Researches on Economic Evaluation Models of Investment Items above Sustainable Purport

This paper points out that traditional economic evaluation of investment items, without considering comprehensively the long-term environmental influences, emphasizes only on economic benefits, which makes it incompetent to meet the demand of sustainable development. It also discusses the economic evaluation models for investment items in accordance with the theories of sustainable development.     

建设工程预算准确性综合评价

在项目前期，准确的建设工程预算是投资者据以作出正确决策的基础。本文分析了造成建设工程预算偏差的因素，建立了预算准确性综合评价指标体系，并对工程预算的准确性进行了评估和分析。     

Determinants of consumers’ aesthetic responses to Point‐of‐Purchase materials

The four‐dimensional nature of the Kaplans’ model of aesthetic response to images was tested on Point‐of‐Purchase (POP) material. It was found that only two robust dimensions emerged in the analysis, Clarity and Mystery. These however, had a significant influence on the subjects’ rating of the POP’s attractiveness. Path analysis suggested each of these dimensions was independent of the other. The implications of the findings are discussed and possible future areas of research identified.     

物流包装设计的灰色多层次综合评价模型

物流包装的合理化是有效降低物流成本,提高物流效率的主要途径,对物流包装设计方案的定量评价是其中重要问题。在给出物流包装性能评价指标体系的基础上,建立了一种基于灰色系统理论的物流包装设计多层次灰色评价模型。最后给出了对三种方案进行综合评估的实例,结果表明灰色多层次评价法适用于对物流包装设计方案进行客观公正的综合评价,有力于促进物流系统总体最优化的运作。     

基于RAGA的PPE模型在物流管理综合评价中的应用

目前,在物流管理研究中,不确定分析方法占有重要位置,但这些传统的评价方法需要人为确定各个评价指标的权重系数,存在较大的主观性和人为干扰因素。论文应用一种新兴的评价方法——投影寻踪模型,对物流发展进行综合评价,克服了人为因素的干扰,取得了满意的评价结果,为物流发展综合评价提供了一条新的思路,为今后的物流管理提供科学依据。     

模糊综合评判在房地产定价中的应用研究

房地产定价过程中会受到许多不确定的模糊因素影响,如市场需求,宏观政策等.为保证房地产定价的正确性和科学性,有必要将模糊综合评判理论应用到房地产定价中.由于以往构建的模糊综合评判数学模型都是在具有某种限制和取值极限的情况下寻求各自的评判结果,这样在评判过程中就会不同程度地丢失许多有用信息,本文通过结合房地产定价中的应用案例,对模糊评判模型进行了优化改进,从而保留住了所有的相关信息,更加全面地考虑了各个因素的影响,进而做出了更为精确的评判.     

某公司租用土地开发香蕉项目综合效益分析

A comprehensive evaluation is made in this article on the eco-benefit, social benefit, and economic benefit from banana planting of a company in three planting bases in Xinping County. Before the banana is planted, the land is classified into sloppy land, woodland and arable land We carefully study the three types of land, analyze the various effects and benefits made by banana planting on these types of land, and make a comprehensive comment.     

An integrated framework for the conceptualization of consumers’ perceived-risk processing

Research on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes. This study examines various literatures to formulate an integrated framework for the conceptualization of perceived-risk processing. The framework specifies three phases (framing, assessment, and evaluation) and their accompanying outcomes of risk attention, perceived risk, and risk-taking propensity. Explicit linkages are specified between situational and individual characteristics. Perceived-risk evaluation is identified as concepturally distinct from assessment of perceived risk, and the construct of risk-taking propensity is separated from those of risk affinity and perceived risk. The framework further presents points of intersection between the literatures on perceived risk and the literatures on consumer decision-making, information search, and satisfaction. Finally, it serves as an anchor for framing future research to promote conceptual and methodological consistency, and to guide progress in directions that are consistent with some leading edge paradigms outside of marketing. Margy P. Conchar (concharm@mail.ecu.edu; Ph.D., University of Georgia) is an assistant professor at East Carolina University. Her research focuses on consumer behavior and advertising. Her work in consumer behavior concentrates on risk, motives, and optimal consumption experience. Her research in advertising focuses on the interface between advertising and finance, accounting, or economics. She has previously published in the proceedings of the Academy of Marketing Science, the Association for Consumer Research, the American Marketing Association of Educators, and the Society for Marketing Advances. George M. Zinkhan (gzinkhan@terry.uga.edu; Ph.D., University of Michigan) is the Coca-Cola Company Chair of Marketing at the University of Georgia. His major research interests include advertising, promotion, e-commerce, and knowledge development. Two of his recent coauthored books includeConsumers (2004, McGraw-Hill) andElectronic Commerce: A Strategic Perspective (2000, Dryden). Cara Peters (petersc@winthrop.edu; Ph.D., University of Nebraska) is an assistant professor at Winthrop University. Her research lies in the general areas of consumer behavior and e-commerce. Primarily using mixed methods, she examines risky consumer behaviors as they relate to sociology and psychology. She has published in theJournal of Consumer Psychology andConsumption, Markets, and Culture, among other journals. Sergio Olavarrieta (solavar@negocios.uchile.cl; Ph.D., University of Georgia) is an assistant professor at Universidad de Chile, Santiago, Chile. He is assistant dean of undergraduate programs at the School of Business and Economics at the University of Chile. His research focuses on branding and marketing strategy. He has previously published in theJournal of Strategic Marketing and theInternational Journal of Product Distribution and Logistics Management.     

完善我国流通过程评价指标体系的建议

现行流通过程指标体系存在的主要问题是:指标体系不完善;统计制度不健全,设计方法落后;监测体系不完善;与国际统计标准接轨程度低;需要按照与国际惯例接轨的要求,改革与完善流通过程评价指标体系;用新理念、新技术改造流通领域,以信息化带动现代化,实现流通创新;大力推进流通统计制度创新,建立符合国际惯例、适应市场经济要求的流通信息统计机制;加强流通过程评价指标运行的监控,完善多层次的设计和监测体系。     

房地产定价中市场法应用的中美比较

随着我国市场经济的发展和完善,房地产评估作为房地产交易的价值基准越来越受到重视,而市场比较法作为房地产定价的主要方法也更加成熟。文章在分析中美两国房屋评估报告的基础上,对中美房地产定价中的市场法进行了比较,并在评估技术比较方面得出了一些结论。