绿色奥运中绿色营销与绿色物流发展策略的探析

从绿色奥运物质和意识两方面分析发展绿色营销,形成绿色物流管理系统是国际奥委会的政策导向和2008北京绿色奥运的需求。本文分析了绿色奥运的含义及绿色营销与绿色物流的理论基础,并提出发展绿色营销和绿色物流管理的策略。     

Multinational subsidiaries and green innovation

We address the questions of whether multinational (MNC) subsidiaries are more likely to introduce green innovation (GI) than domestic firms and how intra-MNC resources are likely contribute to this effort. Using the Community Innovation Survey for 14 European countries and adopting a knowledge-based view of the MNC, our results suggest that subsidiaries have an advantage of foreignness in GI as respect to domestic firms, especially when they have an innovation mandate (i.e., competence-creating subsidiaries). Our findings also support that intra-MNC and extra-MNC cooperation for innovation increases subsidiary probability to introduce GIs, the two being substitutes.     

Unveiling ways to reach organic purchase: Green perceived value,perceived knowledge,attitude, subjective norm,and trust

This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence consumption choice especially in the sustainable consumption domain of organic food, interpreted as green perceived value (GPV) in the reflective-reflective second-order latent. Second, as an attempt to extend the classic TRA, this study included trust and perceived knowledge in the research model in addition to the subjective norm, attitude, and behavioral intention. A partial least square structural equation method (PLS-SEM) was adopted to examine our research model with 251 samples. Our results revealed that GPV significantly affects consumer attitudes. Consumer attitudes and subjective norms also have a significantly positive effect on purchase intention. As an extended TRA, GPV has a significantly positive effect on trust while trust significantly impacts purchase intention. Further, perceived knowledge positively influences attitude and trust. By jointly considering TCV and TRA, this study proposes several implications emphasizing how GPV and perceived knowledge affects consumers’ organic food consumption choice based on the role of increased trust.     

How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness

This research empirically tests the combined effect of anticipated pride, anticipated guilt, and environmental consciousness in parallel to the Theory of Planned Behavior's main components on green purchase intention. For the first time, it also explores the interaction of environmental consciousness, anticipated pride, anticipated guilt, and attitude, respectively, on green purchase intention. Analysis of 304 responses collected from consumers in the United Arab Emirates revealed that environmental consciousness, attitude towards green products, anticipated pride, and anticipated guilt positively influence the intention to purchase green products, but not perceived behavioral control and subjective norms. Interestingly, anticipated pride increases green purchase intention under low level of environmental consciousness, while anticipated guilt decreases purchase intention. In contrast, anticipated guilt positively influences green purchase intention under high environmental consciousness, while anticipated pride does not. This study extends current knowledge related to green purchase behavior and provides a nuanced understanding of the influence of anticipated emotions. It also provides practical implications for marketers in the Middle East to formulate effective strategies to stimulate green products consumption.     

Corporate communication,sustainability, and social media: It's not easy (really) being green

This empirical research explores how 16 global corporations from four different industry sectors—retail, technology equipment, food/beverage/tobacco, and consumer goods—use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms’ corporate communication. The sample is divided into two subsamples (Green and Not Green firms) using Newsweek's Greenest Company 2012 rankings, and compared for differential use of social media and corporate reports. Results show that communication varies across firm and industry regarding types of sustainability initiatives reported, metrics employed, and communication media utilized, and that Green firms are more active than Not Green firms both in addressing sustainability and in general social media activity. Implications are discussed herein and recommendations are presented for companies seeking to better understand the effective use of social media and sustainability communication.     

绿色贸易措施的政治博弈

随着贸易自由化和全球经济一体化,世界各国出于维护本国国际竞争比较优势战略目标和实现贸易与环境协调发展的客观需要,以可持续发展为口号,以保护环境和人类健康为目的或借口,以产品标准、环境标志、绿色包装、贸易制裁等为手段的绿色贸易措施正在成为国际社会特别是发达国家越来越频繁使用的新的国际贸易保护手段。形形色色的绿色贸易措施正在向系统化、制度化和国际化方向演进。本文通过对近期一些国外经济学家的相关文献回顾,对绿色贸易措施产生的政治博弈过程进行简单的综述,为我国参与新一轮的WTO谈判提供一些理论参考。     

美国公司就“绿坝”过滤软件侵权告中华人民共和国及相关企业案评析——兼评美国“法院不方便管辖”在涉及中国企业案中的运用

2010年11月,美国加州中部联邦地区法院作出裁定,驳回索尼等个人电脑生产商关于撤销中国"绿坝"软件侵权诉讼的申请。法院主要理由是被告不能证明在美国诉讼使其承受和原告不成比例的"烦扰"和"压迫"。本案涉及美国"法院不方便管辖原则"的适用问题。本文认为,尽管在美国公民作为原告并在当地法院起诉的情况下,被告基于"法院不方便管辖原则"要求驳回诉讼比较困难,但中国企业仍然应该根据美国判例实践据理力争。     

发展我国绿色会展业的若干问题及对策

本文根据中外绿色会展观念及经验,陈述了绿色会展和绿色会展组织体系等概念,绿色会展对国家的可持续发展的意义,提出当前我国绿色会展项目中的主要问题,就推进我国绿色会展的不断深入进行探索并提出相应的对策。     

华南地区浅圆仓控温气调储粮技术应用新思路

控温和氮气气调储粮技术是绿色环保综合储粮的重要技术,随着20世纪末国家一批新建粮库的竣工投产,国内粮食储藏条件得到改善,尤其是仓房防潮、隔热、控温、气密等仓储性能得到显著提高。中央储备粮广东新沙港直属库借中储粮总公司氮气气调扩大应用项目推广之机率先在国内浅圆仓开展了氮气气调储藏玉米的试验,通过实验,论证了氮气气调对虫害防治、霉菌抑制和脂肪酸值控制方面效果显著,氮气气调储粮技术的应用对改善保管人员工作条件,降低劳动强度,提高工作效率优势明显,初步得出华南地区浅圆仓使用控温和氮气气调综合技术储藏玉米安全可行,社会、经济等综合效益显著。     

Participation in Green Consumer Policies: Deliberative Democracy under Wrong Conditions?

In policy debates about reducing environmental and social harms, political consumerism is often called for by actors from a broad political spectrum. This paper examines traits of deliberative democracy in cases where instruments of political consumerism (eco-labelling, certificates and standards) are developed. The empirical cases are processes surrounding eco-labelled, standardised forestry, food and electricity in Sweden. In green forestry certification, deliberative processes have taken place close to deliberative democracy ideals. Yet, these processes have been made possible because of equal power levels, although power, according to deliberative theory, should be irrelevant. In organic food labelling, a smothering consensus climate has enabled deliberation, although such a policy condition is at odds with certain deliberative democracy ideals. In electricity labelling, its deliberative processes were embraced by everyone, although the problem scope was narrowly defined, whilst fundamental problems were not addressed. If deliberative democracy researchers become involved in critical frame reflection in consumer-oriented policy making, changes can be made that help reduce environmental harms and strengthen public engagement in political consumerism.