The roles of contextual moderation and personality in relation to the knowledge–risk link in the workplace

While hypothesized, a consistent association between knowledge about a hazard and the estimation of risk associated with that hazard has not been found. Risk communication is premised on the fact that knowledge about a hazard (information) will change people's perceptions of risk and behaviour. In this review methodological and theoretical factors that might account for this lack of consistent association are explored. In this context issues to do with the measurement and assessment of hazard knowledge, knowledge calibration, and the role of context as a moderator are explored. It is argued that contextual factors moderate the knowledge–risk link, with this link being stronger in less controllable, ambiguous contexts. Further this review asks: How can messages be framed (using prospect theory) so as to be more effective in the work place? It is argued that messages framed as gains should be more useful for prevention behaviours (e.g. wearing ear guards) and messages framed as losses should be more effective for detection behaviours (using radiation meters). Finally, the role of personality (e.g. need for cognition, typical intellectual engagement, and self-esteem) in relation to knowledge about a hazard, message framing and risk perception is discussed.     

失能老人的照料需要满足状况及其影响因素分析

通过对2005-2018年中国老年人健康长寿影响因素调查数据的分析,评估失能老人的照料需要满足状况及其变化,探讨什么因素会影响未满足的需要,并重点比较这些因素对部分未满足与完全未满足的需要的影响的差异。研究的主要发现是:截至2018年,超过一半的失能老人的照料需要部分未满足,照料需要完全未满足的比例约为3%,并且2005-2018年间照料需要未满足的比例始终维持在50%以上;照料资源倾向于中重度失能老人,轻度失能老人是照料盲区;虽然中重度失能老人几乎都有人照料,但他们仍需更多照料。据此提出,关注长期照料服务与一般养老服务之间的空白地带,构建从重度失能到健康的连续性健康养老服务体系;为功能严重衰退的失能老人建立以专业长期照护为主、家庭照料支持为辅的服务模式。     

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Cobranding, or the use of two brand names on a single product, generally coincides with higher purchase intentions. Prior research focuses on ingredient co-branding and suggests that attitude toward both the primary and the secondary brands and congruence between the brands are important drivers of cobranded products' success. This research shows that self-congruity with the secondary brand and need for uniqueness have significant positive impacts on symbolic co-branding purchase, in addition to perceived congruence and attitude toward the primary brand. In contrast, attitude toward the secondary brand does not relate to purchase of symbolic cobranded products. Therefore, managers should rely on self-congruity, instead of attitude toward the secondary brand, when choosing a partner for symbolic cobranded products. Moreover, product category involvement enhances the impact of self-congruity on purchase intent.     

Short and sweet: Effects of pop-up stores’ ephemerality on store sales

Responding to increasing demand for ephemeral and experiential consumption, pop-up stores have developed into a preferred retail concept. By considering the juxtaposition of pop-ups’ non-sales focus and recent research finding experiential stores generating immediate store purchase, two experiments test how and when pop-ups’ distinguishing feature, ephemerality, affects purchases. We integrate commodity and regret theory to propose that store ephemerality boosts purchase of standard products for low-need-for-uniqueness (NFU) consumers as well as exclusive product purchases for high-NFU consumers. The implications for academic researchers and retail managers are discussed.     

Using imagine instructions to induce consumers to generate ad-supporting content

Some recent advertisements attempt to increase persuasiveness by directly asking consumers to imagine arguments supporting the ad's message. This research provides a critical test of the effectiveness of this imagine strategy, while also identifying specific situations in which this technique can be most effective in increasing persuasion. Three studies reveal that imagine instructions are most effective when there is a lack of fit between consumers' regulatory orientation and the ad content, when consumers are dispositionally oriented toward a high need for cognitive closure, and when consumers are at a high construal level. These results are consistent with the possibility that the imagine strategy is most effective when used to enhance the motivation level of otherwise unmotivated consumers.     

How do 3-dimensional images promote products on the Internet?

The study investigates 3D virtual advertising as it affects the online shopping environment. It examines the vividness of mental imagery as a mediator, and consumers' need for touch and product type as moderators of the effects. An experiment conducted with 207 study participants and two product types, a watch and a jacket, indicates overall that 3D advertising outperforms 2D advertising in effectiveness. The vividness of mental imagery appears to directly influence attitudes and intentions by mediating the effects of 2D versus 3D. As expected, the 3D and 2D formats consistently differed more in their effects for geometric products than for material products. Consumers' NFT affected only intentions to revisit, interacting with product type and site type. For the watch product, 3D advertising is more persuasive for both high and low NFT consumers. Comparatively, for the jacket product, 3D strongly impacts low-NFT consumers only, but has no significant difference for high-NFT study participants.