互联网消费金融资产证券化的发展反思与监管建议

自从2005年《信贷资产证券化试点管理办法》实施以来,在政策红利、经济发展、消费刺激以及技术深化的时代背景下,对互联网消费金融进行资产证券化日益成为金融市场发展的热点。互联网消费金融机构通过资产证券化,可以全面实现期限转换、信用转换、流动性转换以及风险转换等金融核心功能;但互联网消费金融资产证券化的过度创新发展,同时也带来了诸多法律风险,包括基础资产的真实性风险、破产隔离和真实出售的风险、信息披露不透明的风险以及杠杆率水平过高的违规风险。对此,本文通过分析目前我国互联网消费金融资产证券化的监管现状与不足,以给出互联网消费金融资产证券化健康发展的监管建议。     

Empirical Generalizations in Search Engine Advertising

This article compares prices per click and search engine advertising (SEA) effectiveness across six countries and 15 industries over four years. We find that prices per click are highest in the United States and United Kingdom, as well as in the financial and Internet services industries, but are lower in retail than in services industries. In highly competitive markets, increases in SEA expenditures may increase prices per click that do not necessarily lead to higher advertising effectiveness, here measured as a higher number of clicks. To analyze and compare advertising effectiveness across industries, we decompose the effect of increases in SEA expenditures on prices per click (price effect) and number of clicks (quantity effect). A cross-country, cross-industry study shows that 44 percent of the increase in SEA expenditures is associated with more clicks and 56 percent with higher prices.     

Idealized images of the male body in advertising: a reader‐response exploration

This study used an interpretative methodology for exploring men's reactions to the representation of male bodies in advertising, particularly when men are portrayed in a sexual or naked pose and complemented past studies by investigating whether or not men felt that they were being objectified or exploited in advertising in the same manner as critical and feminist literature has suggested in relation to women. The extent to which men felt that the representation of idealized male images in advertising had an adverse effect on their self‐image and self‐esteem is discussed. Emergent interpretive themes include homophobia, gender stereotyping and the legitimization of the exploitation and use of sexuality in marketing. The implication for brands is explored.     

浅析保险公司资金运用

保险资金运用是我国现代保险业得以生存和发展的重要支柱。如何加强保险资金运用已成为一个重要课题。本文分析了保险资金运用的方式、原则,并提出了完善保险资金运用的建议。     

Tourism firm restructuring: Does the attention of individual investor matter?

We examine the power of individual investor attention in increasing tourism firms' restructured performance, the different effects caused by ‘attention heterogeneity’, the moderating effect of media coverage on the relationship between individual investor attention and tourism firms' restructured performance, and the robustness of the effects. The results indicate that 1) individual investor attention has a significant positive effect on tourism firms' restructured performance, 2) individual investor attention via mobile devices influences tourism firms' restructured performance more than attention via computers, 3) the moderating effect of media coverage on this relationship varies with time and media heterogeneity, and 4) the effect of individual investor attention is immediate, while time is needed for the moderating effect of media coverage to appear. The main effect of individual investor attention and the moderating effect of media coverage on tourism firm performance do not depend on the firm size or the proportion of individual shareholders.     

论金融统计中金融资产的分类调整

本文首先介绍了目前金融统计中金融资产的分类与建议财务会计中的金融资产分类．然后给出建议的金融统计中金融资产的分类调整结果,重点介绍了其中的各个金融资产类型,还针对金融资产流量核算、金融存量核算、金融市场统计等问题提出统一协调的建议。论文最后作了总结,展望了后续研究。     

柳州市房地产信贷规模与房地产价格关系的实证分析

本文在对柳州市房地产市场发展的信贷支持进行定性分析的基础上,利用2003年1季度至2009年4季度的季度数据,运用多变量协整分析技术对房地产信贷与柳州房地产市场价格波动之间的关系进行实证检验,结果表明柳州房地产信贷规模变动是房地产价格变动的主要原因之一,但房地产信贷变化不是对房地产市场状况的反映。