旅游宣传资料的汉英翻译

随着旅游业的发展,中国的旅游资源和文化需要得到世界范围内的传播。语言是沟通的桥梁,旅游者需要通过查阅文献和资料获得信息,翻译就显得十分重要。笔者将在下文中针对旅游资料的汉译英翻译进行简要的探讨,并对如何提高翻译质量提供一些建设性的意见。     

关于对高职学生现用教材使用情况问卷调查的分析报告

本文分别从问卷调查的基本情况论述了高职学生现用教材使用情况问卷调查的分析报告。     

Tourism and regional income inequality: Evidence from China

This study examines the role of tourism development in reducing regional income inequality in China. First, the theoretical foundation for how tourism affects regional income inequality is discussed. Second, based on the conditional convergence framework, this study proposes a spatiotemporal autoregressive model to capture spatial and temporal dependence as well as spatial heterogeneity. Tourism development is introduced as a conditional convergence factor in an attempt to examine whether the convergence speed is accelerated by regional tourism development. Third, the effects of international and domestic tourism in narrowing regional inequality are compared both globally and locally. The empirical results indicate that tourism development contributes significantly to the reduction of regional inequality, with domestic tourism making a greater contribution than international tourism.     

Modelling substitution between domestic and outbound tourism in Australia: A system-of-equations approach

This study uses a system-of-equations approach to model the substitution relationship between Australian domestic and outbound tourism demand. A new price variable based on relative ratios of purchasing power parity index is developed for the substitution analysis. Short-run demand elasticities are calculated based on the estimated error correction almost ideal demand systems. The empirical results reveal significant substitution relationships between Australian domestic tourism and outbound travel to Asia, the UK and the US. This study provides scientific support for necessary policy considerations to promote domestic tourism further.     

Moderating Role of Gender in the Relationship between Hotel Service Quality Dimensions and Tourist Satisfaction

Gender has frequently been identified as one of the key attributes and predictors in developing marketing strategy. This study examines the moderating role of gender in the relationship between hotel service quality dimensions and tourist satisfaction with hotel service delivery. The results derived from multi-group structural equation modeling via the AMOS 5.0 computer program revealed that gender significantly moderated the relationship between service quality dimensions and tourist satisfaction with hotel service delivery. Empathy and tangibles both contributed as the most important significant predictors of tourist satisfaction with hotel service delivery for male tourists as opposed to female tourists. It is statistically confirmed that men and women appear to respond to different aspects of a service encounter when making judgments about their satisfaction.     

The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information

ABSTRACT

This study examined the relationship between German tourists’ trust perceptions and their intention to book a sustainable hotel, pioneering a new quantitative approach to sustainable tourism marketing. Data came from 300 respondents who participated in an online survey. Respondents were given a digital brochure to read containing information about a “fictitious” three-star beach hotel in Portugal, before completing a questionnaire that measured inter alia their intention to book this sustainable hotel. Both individual “general trust” (perception of others’ trustworthiness) and “specific trust” towards the fictitious hotel in the brochure were measured. The survey also evaluated respondents’ perceptions about the usefulness of the information in the brochure. Multiple regression analysis of the data indicated that general trust, trusting the hotel and perceived usefulness of the brochure were positively and significantly related to booking intentions. An interaction between general trust and perceived usefulness was also observed. This means that the higher the perception rate about the brochure's usefulness, the higher general trust was for booking intentions and vice versa. The practical implications of the results suggest that tourists could be motivated to book a hotel if its sustainability attributes and amenities were communicated in a trust inspiring way in marketing material.     

Taming Airbnb: Toward guiding principles for local regulation of urban vacation rentals based on empirical results from five US cities

Urban vacation rentals, a phenomenon that has grown explosively very recently, bring benefits to cities but also impose quality of life and housing market impacts on neighborhoods. As a consequence, cities are beginning to grapple with creating regulatory regimes for managing this new land use and its encroachments on residential areas. This article uses webscraped data from Airbnb, the industry leader, to analyze the geographical patterns and concentrations of these impacts in five US cities: Austin, Boston, Chicago, San Francisco, and Washington, DC. It uses the findings to put forth four general principles for cities seeking to manage impacts imposed by Airbnb and its competitors. These are that webscraping is an imperfect but relatively cheap and effective means of gathering locally specific data; that “spiky” usage patterns dictate a microgeographic approach to regulation; that meaningful regulation necessitates dedicated enforcement, likely paid for with permit fees; and that it is desirable to distinguish between “mom-and-pop” hosts and those operating at a commercial scale.     

Collaborative commerce in tourism: implications for research and industry

Technology advances enable people to trade and sell their own travel products, which in turn create numerous transformation changes into the tourism industry structure, the nature of tourism products and experiences, the competitiveness of traditional and new tourism players and the process creating (social) value in tourism. This paper investigates the application and implications of collaborative commerce in tourism and provides suggestions for future research.     

福利旅游的类型学分析及基于分类的运作模式研究

福利旅游作为一种促进社会公众,特别是弱势群体参与旅游活动的重要手段,在西方各国已经有了较好的实践。随着中国旅游业的发展,在追求旅游经济效益的同时,让公民更公平地参与到旅游活动中来,成为旅游发展中的重要任务。通过对国内外福利旅游理论和实践的分析,以类型学的方法,提出了福利旅游的分类框架。并在福利旅游实施者和受益者构成的分类框架下,探讨了福利旅游可能的运作模式,为如何在中国实施福利旅游提供了思路。     

Examination of Taiwan's travel and tourism market cycle through a two-period Markov regime-switching model

This study analyzes the Taiwan travel and tourism (T&T) market cycle. According to data of the weighted Taiwan tourism stock index from January 1997 to August 2015, the two-period Markov regime-switching model identifies two distinct regimes of the T&T cycle and incorporates a specific set of mean and variance parameters for each period to control for the structural changes in Taiwan's T&T market. The effect of China visitor arrivals to Taiwan on the T&T market is also verified. The empirical findings offer essential information and policy implications for Taiwan's government tourism policymakers and business managers.