发展我国预约定价安排制度的思考

作为解决关联企业转让定价问题的一种方法,预约定价出现较晚,人们对其了解也较少。本文在简单阐述预约定价安排制度的基础上,分析了预约定价的优缺点,并结合我国预约定价的实践,提出了进一步完善我国预约定价安排制度的若干建议。     

投资者异质性与证券市场定价——理论模型与中国的经验证据

本文从投资者异质性的客观现实出发,通过对投资者二维视角的交叉分类与相关行为的探讨,提出了一种按交易特点与行为依据的新的分类方案,即将投资者分为套利交易者、价格预期交易者和量能变动交易者三类。在此基础上分别建立了各类投资者的需求函数,通过对证券市场供求函数的讨论,利用均衡分析方法构建了基于投资者异质性的证券市场定价模型,并以我国证券市场1999-2011年的月度数据为样本进行了实证分析。实证结果表明:我国证券市场价格主要由价格预期交易者的诱导性策略行为与量能变动交易者的羊群行为决定,套利交易者的套利行为对市场价格没有显著的影响,证券市场扩容也未对市场价格的形成产生系统性冲击。     

The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market

An in-depth analysis of the impact of retailing-mix levers on private label market share in the Fast Moving Consumer Goods sector in Italy is made. The direction and intensity of the impact of assortment, price and sales promotion is measured for different product categories. OLS and GMM regressions run on an IRI Group dataset indicate a strong positive effect of product range, which can be considered as a proxy of on-shelf brand visibility. Increasing private label assortment share thus appears to constitute the key supply-side factor in augmenting sales share on the Italian grocery retailing market.     

预约定价制度适用于我国的成本悖论解析

实行预约定价制度可以较好地解决转让定价滥用和国际双重征税或不征税问题,提高税务部门工作效率。为了调查预约定价制度在我国的可行性,在对预约定价制度实行的基于信息、客体、国际税收合作、转让定价调整方法和事后监控的成本悖论进行具体分析的基础上,得出预约定价制度必须与传统的事后税收监管相结合,才能有效解决转让定价问题的结论。     

Market information and channel price structure

An analytical model is developed that considers the effect of demand information, and the precision with which demand forecasts are made, on channel profitability. Different channel price structures such as Stackelberg and Vertically integrated are considered and comparisons are made of the impact of information precision on channel profits under each structure. Other demand factors such as brand substitutability and share of base level demand are also included in the analysis, and the interaction of information and demand effects is examined. An empirical study is carried out using a sample of firms based in Hong Kong and support is found for the model propositions.     

对修订房屋建筑制图统一标准的建议

就永恒建筑制图统一标准中助动词用误的使用原则，具体用法提出看法，并对标准中不适应计算机绘图的一些条文提出修改建议，还指出标准中一些个人认为是错误或不恰当的提法，供修订标准时参考。     

极端死亡率债券的运行机制与定价模型

极端死亡率债券是票息或面值与极端死亡概率相关的债券,能够将寿险公司所面临的极端死亡率风险转移到资本市场。本文阐述了极端死亡率债券的市场发展,包括发行规模、触发机制、债券期限、债券分层、债券评级等,分析了以 Tartan 债券为代表的本金赔付累积型极端死亡率债券的运行机制,并给出了考虑极端死亡率风险的跳跃性特征下的本金赔付累积型极端死亡率债券 Wang 转换定价的解析式。     

The impact of external reference price on consumer price expectations

Comparative pricing practices are frequently used where actual product prices are accompanied by higher external reference prices. All types of stores, regular-price department stores as well as discount stores, use comparative price claims to frame price deals as attractive [Marketing Science 4 (1985) 199]. In this paper, a quadratic model is specified for the impact of external reference price (ERP) on consumer price expectations. Based on the research on communication discrepancy and advertising claim discrepancy, which in turn draw on assimilation-contrast, attribution, and prospect theories, we hypothesize a quadratic effect of external reference prices on consumer price expectations. An interactive, computer-controlled experiment using multiple levels of ERP is used to estimate the proposed model. As hypothesized, support for an inverted U-shape relationship is found between consumers’ updated price expectations and the difference between ERP and initial price expectations. That is, as the difference between ERP and subjects’ initial price expectations increases, subjects’ updated price expectations increase to a point and then start to decrease. We find that the fit of the quadratic model specification for the effect of external reference price on price expectations is noticeably superior to that of linear, logarithmic, square root, and S-shaped specifications. Finally, we provide implications of our results for both retail managers and for regulatory authorities alike.     

Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronage

The study investigates the effect of two characteristics of price-matching guarantees—the depth of refund offer and the scope of competitors eligible for price matching—on consumer perceptions of price-matching guarantee believability and value and consumer intentions to patronize the retailer. The results show that large refund offers built consumer patronage intentions by enhancing perceptions of the value of the price-matching guarantee, while simultaneously exerting a negative impact on patronage by reducing believability of the price-matching promise. The competitive scope also affected the patronage intentions by influencing the perceived value of the price-matching policy.     

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Though it is a well-accepted fact that consumers indulge in multi-purpose shopping, most previous models of store choice assume that grocery shopping trips are single-purpose trips. This paper provides the first empirical analysis of multi-purpose shopping using data on actual shopping trips. A latent class factor analytic logit model is proposed, which provides a representation of the market structure of grocery store competition, while integrating; multi-purpose shopping, retail pricing format and location strategy. We conclude that incorporating multi-purpose shopping trips provides a better understanding of the competitive market structure, and discuss the managerial implications for the selection of marketing strategies.