Incorporating choice dynamics in models of consumer behavior

This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches. Proceedings of Session on Choice Dynamics at the Banff Symposium on Consumer Decision-Making and Choice Behavior. All authors share equally in content and remaining errors.     

Entrepreneurial rents and the theory of the firm

The creation of entrepreneurial rents occurs under conditions of uncertainty. Yet current theories of rent appropriation such as transactions cost theories of the firm focus their efforts primarily on how quasi-rents – rents that have already been created – are appropriated by parties to that exchange. Entrepreneurs face a dual challenge, that of creating entrepreneurial rents and appropriating some of these rents. Moreover, this challenge usually exists at a time when the entrepreneurial rents that might be created are not known or anticipatable. Indeed, entrepreneurs not only concern themselves with ensuring that they are able to appropriate at least some of the rents that might be eventually created but in fact they may not create any rents or potentially lose value. Understanding the dual nature of the rent creation and the rent appropriation problem has a variety of implications for the study of entrepreneurial organizations and generally for theory of the firm discussions.     

Tradeoffs between sensory attributes and organic labels: the case of orange juice

Researchers have investigated the role of sensory attributes and organic labels on consumers’ preferences and perceptions of food, but few has examined whether sensory attributes are relevant for consumers who prefer organic food and the extent to which sensory attributes influence consumer's marginal willingness to pay for organic food. The objective of this study is to determine how sensory attributes and organic label work together to influence consumer's stated preference and marginal willingness to pay for orange juice. To achieve this, we conducted a blind sensory evaluation of two orange juices followed by a discrete choice experiment to determine the extent to which consumer's stated preference for orange juice labelled as organic is affected by sensory experience preceding the choice experiment. Random parameter logit models and latent class conditional logit models are used to explain stated preference. Results indicate that the effect of sensory attributes on consumer's marginal willingness to pay differed by organic juice and conventional juice.     

Emotional arousal and entrepreneurial outcomes: Combining qualitative methods to elaborate theory

This qualitative study of innovators in the superyacht industry blends longitudinal content analysis with narrative case vignettes to extend nascent theorizing about the antecedents and consequences associated with the arousal of entrepreneurial emotion. The empirically grounded framework induced through our research offers two key theoretical elaborations. First, it extends the existing set of theorized antecedents by highlighting the overlooked roles played by dramatic performances (staged or improvised) and ambient conditions (project, actor and venue considerations). Second, it calls attention to the consequences of emotional arousal for such entrepreneurial outcomes as generating novel solutions to specific problems encountered during the creation process, developing innovative end products, and fostering a general context for innovation.     

How should we divide the pie? Equity distribution and its impact on entrepreneurial teams

Drawing on a multiple case study approach and data on eight entrepreneurial teams observed over six months this article develops a dynamic model of the consequences of equity distribution among team members. Perceived justice of equity distribution emerged as a key variable influencing entrepreneurial team interactions and important entrepreneurial outcomes. High perceived justice triggered positive team interaction spirals, whereas low perceived justice triggered negative interaction spirals. Teams exposed to external threats drifted from a positive spiral to a negative spiral despite high perceived justice. We discuss the implications of our study for research on entrepreneurial imprints, justice, and exit.     

Entrepreneurship through a qualitative lens: Insights on the construction and/or discovery of entrepreneurial opportunity

This article applies inductive analytic techniques to identify and elaborate on two recurring themes that underpin the core puzzle of entrepreneurship research — where entrepreneurial opportunities come from. The first theme is the unique role of imprinting, or the profound influence of social and historical context in constraining the perceptual apparatus of entrepreneurs and delimiting the range of opportunities for innovation available to them. Second, our analysis offers insight into the counterbalancing role of reflexivity, operating at both individual and collective levels of analysis, in generating the ability of entrepreneurs to overcome the constraints of imprinting. These insights are based on a thematic review of the nine studies that comprise this special issue on qualitative research. The nine studies, individually and each in their own way, offer key insights into how we might better understand the emergence of entrepreneurial opportunity.     

经济增长、外商直接投资与政府选择

改革开放以来积极引进外商直接投资对加速国民经济的发展起到了重要的作用,其深层次的积极影响主要体现在示范效应方面.然而,随着时间的推移,国民经济运行对外商直接投资的依赖也正在形成和增强,这对国民经济的长远发展非常不利.在未来进一步深化对外开放的过程中,我国当然需要进一步扩大引进外商直接投资的规模,但政府应当着力于重构内资与外资的关系,在更好地促进国内资本生长发育的基础上来扩大引进外资,从整体上协调好对外开放与国民经济发展之间的关系.     

Prospects and problems in modeling group decisions

This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which models work well when and use those generalizations to provide guidelines for future research.     

东亚区域货币联盟实践、前景与对策

东亚区域货币联盟得到大多数理论研究的支持,各国政府也表现出较大的兴趣,东盟10+3货币互换安排和亚洲债券基金是东亚货币金融合作的两个标志性事件。在可预见的将来,东亚有可能出现某种松散的货币联盟,以流动性提供机制为核心、建立相对灵活的汇率稳定机制、以其他经济领域一体化为基础、保持“亚洲传统”的特色,是东亚货币联盟的四大特点。中国应该采取积极、灵活的政策,在全面经济金融合作的基础上支持区域货币联盟,并在其中发挥应有的作用。     

大学生社会创业动机结构研究

随着全球性社会创业的蓬勃兴起和我国构建和谐社会理念与实践的深入发展,在大学生就业形势日益严峻的形势下,大学生开展社会创业,对于缓解就业压力、解决社会民生问题、构建和谐社会都具有重要的现实意义。文章基于全国466名大学生社会创业者调查数据,对大学生社会创业动机的结构进行了实证分析。探索性因子分析结果表明:大学生社会创业动机有利他动机和利己动机。利他动机包括公共利益承诺、公平正义、奉献精神三个维度,利己动机包括成就导向和控制导向两个维度。验证性因子分析结果表明:进一步证实了大学生社会创业动机五因素结构模型。研究结果可用于我国大学生社会创业动机的测量,并为今后大学生社会创业动机与各种前因后果变量的相关研究提供定量分析基础。