中小企业营销道德认知与实践

对甘肃省河西地区232家中小企业进行实地调研,并进一步利用所收集到的相关数据进行归纳分析发现,河西地区中小企业经营者对企业营销道德的认知仍然处于相对较低的水平,而市场竞争的巨大压力又迫使企业在实践中履行营销道德,导致其实践相对走在了认知的前面;河西地区中小企业经营者对营销道德内涵的认知与西方企业营销道德的内涵维度相比,存在六个相似的维度,同时也存在不同之处;77%的被调研企业表示,企业营销道德与其营销绩效之间存在正相关关系。基于此,为更好地提高企业营销道德认知水平与践行力度,理论界应加大企业营销道德理论研究力度;通过正面引导和社会监督来增强企业践行营销道德的意识;建立道德营销的制度体系,加强道德文化建设。     

中小企业人力资源外包SWOT分析及实施对策

人力资源外包作为企业充分整合内外资源、优化资源配置的新型管理模式,能有效的促进企业将有限的人力资源发挥到最大效益。根据SWOT分析法的思想,对中小企业人力资源外包存在的内部优势与劣势、外部机遇与挑战进行了深入的分析。为了保证外包实施的有效性,从外包前准备阶段、外包实施阶段和外包评价与反馈阶段三个方面提出了相应的实施对策。人力资源外包虽然可以为中小企业带来诸多益处,但是其存在的不利影响同样值得注意,为了外包能达到预期的效果,发包企业必须对整个外包过程进行精心规划,每个阶段都有不同的任务,对每个阶段主要任务的分析是提出相应对策的关键。     

关于提高审计工作质量的思考

目前,在各级审计部门中尚存在对审计风险认识不够、审计方案制订流于形式、处理处罚越位、审计报告不准确等问题。应在审计观念、审计组织方式、审计制度上进行创新,切实加强审计队伍建设,做到提高审计工作质量与加强审计规范化建设相结合,真正把审计意见、决定落到实处。     

Appetizing learning in Swedish comprehensive schools: an attempt to employ food and tasting in a new form of experimental education

The word taste has several meanings: biopsychological, and cultural and social. Taste also influences food choice, though there is a widespread belief that tasty food is not synonymous with healthy eating patterns. In Sweden compulsory school daily meals are provided and Home Economics is a compulsory subject, while tasting lessons form an additional experimental form of education. The aim of this study has been to make a general evaluation of tasting lessons in four fifth‐year classes. The focus of the results is on pupils’ learning about, and interest in, food, and the opinions and reflections of teachers, catering staff and school heads. The participants were three professional focus groups comprising staff from four schools, and 48 pupils (eight groups with boys and girls in separate groups) from the same schools. Results showed that the children were prepared to be exposed to different foodstuffs, and the adults were prepared to be exposed to new educational methods. Two stages of children's learning have been described in connection with tasting: practice and experience, and verbalization and reflection.     

森林抚育补贴试点的实践与探索——四川省阿坝州案例

森林抚育补贴试点是我国继建立森林生态效益补偿基金制度后,林业政策的又一重大突破。文章介绍了四川省阿坝州开展森林抚育补贴试点的指导思想、原则、任务与范围。试点的主要方法及工作措施,包括强化组织领导、科学规划设计、严格质量监控、资金直达管理等。截至2011年1月,全州完成森林抚育补贴试点任务6666.8hm2总投资1000.2万元。在总结经验基础上,分析了试点工作存在的主要问题,提出相应措施和政策建议。     

Supplier-Retailer Relationships in the UK Fresh Produce Supply Chain

Abstract

Over the past decade, the UK fresh produce (fruit, vegetables, and salads) supply chain has undergone numerous changes, with retailers becoming increasingly powerful. The overall trend is towards the industry being dominated by a few large corporations operating on a national level, with some corporations even operating on a European or global scale. This process, which could significantly impact on the supplierretailer relationships, is examined in this study using indepth interviews with participants from the fresh produce supply chain. Amongst the findings are the following: Supply chain advancements, including backhauling, and factory gate pricing are causing some controversy because suppliers feel that these initiatives do not benefit their relationships with retailers. There is room for supplierretailer relationship improvement in areas such as trust, co-operation, and collaboration. Retailers, who have significant supply chain power, are starting to acknowledge the importance of suppliers in the gaining of gaining retail market share. Lastly, the intense process of supplychain rationalisation that we have seen in recent years appears to be leveling out in the UK fresh produce supply, such that there is less anticipated further rationalisation. The study outlines a series of recommendations for how suppliers (retailers) can improve their relationships with retailers (suppliers).     

Rationale and Motivation of Agricultural Producers in Adopting Crop Rotation in the Northern Great Plains,USA

Despite several environmental and economic benefits of crop rotation, the adoption of this agricultural practice is relatively low. Understanding the reasons for low adoption is important from a sustainability policy perspective. This study explores the motivation, challenges, and sources of information of agricultural producers who participate in crop rotation practices in South Dakota, North Dakota, and Nebraska. The findings of a mail survey of 672 producers in these three states show that producers are familiar with the crop rotation practice. Economic profitability is found to drive motivation for crop rotation adoption. The results of a binary logistic regression model show that a producer who perceives that crop rotation is beneficial to farm profitability is 1.83 times more likely to adopt it than the producer who does not believe in its profitability to the farm. The lack of time or resources is the primary barrier to the adoption of crop rotation practice. This study provides additional evidence in support of the importance of farm profitability for the adoption of the practice of crop rotation. Understanding the rationale and addressing the challenges faced by agricultural producers would be useful in planning and policy making of sustainable agriculture.     

河南省循环农业发展的实践模式及借鉴

发展循环农业是提高农产品竞争能力与转变农业发展方式的重要途径。文章就河南省循环农业的发展模式及情况进行分析,结果表明:目前河南省循环农业发展模式有3种,即再资源化模式、减量型模式、再使用型模式。同时,通过分析模式下的经济环境特性,探讨了河南省循环农业带来的启示,如政策支持循环农业发展、农民素质适应现代循环农业发展、规模经济有效促进循环农业发展、科技创新逐步适应循环农业的发展要求等。并提出了落实政府主导作用,加强宏观调控;加强循环农业示范点建设,发挥辐射带动作用;完善循环农业发展的帮扶政策;加强科技创新,为循环农业发展提供科学保障;努力构建循环农业发展环境与增长机制;加强舆论宣传,营造循环农业良好氛围等对策措施,以期为全国其他省份地区发展循环农业提供参考。