that need a better adjustment to the market.     

Industry and startup experience on entrepreneur forecast performance in new firms

I theoretically develop and empirically investigate the role of industry and startup experience on the forecast performance of 2304 entrepreneurs who have started new businesses. Using the Kauffman Firm Survey I show that industry experience is associated with more accurate and less biased entrepreneur expectations. Further, the benefit of industry experience on entrepreneurial forecast performance is greater in high-technology industries. These findings are consistent with knowledge of the setting informing entrepreneurial decision making, especially in highly uncertain environments. However, in contrast to the prevailing view in the literature, I find no significant evidence that startup experience improves entrepreneurial forecast performance.     

制度距离对中国上市公司跨国并购绩效的影响

跨国并购是现阶段中国企业“走出去”的重要模式。随着中国企业跨国并购事件的迅速增长，从制度距离层面对跨国并购整合效果与并购绩效的研究成为热点。然而，不同学者对制度距离影响跨国并购绩效的实证研究却得出不同结论，其作用机制与效果仍待进一步探究。以中国上市公司成功实施的60起跨国并购案例为研究样本，以样本企业并购事件发生前后两年总资产收益率变化为因变量，通过剖析制度距离不同层面及并购母公司国际经验与知识吸收能力的中介作用，明确了制度距离不同维度影响跨国并购绩效的路径与机制。     

从消费者心理剖析体验式店面设计策略——以东京银座珠宝品牌店终端设计为例

随着经济形态的演变,社会经历了从产品经济时代、商品经济时代、服务经济时代,最终进入了全新的体验经济时代。步入体验经济和符号消费时代,消费已成为最热门的主题之一。本文以东京当代最为前沿的珠宝店的终端设计为例,从消费者心理角度,从店面、橱窗、装修、陈列、动线等等全方位地探讨了体验时代的终端设计策略。     

Tourism experiences vs. material purchases: Effects of eudaimonic consumption motive on consumers’ reactions to invidious comparisons

Due to easy travel information access, tourists nowadays are susceptible to invidious post-purchase comparisons (e.g. realizing a better deal after purchase), which may compromise their satisfaction and further hurt the business. To understand this less-tapped issue, particularly in a context closer to reality where people spend limited discretionary income on both tourism experiences and material possessions, this study investigates to what extent people are disturbed by invidious comparisons in tourism experiential versus material consumptions. Drawing on the experience recommendation theory and eudaimonia-hedonia literature, we propose the presence of eudaimonic consumption motive as a critical determinant of resistance to invidious comparisons. Moreover, the implicit eudaimonic motive is the key contributor to the greater resistance of tourism experiential purchases to invidious comparisons than material purchases. Findings from two experimental studies supported these propositions. This study bridges and expands both experience recommendation and eudaimonia literature, while also informs approaches for alleviating invidious comparisons.     

CEO经验及个性对企业动态能力的影响分析

在动态能力的理论框架下,不同CEO的经验和个性对企业运用和发展动态能力的影响不同,现探索不同CEO的经验和个性对企业适应环境变化的战略行为会产生哪些影响。实证研究表明,跨国工作经验和专业领域经验的CEO则对企业运用和发展动态能力具有显著的正向影响。具有外向性、开放性和情绪稳定性特征的CEO对企业运用和发展动态能力具有显著的正向影响。另外,CEO的跨国工作经验和专业领域经验对企业适应环境的变革行为具有调节作用。