我国广告创意产业发展的路径创新

本文针对我国广告创意产业发展路径存在的问题,结合全球广告产业发展趋势,提出我国广告创意产业发展的路径创新策略,即以专门化和专业化强力重建广告产业核心竞争力,并在广告产业集群基础上,通过并购与联合等资本运作方式实现集团化发展,提升广告产业规模和专业代理能力。     

Effects of perceived constraints and negotiation on learned helplessness: A study of Chinese senior outbound tourists

Learned helplessness is an important psychological construct that may influence senior tourists' subjective wellbeing while travelling. Employing a mixed-method approach and a multi-sample design, this study examines how Chinese senior outbound tourists’ perceived travel constraints and negotiation efforts affect learned helplessness in outbound travel. We identified four perceived constraints (perceived incapability, lack of suitable travel agencies and services, lack of information and personal support, and complex travel decision-making) and three negotiation strategies (seeking family support, physical/health preparation, and learning). Multiple regression analyses showed that among the four perceived constraints, only perceived incapability increased learned helplessness significantly; conversely, negotiation in general reduced learned helplessness. However, not as expected, negotiation was not founded to be a moderator between perceived constraints and learned helplessness. Theoretical and practical implications are also discussed.     

Exploring the influence of tourists’ happiness on revisit intention in the context of Traditional Chinese Medicine cultural tourism

Based on how tourists interpret the destination experience and on attachment theory, this study investigates the influencing mechanism of tourists' happiness on revisit intention for traditional Chinese medicine (TCM) cultural tourism destinations. Three tourist samples confirm the three dimensions of tourists' happiness: positive emotions, engagement, and meaning. Two surveys were conducted to test the direct and indirect influence of tourists' happiness on revisit intention and the moderating role of tourists' health consciousness. The results show that tourists' happiness promotes memorable tourism experience and place attachment, in turn stimulating revisit intention. The results also support health consciousness as a significant moderator between happiness, place attachment, and revisit intention. The findings enrich theoretical understanding of tourists’ happiness and provide marketing and management advice for TCM cultural tourism destinations.     

Psychological factors affecting memorable tourism experiences

This study tries to explore psychological components of memorable tourist experience (MTE) that are most likely to recall tourists’ memories. Urban residents from three representative cities in China were selected as research samples, and totally 301 usable questionnaires were used for data analysis. The results showed that the recollection of MTE was positively affected by novelty, involvement and social interaction. It was also suggested that hedonism and novelty had positive effects on the vividness of MTEs significantly. Additionally, in the context of Chinese culture, two new psychological factors, social interaction and perceived serendipity, resulted in different effects on the MTE.     

语文课堂教学任务的反思与重构——西部地区中学语文课堂教学低效现象研究

课堂教学任务是为达到课堂教学目标对课堂教学活动内容所做的系统性规定与要求。长期以来语文课堂教学存在的"任务错位"现象,是导致语文课堂教学效率低下的主要原因。要改变这种状况,就要科学认识语文课堂教学任务的构成要素及其关系,重构语文课堂教学任务要素系统。语文课堂教学任务要素包括境、情、知、思、读、写、听、说、悟。这九种任务要素又可以分为三个层次。其中"境、情、知、思"是基础层任务要素,"读、写、听、说"是操作层任务要素,"悟"是发展层任务要素。     

语文课程审美教育本体论的理论变迁

我国语文课程审美教育本体论的理论变迁大致经历了三个阶段:一是延续了两千多年的以儒家思想为核心,以道家思想为补充的诗教课程审美教育;二是近百年来语文审美教育的曲折发展;三是新课改背景下语文审美教育的理论探索。纵观这三个阶段语文审美教育的发展,可以认为,语文课程审美教育本体论探究经历了关注主体生命(文质彬彬的君子,无为而无不为)——成就"理""心"(存天理,灭人欲)——提倡科学理性——重视主体生命的发展历程。     

英汉习语中西文化差异探源

习语是一个国家的语言和文化的结晶。通过对英汉习语语言特征、文化差异的对比和分析,全面地了解英汉言语风格和文化差异,深刻地了解认识英汉民族文化内涵,将对中西文化交流起到积极地促进作用。     

世界动漫产业链模式对中国式动漫产业链构建的启发

中国的动漫产业在各级政府的大力推动之下呈现出遍地开花的繁荣景象,但是,动漫产业的发展并不容乐观,其沿用的产业链模式仍然沿袭着国外通常的产业链模式,这从根本上制约了中国动漫产业的长足发展。所以,探讨符合中国国情的产业链,培植中国式的产业链模式,就显得尤为迫切。而且,在由"中国制造"到"中国创造"的角色转变过程当中,中国式动漫产业链模式的构建研究无疑具有世界性的意义,极有可能标志着于美日韩之外的第四种产业模式的崛起。     

中国经济思想史学会第十三届年会综述

本文介绍了中国经济思想史学会第十三届年会的主要议题,时与会代表围绕会议主题所提交论文的学术观点以及所进行的学术讨论进行了概括性和综合性的介绍与总结.     

邓小平中国社会发展道路思想探析

邓小平从中国近代历史发展、现实国情、未来发展方向三个方面论证了社会主义是中国社会发展的必由之路,揭示了中国共产党领导人民走社会主义道路是符合中国社会发展规律的正确选择,因此,必须坚持中国的社会主义发展道路,并从中国近代历史、现实和未来的内在联系来理解中国走社会主义道路的必然性、合理性,对人民进行社会主义教育。邓小平的中国社会主义发展道路思想,为我们提供了社会主义教育的整体性原则,实质上也为我们指出了把“两课”实践教学和现实国情整体的教育有机结合的方向。